Handling research, strategy, advertising, pr, promo and social media activities.

- Partnerships (participation in sporting and social events, collaborations with premium hotels, restaurants etc)- PR (online publications, collaborations with influencers)- Social media (handling of corporate social media channels on Instagram, Facebook, Tiktok, Linkedin)- Advertising (running advertising campaigns on Google, Facebook etc)

- Launched numerous data-driven online advertising campaigns, developed a technological solution for collecting very scattered moviegoers data using it for targeting and media mix effectiveness analysis which allowed to increase conversion rate in ticket sales by 300%. 🏆: Silver Mercury marketing festival prize in Breakthrough Brand category 🏆: MarTech Star Awards prize in Best Data Enablement Campaign category- Created engaging content for corporate social media channels (Youtube, Instagram, TikTok, VK, OK, Facebook and Twitter) growing the number of subscribers to 1,7 mln- Collaborated with influencers and online press on promoting movies through creative integrations and pr events like interviews, press conferences, premiers and fan screenings ✓ Our largest gathering of influencers at the Spider-Man: no way home premier reached 120 mln people through their social media posts- Worked on 20+ promo tours as a talent handler for movies like Once upon a time in Hollywood, Venom, Bladerunner, Trainspotting, Resident Evil, Underworld, Bond movies, Men in Black and others- Integrated online ticketing widgets with customer’s loyalty program into sonypictures.ru site maintaining steady growth of it’s CRM database - Partnered with major media holdings like Yandex and VK on promoting local and international titles

Online advertising:- Performed media planning and effectiveness analysis of consumer electronics products advertising campaigns; - Developed guidelines and rules of effective media planning for different product categories; - Used new innovative approaches in on-line advertising, such as development of mini-promotion sites, online games and contests, viral videos and more;- Performed research and analysis of competitor online advertising activity; - Attended inline marketing seminars, trainings and classes;Corporate web-site and E-shop support:- Coordinated and executed the complete redesign of the web-site, including all graphics, text and the overall feel and look for over 700 different product templates; - Conceptualized and implemented the Voice of Customer database and used customer feedback to improve website operations; - Created the Personal Cabinet/Cross Sales Solutions product support system; - Established the Choice Advisor online questionnaire tool; - Developed a separate web-site catering specifically to Samsung's premium market; - Provided support and collaborated closely with various agencies and product managers in Korea and C.I.S. countries; - Optimized the corporate website for search engines;- Undertook the additional project of assisting the London technical department in transferring all data onto a new server; - Organized and managed sales through online brand shop;CRM:- Managed Mobile Coupon loyalty program for Samsung phones;- Organized and managed off-line classes for Samsung photo cameras and mobile phones consumers;

Provided highly technical written and verbal translation in Russian, English and Korean