Management of the entire marketing and CRM sector. Creation of strategies for acquiring and retaining new customers based on the company's product portfolio. Management of KPIs for all paid traffic platforms (Google Ads, FB Ads, UOL ADS, Programmatic Media, TrafficJunky, Taboola, Twitter Ads, Twitter Ads.).Management of the company's content marketing, creation of content plans for websites and social networks. Creation and execution of medium and long-term SEO strategies.Responsible for the entire management and measurement of results of all influencer marketing actions, OOH media and branding campaigns.Responsible for the entire CRM strategy, creation and monitoring. Analysis of CRM metrics, growth and cross-selling.Benchmarking and creation of digital products of various categories within the company's scope. Product optimization based on user behavior.Management of product growth, definition of KPIs and measurement of data.

Management of the entire marketing sector. Create strategies for new lines of revenue, create a strategic expansion plan. KPI management for all paid traffic platforms (Google Ads, FB Ads, UOL ADS, Programmatic Media, TrafficJunky, Taboola, Twitter Ads, Twitter Ads.).Management of the company's content marketing, creation of content plans for websites and social networks. Creation and execution of medium and long-term SEO strategies.Responsible for all management and measurement of results from all influencer marketing actions, OOH media and branding campaigns.Responsável por toda a estratégia, criação e acompanhamento do CRM. Análise de métricas, growth e cross-selling do CRM.Benchmarking and creating digital products from different categories within the company's scope. Product optimization based on user behavior.Product growth management, definition of KPIs and data measurement.

Management of the entire marketing sector. Create strategies for new revenue streams, create a strategic expansion plan. Management of KPIs for all paid traffic platforms (Google Ads, FB Ads, UOL ADS, Programmatic Media, TrafficJunky, Taboola, Twitter Ads, Twitter Ads.). Management of the company's content marketing, creation of content plans for websites and social networks. Creation and execution of medium and long-term SEO strategies. Responsible for the entire management and measurement of results of all influencer marketing actions, OOH media and branding campaigns. Responsible for the entire CRM strategy, creation and monitoring. Analysis of CRM metrics, growth and cross-selling. Benchmarking and creation of digital products in various categories within the company's scope. Product optimization based on user behavior. Management of product growth, definition of KPIs and measurement of data.

Management of the entire marketing sector. Create strategies for new revenue lines, create strategic expansion planning. KPIs management of all paid traffic platforms (Google Ads, FB Ads and LinkedIn.).Management of the company's content marketing, preparation of content plan for websites and social networks. Creation and execution of medium and long term SEO strategies.Responsible for planning, investing and managing infoproduct launches.Responsible for the entire CRM strategy, creation and monitoring. Analysis of CRM metrics, growth and cross-selling.Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities.Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement.Creation and management of the company's product range, from the conception of back end and front infoproducts to market launch.

Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic planning. Management of paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies.Responsible for planning, investing and managing launch strategies. Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Creation and management of perpetual email funnels, as well as segmentations and integrations with CRM. Creation, measurement and optimization of e-commerce direct sales campaigns via Facebook Ads, Google Ads and other paid traffic platforms.

Management of the Growth sector at I wanna sleep.Coordinate the growth team. Create expansion strategies. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Responsible for planning, investing and managing paid traffic in the brand expansion sector.Optimization of paid traffic campaigns for all IWS products.Planning, creation and optimization of landing pages, squeeze pages and sales letters for paid traffic and expansion campaigns.Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Creation and management of Perpetual Brand Funnel, aiming at optimization, definition of KPIs and data measurement.Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads.

Implement the IT Recruitment education sector in the company, by launching digital products and creating a streaming platform with exclusive content.Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Responsible for planning, investing and managing digital product launches from the design phase to closing the cart.Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities.Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote courses and product launches.Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement.Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads.Creation and management of the company's product range, from the design of back end and front products to market launch.

Management of face-to-face events, event dissemination and production of graphic materials.Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies.Responsible for planning, investing and managing digital product launches from the design phase to closing the cart.Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities.Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote digital courses, classroom courses and product launches.Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement.Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads.Creation and management of the company's product range, from the design of back end and front products to market launch.

Coordinate the entire marketing team. Create strategies for new revenue lines, create strategic expansion planning. Management of all paid traffic campaigns (Google Ads, FB Ads and LinkedIn.).Management of the company's content marketing, preparation of content plan for websites and social networks. Content curation. Creation and execution of medium and long term SEO strategies.Responsible for planning, investing and managing digital product launches from the design phase to closing the cart.Benchmarking and creation of digital products from different categories within the scope of the company. Optimization of products based on NPS from customers and participants in the company's closed communities.Planning, creation and optimization of landing pages, squeeze pages and sales letters to promote digital courses, classroom courses and product launches.Creation, boarding and CRO of direct response copy, launch copy and email marketing copy. Daily copy creation and optimization on paid traffic platforms (Google Ads, FB Ads and Linkedin Ads).Perpetual funnel management of educational products, aiming at optimization, definition of KPIs and data measurement.Creation, measurement and optimization of direct sales campaigns via Facebook Ads and Google Ads.Creation and management of the company's product range, from the design of back end and front products to market launch.

Develop marketing strategies and visual identity working on the positioning of the brand and products.Take care of the reciprocity between the sponsors and the company to be fulfilled during the events to be held within the Foundation's spaces.Advise all internal and external communication regarding the Foundation's events.Manage social media, building a prominent standard for the company.Manage the company's presence at in-house and external events.

Develop marketing and visual identity strategies working on brand positioning.Foster the reciprocity of partners and supporters in the publicity pieces of the events.Manage audiovisual production pieces for in-house events and third-party events.