Craig Hebert Email & Phone Number

Winnipeg, Manitoba, CA

Winnipeg, Manitoba, CA

Salesforce & Pardot Admin for ECG / Robertson College. Business analysis, automation, marketing technologist and 360 degree data evangelist. IT leader and ad hoc project manager.

Winnipeg, Manitoba, CA

Winnipeg, MB, CA

• Conceived and implemented digital strategy and campaigns that helped increase domestic recruitment year over year while growing web traffic.
• Increased the social audience 300% across all channels combined (Facebook, Twitter, Instagram, YouTube and LinkedIn).
• Tracked conversion events through Google Analytics to optimize CPA across digital channels (Adwords, SEO, social and display campaigns) as well as offline marketing.
• Led email marketing activities through Mailchimp and trained other business units on best practices.
• Implemented Hubspot CRM and automated recruitment lead management across all digital touchpoints and campaigns, including web properties and during special events.
• Created landing pages and improved user patherways to key conversion points on the website.

Winnipeg, Manitoba, CA

• Expanded on public branding at a traditionally B2B company
• Built a social media presence to serve a community of product enthusiasts
• Established visual brand standards and designed product packaging

• Forecast and implement daily and weekly production schedules according to emerging needs
• Coordinate with key accounts and build strong client relationships
• Team leader, coaching professional and personal development as well as teaching staff
• Change leader for all procedures, communication and workflow
• Implemented agency-wide time tracking and project blogging
• Managed evolution from a growing business to a staff of 5 under two principals

• An online magazine targeted towards US Latinos, featuring social networking and user contributed content.
• Built and managed the website on Joomla CMS, tailoring all types of content for client ad campaigns.
• Trafficked and optimized rich media ad campaigns for international clients in multiple languages.
• Learned to manage the LAMP stack & administer a server under heavy loads.

• The Digital Informal & Non-formal Learning Network (DINN) was a project to create a web portal for new and recent immigrants to Manitoba.
• Re-created website from scratch in the Joomla CMS, producing all graphics and HTML.
• Produced audio & interactive e-learning content
• Developed training materials for future site administrators

Opening the toolbox to a worldwide market, I designed logos & print ads, wrote content, built client websites and ran email campaigns. I edited and encoded video for web audiences pre-YouTube, implemented prerolls, DRM, and entire ad servers for various projects.

• Managed creative team of 3 production staff at an expanding digital agency
• Maintained multiple websites and email campaigns (up to 12 drops per week)
• Increased traffic to all network sites & did SEO for clients
• Worked with the Director of Sales to optimize network ad inventory

• The top-selling estate office in Manitoba during my tenure. Planned, produced and measured results of all marketing campaigns and designed sales collateral.
• Built their first website and instituted a database for tracking lead generation from all marketing streams.

Multimedia Design & Communications, Graphic Design

English Language And Literature/Letters