Director Corporate Communications
CurrentManaging our total internal and external communication activities.Leading our our global Corporate Communication team, Creative Services team and Digital Marketing team located across Stavanger and New York.
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@laerdal.com
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2 phones found area 479 and 475
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Pål Skipevåg Oftedal is listed as Director Corporate Communications at Laerdal Medical, a with 677 employees, based in Norway. AeroLeads shows a work email signal at laerdal.com, phone signal with area code 479, 475, and a matched LinkedIn profile for Pål Skipevåg Oftedal.
Pål Skipevåg Oftedal previously worked as Director Marketing Communications at Laerdal Medical and Group Manager - Online Business at Laerdal Medical. Pål Skipevåg Oftedal holds Bachelor, International Marketing from London South Bank University.
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I am an experienced communication and marketing manager with a background from several multinational companies within consulting, finance and now working in the healthcare industry.Our mission is Helping Save Lives and our vision is that no one should die or be disabled unnecessarily during birth or from sudden illness or trauma ❤ In my current role at Laerdal, I am responsible for creating awareness and engagement around our mission on a global scale 🌎I believe in the power of lifelong learning 👨🎓 and actively participate in various network groups while engaging in pro-bono work through Prosperastiftelsen.I have also had the privilege of sharing my knowledge as a guest speaker at high-profile conferences such as Google think and the GE Digital Summit in New York. Additionally, I have served as a guest lecturer at the University of Stavanger, where I taught international marketing, and at Norges Kreative Fagskole, where I covered online marketing and social media.I am always open to connecting with like-minded professionals and exploring new opportunities to make a positive impact in the world.
Listed skills include E Commerce, Online Marketing, Marketing Strategy, Seo, and 28 others.
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Stavanger, Rogaland, Norway
Managing our total internal and external communication activities.Leading our our global Corporate Communication team, Creative Services team and Digital Marketing team located across Stavanger and New York.
Heading our global communication team and responsible for the development and implementation of the marketing communication strategy across our 25 markets and our various channels. Also responsible for our e-commerce and online business area.
Stavanger Area, Norway
Working in a global role as head of the online business group. Responsible for the development and implementation of our strategy for online presence and online business transactions across our 25 markets and our product portfolios. Some of the areas the group covers is online marketing, social media, website content, e-commerce and b2b solutions for direct integration with our customers. Our key focus is to improve customer retention, increase business online, optimal customer content & communication, and increase cost efficiency.
Stavanger
Key objective was to increase focus and results related to online marketing and sales by: - Building marketing competence with local marketing organisations- Optimize the customers buying process and user experience on laerdal.com- Establish systems and routines for tracking and report all online activities - Build a culture for data driven marketing and continuous testing and optimizing
In charge of Jøss! - an annual conference focusing on marketing in new channels and with new methods. This has grown to be our most visited conference.
Norway
Leader of our Acquisition and e-commerce team with an overall responsibility for marketing and selling our unsecured loans and credit cards to new customers. Key focus areas was to attract new customers through advertising, PPC, SEO, social media and converting them by developing and optimising gemoney.no through working with a/b testing, usability, personas etc. The team was also responsible for the functional and technical strategy and development of our website and mobile platform.Some key achievements:-A yearly increase in conversion rate with 15-20% for 3 years on a row-A low cost viral campaign resulting in 478 000 visitors and 400+ blogposts-Selected to participate in the GE talent program for marketers
Responsible for creating value for customers by giving them customer based insights and advicesOverseeing my own customer portfolioCreation of questionnaires, planning and contact with telephone agencies (external)Analysis in SPSS/Excel, reporting and presenting of results to customers.The missions varied from customer feedback, branding challenges, product development to organizational development and satisfaction among asylum seekers. I worked with customers from a wide range of industries and companies as: Statoil, Block Wathne, Lyse, Stavanger Aftenblad, Schibsted, Kolumbus, IVAR, Stavanger Kommune, Arrow, Hero, Østerhus, etc
Other employees you can reach at laerdal.com. View company contacts for 677 employees →
Kevin Ankcorn
Colleague at Laerdal MedicalAuckland, New Zealand
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HA
Hiroko Ando
Colleague at Laerdal MedicalTokyo, Japan
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TC
Torbjørn Cederløv
Colleague at Laerdal MedicalSandnes, Rogaland, Norway
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DN
Dennis Ngo
Colleague at Laerdal MedicalGreater Melbourne Area, Australia
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KW
Katelyn Walker
Colleague at Laerdal MedicalKingston, New York, United States
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SR
Sosa, Ramon
Colleague at Laerdal MedicalGatesville, Texas, United States
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Elin Tønnesen
Colleague at Laerdal MedicalStavanger, Rogaland, Norway
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MB
Maggie Bresler
Colleague at Laerdal MedicalTrondheim, Trøndelag, Norway
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ZF
Zhigang Fang
Colleague at Laerdal MedicalSuzhou, Jiangsu, China
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LK
Lauren Kate Brown, Mid
Colleague at Laerdal MedicalTemple, Texas, United States
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Quick answers generated from the profile data available on this page.
Pål Skipevåg Oftedal works for Laerdal Medical.
Pål Skipevåg Oftedal is listed as Director Corporate Communications at Laerdal Medical.
AeroLeads has found 1 work email signal at @laerdal.com for Pål Skipevåg Oftedal at Laerdal Medical.
AeroLeads has found 2 phone signal(s) with area code 479, 475 for Pål Skipevåg Oftedal at Laerdal Medical.
Pål Skipevåg Oftedal is based in Norway while working with Laerdal Medical.
Pål Skipevåg Oftedal has worked for Laerdal Medical, Kommunikasjonsforeningen I Rogaland, Markedsføringsforeningen I Stavanger, Ge, and Ge Money Bank.
Pål Skipevåg Oftedal's colleagues at Laerdal Medical include Kevin Ankcorn, Hiroko Ando, Torbjørn Cederløv, Dennis Ngo, and Katelyn Walker.
You can use AeroLeads to view verified contact signals for Pål Skipevåg Oftedal at Laerdal Medical, including work email, phone, and LinkedIn data when available.
Pål Skipevåg Oftedal holds Bachelor, International Marketing from London South Bank University.
Pål Skipevåg Oftedal is listed with skills including E Commerce, Online Marketing, Marketing Strategy, Seo, Business Strategy, Web Analytics, Business Development, and Social Media.
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