End to end responsibility for revenue, budget, strategy, product, marketing and sales for Finance & Relocation

- End to end responsibility for revenue, budget and all activities for Umzug, e.g. IT, product, marketing and sales

- Responsible for strategy and execution for the Sales Enablement function - Define sales processes, learning & design, communications, content, and delivery, helping our sales team win opportunities of all sizes and increase productivity- Establish KPIs and success metrics and success criteria to help business understand ROI of sales processes and training programs

- Responsible for strategy and execution for B2B MarCom and Digital Sales- Define marketing B2B campaigns supporting among sales activities to increase product and brand awareness to generate revenue, customer engagement and customer satisfaction - Establish KPIs and success metrics and success criteria to help business understand ROI of a campaign level

- Translating products, ideas & data into sales actions while providing the needs of sales & the customer to the segments- Develop contact strategy & implement campaigns for sales- Establish and strengthen feedback loop (CC/Sales) backwards to the segments

- Act as the voice of sales within the market segment finance and act as the voice of the market segment finance to the sales management and the salesforce- Translate the market segment roadmap into sales approaches (e.g. campaign management, Rallys, Incentives, CRM requirements, Sales Pitches, Account planning)- Request training, the production of education materials and operational data to support the salesforce (with the support of the SalesOps and BizEx functional organization)

- Responsibility & developing of the Business Unit Relocation Services at ImmobilienScout24- Successful leading & developing of the Business Unit Relocation Services at ImmobilienScout24 with people management of 10 people, full budget responsibility for costs and turnover, responsible for strategy, goals, control and steering of all operative marketing-, product- and sales-activities - Successes since May 2012: -Strongly increasing of the profibility -Successful integration from the bought competitor „umzug-easy“ -Launch and optimization from innovative products for example the regional self-service-product „TransportService“ or the national product „Umzug sofort buchen“, which is unique in Germany- Responsibility of sales/ new customer, product development, usability, marketing and market research

- Concept and realization of all marketing plans (below and above the line) and direct sales strategies for consumer, B2B marketing for real estate evaluation and finance- Product and revenue responsibility for the segment consumer + people responsibility- Concept and project management together with the IT department for improving process and websites development- Referent on key events from ImmobilienScout24 & coordination from consumer feedback

Networking and exchange platform for passionated sales people

- Responsible for all Marketing activities & strategy to drive KPIs like revenue, market share lead generation and customer satisfaction along all marketing channels- Setup, execute and operate processes to scale existing marketing activities (SEA) and identify new potentials streames (Upsell potential) incl. tracking to see and measure improvements along the sales cycle- Successful established Brand Key strategy between FLOWFACT and Propstack- Successful Launch of websites for FLOWFACT and Propstack

Responsible for IT Professionals audience communication through different projects:- High budget responsibility aiming to customer satisfaction;- Planning, monitoring and control of post-sales measurements for 240 Webcasts in 18 months with 60 live attendees and 900 downloads each- Development and realization of marketing plans and strategies to increase the TechNet CD/DVD SubscriberOrchestration of TechNet Program Germany regarding integrated concept and branding through all vehiclesCoordination of 60 TechNet program activities (online, Webcasts, subscription, events) in the Application Platform Group (GTM) Optimization of lead management process from event to sales channel

- Co-ordination and organisation of agency partners for the brand “Qoo”: briefings and re-briefings, co-ordinating development steps, controlling and time management, monitoring activities at location- Ordering, organising and controlling incentives, give-aways and materials for “below-the-line” activities