After decades of working in corporate America, holding different marketing and communication positions, I decided to venture out on my own offering fractional marketing services to small and medium size companies. HOW CAN I HELP YOUR BUSINESSGiven my experience, I excel in two main areas: - I can act as a brand or project manager if your business/team doesn’t currently have the bandwidth or the skill set to take on additional projects; or simply can’t afford a FT employee at the moment. Having worked in corporate America for years, I can jump in, crush the learning curve and start moving projects forward. - I can be your marketing partner if your small or medium size business needs to up their marketing game but doesn’t know where or how to start. We will work together to draft a plan that fits your business needs and your budget. I’ve done marketing for both B2B and B2C companies and I’ve worked on digital, email, social, search, website design and SEO campaigns. I can be very effective on a small budget because I can do a lot of the work myself, but I also have a network of freelance design professionals so, we can be scrappy but strategic.If you need help like this or know a fellow business owner that does, let's chat.SOME OF MY CLIENTSScotts Miracle GroRug Doctor Bonnie PlantsFLIRT CommunicationsBrilliant GroupFumex Air Filtration ServicesWhite Hat

Directly responsible for all aspects of our social media presence, email marketing and influencer programs; from planning and publishing to execution and tracking.

Lead the research and analysis of potential new product launches including a complete overhaul of the carpet cleaning solutions portfolio. New products provided growth by improving the consumer experience in carpet cleaning while also expanding into highly profitable spot cleaning sub-category.

Developed and implemented strategy for increasing Bonnie Plants brand awareness and affinity across all consumer segments, with a focus on new consumers, millennials and Hispanics.

Responsible for developing strategy and marketing plans for multi-brand lifestyle & lifestage programs, aimed at intersecting with consumers interests and increasing engagement.

Drove development of regionally relevant marketing, communications and in-store plans within the West & South regions, supporting ~$360M in retail sales in Home Centers and Mass Retailers.

Lead cross-functional teams in the analysis, planning and execution of key projects necessary for delivering brand volume and profit goals.

Responsible for designing and launching new programs for our retail pharmacy partners aimed to generate revenue and loyalty.

Generated over $1.2 million in annual sales of general merchandise products by actively managing inventory, suppliers and trade marketing budget.

Actively contributed to the re-design of the processes and procedures for the annual Retail Business Conference, transforming the event from a cost center to a P&L for the business and achieving 17 % cost reduction and 5% increase in repeated business.