Ofure Jennifer Odigue A. Email & Phone Number

Peterborough, Gb

Greater London, England, United Kingdom

Spearheading initiatives to build robust data and analytics capabilities.Focusing on improving market operations, user experience, and business models through strategic data analysis.Leading agile transformations and UX enhancements in data product development.

Greater London, England, United Kingdom

Drive the adoption of agile methodologies for clients, leveraging data insights and AI to enhance business performance.Develop tailored change management strategies for clients to seamlessly transition to data-centric decision-making, enhancing organizational responsiveness.Advocate for and guide clients in the effective use of data analysis and AI solutions, cultivating a mindset of continual growth and efficiency in their business practices.

Lagos, Nigeria

Designed and implemented an internal strategy model along with Standard Operating Processes documents 'Solutions Inspired by People' along with a successful on boarding program for all 35 internal stakeholdersSuccessfully launched and grew adoption of local digital fintech products for Letshego Africa (across 11 countries), OneBank by Sterling and Webcoupers

Nigeria

Designed market fit research and profitable product strategies for poor performing digital and tangible products within the Heineken portfolio- Development and design of Awoof digital retail loyalty card and the successfully launched of Amstel Malta Ultra in Nigeria (2019)

Nigeria

Planned, implemented, and tracked marketing strategies to promote growth for local brands; top scores- 250% brand awareness for ABInBev Hero Lager Beer and 115% for Beta Malt using regional culture strategies and offline engagement platforms.Monitored online advertising, competitors' strategies, and digital campaigns, overall offline and online consumer behavior to assess the success of different strategies.Prepared market strategy documents mapping out customer segmentation… Show more Planned, implemented, and tracked marketing strategies to promote growth for local brands; top scores- 250% brand awareness for ABInBev Hero Lager Beer and 115% for Beta Malt using regional culture strategies and offline engagement platforms.Monitored online advertising, competitors' strategies, and digital campaigns, overall offline and online consumer behavior to assess the success of different strategies.Prepared market strategy documents mapping out customer segmentation, best market fit strategies, proposed brand purpose, and growth hacks using online listening tools, and offline behavior studies. Show less

Master Of Business Administration - Mba Management

Product Manager Certificate, Product Management

Managing product development cycle: opportunity analysis, hypothesis drafts to building a Product Requirement Document, Agile project.

Diploma In Professional Marketing, Strategic Marketing

Market strategy development and implementation. Digital Marketing & Innovation management

Cim Uk Certificate In Professional Marketing (Digital)

Market analysis, integrated communications and digital marketing

Brand Experience Strategy & Design, Ibx -Brand Management, Extra Extra Hot (Best Graduating Student)

Master'S Degree, Food Science And Technology, Distinction

Consumerism for Food Centre; worked on product testing for Clients such as Tesco, Gregg's and some local cheese producers

Bachelor'S Degree, Chemistry

Activities and Societies: CFI: leadership training for young minds Head of socials for UNIBEN 09 Chemistry