Craig Hebert

Craig Hebert Email and Phone Number

Digital Strategy & Transformation | Director, Digital Infrastructure @ ECG @ Education Canada Group
Craig Hebert's Location
Winnipeg, Manitoba, Canada, Canada
Craig Hebert's Contact Details

Craig Hebert personal email

n/a
About Craig Hebert

OG screenager, Apple IIe to GPT. Poetry and technical skills. Recovering marketer and web pro, now focussed on automation, data and business systems.

Craig Hebert's Current Company Details
Education Canada Group

Education Canada Group

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Digital Strategy & Transformation | Director, Digital Infrastructure @ ECG
Craig Hebert Work Experience Details
  • Education Canada Group
    Director, Digital Infrastructure
    Education Canada Group Apr 2021 - Present
    Winnipeg, Manitoba, Ca
  • Education Canada Group
    Manager, Crm & Analytics
    Education Canada Group Mar 2019 - Sep 2021
    Winnipeg, Manitoba, Ca
    Salesforce & Pardot Admin for ECG / Robertson College. Business analysis, automation, marketing technologist and 360 degree data evangelist. IT leader and ad hoc project manager.
  • Robertson College
    Digital Marketing Specialist
    Robertson College May 2018 - Mar 2019
    Winnipeg, Manitoba, Ca
  • Manitoba Institute Of Trades And Technology
    Web & Social Media Specialist
    Manitoba Institute Of Trades And Technology Sep 2015 - Apr 2018
    Winnipeg, Mb, Ca
    • Conceived and implemented digital strategy and campaigns that helped increase domestic recruitment year over year while growing web traffic.• Increased the social audience 300% across all channels combined (Facebook, Twitter, Instagram, YouTube and LinkedIn).• Tracked conversion events through Google Analytics to optimize CPA across digital channels (Adwords, SEO, social and display campaigns) as well as offline marketing.• Led email marketing activities through Mailchimp and trained other business units on best practices.• Implemented Hubspot CRM and automated recruitment lead management across all digital touchpoints and campaigns, including web properties and during special events.• Created landing pages and improved user patherways to key conversion points on the website.• Handled updates to external and intranet websites within both Wordpress and a custom-built CMS.• Responded to communications over social media, connecting people with the approprate internal contact points.• Graphic design and other marketing activities are needed (e.g. event setup, photography, etc.)
  • Reliance Products Ltd.
    Marketing & Market Research Specialist
    Reliance Products Ltd. Apr 2015 - Sep 2015
    Winnipeg, Manitoba, Ca
    • Expanded on public branding at a traditionally B2B company• Built a social media presence to serve a community of product enthusiasts• Established visual brand standards and designed product packaging
  • Edge Marketing Strategies
    Project Manager & Digital Media Developer
    Edge Marketing Strategies Jul 2011 - Apr 2015
    • Forecast and implement daily and weekly production schedules according to emerging needs• Coordinate with key accounts and build strong client relationships• Team leader, coaching professional and personal development as well as teaching staff• Change leader for all procedures, communication and workflow• Implemented agency-wide time tracking and project blogging• Managed evolution from a growing business to a staff of 5 under two principals• Wrote and proofread copy and worked on a variety of marketing campaigns• Created client websites, implemented SEO and advised on Adwords campaigns
  • Mi Apogeo, Inc
    Cto / Technology Partner
    Mi Apogeo, Inc Sep 2007 - Jun 2011
    An online magazine targeted towards US Latinos, featuring social networking and user contributed content.• Built and managed the website on Joomla CMS, tailoring all types of content for client ad campaigns.• Trafficked and optimized rich media ad campaigns for international clients in multiple languages.• Learned to manage the LAMP stack & administer a server under heavy loads.
  • International Centre Of Winnipeg
    Dinn Project Tech Specialist
    International Centre Of Winnipeg Apr 2005 - Sep 2007
    The Digital Informal & Non-formal Learning Network (DINN) was a project to create a web portal for new and recent immigrants to Manitoba.• Re-created website from scratch in the Joomla CMS, producing all graphics and HTML.• Produced audio & interactive e-learning content• Developed training materials for future site administrators
  • Independant
    Freelance Creative
    Independant Jan 2003 - Sep 2007
    Opening the toolbox to a worldwide market, I designed logos & print ads, wrote content, built client websites and ran email campaigns. I edited and encoded video for web audiences pre-YouTube, implemented prerolls, DRM, and entire ad servers for various projects.
  • Webstorm Media, Inc.
    Head Webmaster
    Webstorm Media, Inc. Sep 2000 - Jan 2003
    • Managed creative team of 3 production staff at an expanding digital agency• Maintained multiple websites and email campaigns (up to 12 drops per week)• Increased traffic to all network sites & did SEO for clients • Worked with the Director of Sales to optimize network ad inventory
  • Judy Lindsay Team Real Estate
    Advertising Specialist
    Judy Lindsay Team Real Estate Jan 1998 - Jul 2000
    • The top-selling estate office in Manitoba during my tenure. Planned, produced and measured results of all marketing campaigns and designed sales collateral.• Built their first website and instituted a database for tracking lead generation from all marketing streams.

Craig Hebert Skills

Web Development Seo Advertising Social Media Project Coordination Web Analytics Social Networking Email Marketing Social Media Marketing Marketing Marketing Strategy Writing Video Digital Media User Experience E Commerce Php Javascript Mysql Online Marketing Blogging Publishing Mobile Applications Jquery Google Analytics Customer Relationship Management Content Management Systems Google Adwords Wordpress Lead Generation Digital Strategy Facebook

Craig Hebert Education Details

  • Applied Multimedia Training Centre
    Applied Multimedia Training Centre
    Graphic Design
  • The University Of Winnipeg
    The University Of Winnipeg
    English Language And Literature/Letters

Frequently Asked Questions about Craig Hebert

What company does Craig Hebert work for?

Craig Hebert works for Education Canada Group

What is Craig Hebert's role at the current company?

Craig Hebert's current role is Digital Strategy & Transformation | Director, Digital Infrastructure @ ECG.

What is Craig Hebert's email address?

Craig Hebert's email address is cr****@****geo.com

What schools did Craig Hebert attend?

Craig Hebert attended Applied Multimedia Training Centre, The University Of Winnipeg.

What are some of Craig Hebert's interests?

Craig Hebert has interest in Teaching, Writing, Children, Languages, Drumming, Science, Education, Science And Technology, Communications, Arts And Culture.

What skills is Craig Hebert known for?

Craig Hebert has skills like Web Development, Seo, Advertising, Social Media, Project Coordination, Web Analytics, Social Networking, Email Marketing, Social Media Marketing, Marketing, Marketing Strategy, Writing.

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