Ofer Giveon Email & Phone Number

Tel Aviv-Yafo, IL

Israel

• Plan, create, and implement integrated marketing campaigns across multiple channels (digital, email, etc.)
• Collaborate with broader team to create digital assets across digital and social channels.
• Improve top-of-funnel targeting to increase funnel conversion.
• Create nurture campaigns to drive leads throughout the buyer journey
• Provide regular reports to stakeholders, measuring campaign effectiveness and opportunities for optimization.
• Cross-Functional Collaboration: Collaborate with various teams, including Design, Video, Content, and RevOps, to ensure marketing campaigns generate quality pipeline.

Israel

• Oversee marketing technology stack, including HubSpot, Salesforce, enrichment tools, and more.
• Develop the marketing automation workflow including enrichment, lead scoring, lead distribution, campaign tracking & field stamping.
• Ongoing implementation/integration of new martech capabilities with our existing technology stack including things like website chat, enrichment, personalization, Ads platforms, attribution, etc.
• Support the marketing team in the execution of both triggered and scheduled email campaigns - configuration within Hubspot & reporting/optimization.
• Analyze, develop, and improve operational processes and systems.
• Partner with other team members across GTM to develop marketing dashboards, metrics and KPIs and to surface business insights.

Israel

• Managing all paid activity on LinkedIn, Google, YouTube, and Facebook.
• Creating Gloat’s Internal database (used by Marketing, Sales, and RevOps).
• Building a set of dashboards to track Marketing & Sales performance.
• Breaking MQL record in Q3 2022 while decreasing CP-MQL.
• Increasing demo requests QoQ.
• Crafting, building, and launching Gloat’s ABM strategy on LinkedIn.

• Creating, implementing, and optimizing effective paid campaigns on Linkedin, Google, Facebook, and more.
• Tracking performance with (GTM, Analytics, etc.) in order to effectively track traffic and user behavior..
• A/B testing of ads in order to isolate winning components.
• Leading all client communications in order to provide a one-stop-shop for all client’s needs.

Tel Aviv, Israel

• Turning client briefs into engaging video content.
• Creative writing for live and recorded broadcasts.
• Searching for market trends across the web and social platforms.

Tel Aviv, Israel

• Generating advanced reports using MS-Excel.
• Operating a national E-learning network with hundreds of online users.
• Prospering existing clients while identifying new business opportunities.
• Creating and hosting E-learning meet-ups for hundreds of participants.

Marketing/Marketing Management, General

Online Marketing and PPC Website Promotion Course (155 hours)

Bachelor'S Degree, Political Science And Government