As the Director of Growth & Strategy specializing in Performance Marketing, I drive user acquisition, engagement, and revenue growth through data-driven strategies and innovative marketing. Leading a dynamic team, I ensure the execution of high-impact campaigns aligned with our growth objectives.Key Responsibilities:Strategic Development: Design and implement marketing strategies to enhance user acquisition and revenue. Use data insights to continuously improve campaign performance.Campaign Management: Oversee multi-channel campaigns across search, social, display, and affiliate platforms. Optimize campaigns for maximum ROI and ensure cohesive messaging.Budget Management: Allocate and manage marketing budgets efficiently. Track spending and performance metrics to ensure effective use of resources.Data Analysis: Utilize analytics tools to monitor and report on campaign performance. Adjust strategies based on key metrics like CPA, ROAS, and LTV.Team Leadership: Lead and mentor a high-performing team of marketers. Foster a collaborative environment and provide guidance for professional development.Cross-Functional Collaboration: Work with product, sales, and creative teams to align marketing strategies with business goals. Support key growth initiatives and product launches.Market Insights: Stay updated on industry trends and competitor activities. Use market research to identify growth opportunities and refine strategies.Innovation: Embrace new marketing technologies and strategies. Promote experimentation to drive continuous improvement and innovation.

𝓘𝓷𝓿𝓮𝓷𝓽𝓸𝓻𝔂 𝓹𝓪𝓻𝓽𝓷𝓮𝓻 𝓶𝓪𝓷𝓪𝓰𝓮𝓶𝓮𝓷𝓽: Develop and maintain strong relationships with inventory partners. Negotiate placements and deals, and use performance data to refine strategies.𝓢𝓾𝓹𝓹𝓵𝔂 𝓬𝓱𝓪𝓲𝓷 𝓶𝓪𝓷𝓪𝓰𝓮𝓶𝓮𝓷𝓽: Oversee and enhance the supply chain for mobile marketing, ensuring efficient resource flow and timely deployment. Collaborate with teams to align resources with marketing schedules.𝓔𝔁𝓹𝓮𝓻𝓽𝓲𝓼𝓮 𝓲𝓷 𝓜𝓜𝓟𝓼: Utilize Mobile Measurement Partners (MMPs) for accurate tracking and analysis. Adjust strategies based on insights and stay updated on industry advancements.𝓣𝓮𝓪𝓶 𝓛𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹: Build, mentor, and lead a team of mobile marketing experts. Set clear goals, provide feedback, and foster a collaborative and high-performance culture.𝓟𝓻𝓸𝓯𝓮𝓼𝓼𝓲𝓸𝓷𝓪𝓵 𝓓𝓮𝓿𝓮𝓵𝓸𝓹𝓶𝓮𝓷𝓽: Promote continuous learning in supply chain management and partner relations. Offer training, encourage knowledge sharing, and stay informed on industry trends.𝓟𝓻𝓸𝓪𝓬𝓽𝓲𝓿𝓮 𝓢𝓽𝓻𝓪𝓽𝓮𝓰𝔂 𝓪𝓷𝓭 𝓘𝓷𝓷𝓸𝓿𝓪𝓽𝓲𝓸𝓷: Monitor market trends and experiment with new approaches to enhance supply strategies. Regularly update strategies to stay aligned with market conditions.𝓔𝓶𝓹𝓪𝓽𝓱𝓮𝓽𝓲𝓬 𝓛𝓮𝓪𝓭𝓮𝓻𝓼𝓱𝓲𝓹: Lead with empathy, engaging with team members and partners to address challenges and optimize performance. Create an inclusive, supportive work environment.

➢𝑰𝒏𝒗𝒆𝒏𝒕𝒐𝒓𝒚 𝑷𝒂𝒓𝒕𝒏𝒆𝒓 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕: Lead the strategic collaboration with inventory partners to ensure a consistent supply of quality marketing opportunities. Develop and maintain strong relationships with these partners to secure the best placements and deals for our campaigns.➢ 𝑺𝒖𝒑𝒑𝒍𝒚 𝑪𝒉𝒂𝒊𝒏 𝑶𝒑𝒕𝒊𝒎𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒊𝒏 𝑴𝒐𝒃𝒊𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈: Oversee the supply chain for our mobile marketing initiatives, ensuring that we have efficient access to the necessary inventory and resources. Streamline processes to maintain a steady flow of marketing materials and placements.➢𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒊𝒏 𝑴𝒐𝒃𝒊𝒍𝒆 𝑴𝒆𝒂𝒔𝒖𝒓𝒆𝒎𝒆𝒏𝒕 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔 (𝑴𝑴𝑷𝒔): Utilize an in-depth understanding of MMPs to optimize our supply strategy, ensuring the most effective and measurable outcomes from our inventory partnerships.➢ 𝑻𝒆𝒂𝒎 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂𝒏𝒅 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒂𝒍 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑: Assemble and lead a team of mobile marketing experts with a strong focus on supply-side operations. Ensure that the team is well-versed in the nuances of working with inventory partners and MMPs.➢ 𝑷𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 𝒘𝒊𝒕𝒉 𝒂 𝑭𝒐𝒄𝒖𝒔 𝒐𝒏 𝑺𝒖𝒑𝒑𝒍𝒚 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒔: Foster a culture of continuous learning, particularly in areas related to supply chain management and inventory partner relations within the mobile marketing space.➢ 𝑷𝒓𝒐𝒂𝒄𝒕𝒊𝒗𝒆 𝑺𝒖𝒑𝒑𝒍𝒚 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒂𝒏𝒅 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏:Stay ahead of industry trends to innovate our supply strategy. Ensure that our approach to inventory and partnerships is always aligned with the latest market developments and technological advancements.➢ 𝑬𝒎𝒑𝒂𝒕𝒉𝒆𝒕𝒊𝒄 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒊𝒏 𝑺𝒖𝒑𝒑𝒍𝒚 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒔:Lead the supply operations team with empathy and a clear understanding of the challenges and opportunities in managing inventory partners and resources.

➤ 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒄 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑 𝑴𝒂𝒏𝒂𝒈𝒆𝒎𝒆𝒏𝒕:Lead strategic collaborations with inventory partners to ensure a consistent supply of high-quality marketing opportunities.Develop and nurture robust relationships with partners to secure optimal placements and deals for campaigns.➤ 𝑺𝒖𝒑𝒑𝒍𝒚 𝑪𝒉𝒂𝒊𝒏 𝑶𝒗𝒆𝒓𝒔𝒊𝒈𝒉𝒕 𝒊𝒏 𝑴𝒐𝒃𝒊𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈:Supervise the supply chain for mobile marketing initiatives, ensuring efficient access to essential inventory and resources.Implement streamlined processes to maintain a continuous flow of marketing materials and placements.➤ 𝑬𝒙𝒑𝒆𝒓𝒕𝒊𝒔𝒆 𝒊𝒏 𝑴𝒐𝒃𝒊𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑷𝒂𝒓𝒕𝒏𝒆𝒓𝒔𝒉𝒊𝒑𝒔 (𝑴𝑴𝑷𝒔):Apply an in-depth understanding of MMPs to optimize the supply strategy, ensuring effective and measurable outcomes from partnerships.➤ 𝑻𝒆𝒂𝒎 𝑩𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒂𝒏𝒅 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒊𝒏 𝑴𝒐𝒃𝒊𝒍𝒆 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈:Build and lead a team of mobile marketing experts, focusing on supply-side operations.Ensure the team is well-versed in collaborating with inventory partners and MMPs.➤ 𝑷𝒓𝒐𝒇𝒆𝒔𝒔𝒊𝒐𝒏𝒂𝒍 𝑫𝒆𝒗𝒆𝒍𝒐𝒑𝒎𝒆𝒏𝒕 𝑭𝒐𝒄𝒖𝒔:Foster a culture of continuous learning, especially in areas related to supply chain management and building relations with inventory partners within the mobile marketing space.➤ 𝑷𝒓𝒐𝒂𝒄𝒕𝒊𝒗𝒆 𝑺𝒖𝒑𝒑𝒍𝒚 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒂𝒏𝒅 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏:Stay abreast of industry trends to innovate the supply strategy.Ensure that the approach to inventory and partnerships aligns with the latest market developments and technological advancements.➤ 𝑬𝒎𝒑𝒂𝒕𝒉𝒆𝒕𝒊𝒄 𝑳𝒆𝒂𝒅𝒆𝒓𝒔𝒉𝒊𝒑 𝒊𝒏 𝑺𝒖𝒑𝒑𝒍𝒚 𝑶𝒑𝒆𝒓𝒂𝒕𝒊𝒐𝒏𝒔:Lead the supply operations team with empathy, understanding the challenges, and capitalizing on opportunities in managing inventory partners and resources.

➤ 𝐌𝐞𝐝𝐢𝐚 𝐁𝐮𝐲𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Developed and executed comprehensive media buying strategies to enhance brand visibility and drive targeted audience engagement.➤ 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Established and nurtured strategic partnerships with key media outlets, negotiating favorable terms and securing optimal placements for advertising campaigns.➤ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Implemented data-driven approaches to analyze campaign performance and optimize media buying initiatives for maximum ROI.➤ 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: Collaborated with internal teams and external partners to ensure seamless integration of media buying strategies across various channels and platforms.➤ 𝐁𝐮𝐝𝐠𝐞𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Effectively managed advertising budgets, ensuring cost efficiency and adherence to financial targets.➤ 𝐂𝐨𝐧𝐭𝐫𝐚𝐜𝐭 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧: Led negotiations with media vendors, securing advantageous contracts and terms to maximize value for the organization.➤ 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: Utilized analytics tools to track and measure the performance of media buying efforts, providing actionable insights for continuous improvement.

User Acquisition Manager specializing in performance and programmatic models through Open RTB. Successfully led comprehensive campaigns, optimizing CPI, CPA, and CPM to drive measurable results. Negotiated strategic affiliate terms, managed budgets, and leveraged programmatic platforms for effective user acquisition. Adept at analyzing campaign data to implement targeted optimizations and enhance overall ROI. Proven track record of success in the dynamic landscape of digital marketing. Let's connect to explore how my expertise can contribute to your business success.