Hi! How are you? :) I’m Gabriel, a data-driven professional with several years of experience in digital marketing and a strong thirst for continuous learning.Currently, within the Growth Marketing team, I lead client acquisition initiatives at MB, the largest digital asset platform in Latin America. I’m responsible for programs like "Indique e Ganhe" (Referral Program) and the creation and optimization of the affiliate program, as well as working directly with technical SEO, ASO, and product page optimization. I’m actively involved in the CRO and Inbound working groups, where I help increase conversion rates and enhance the customer experience.My focus is on exploring and activating new acquisition channels, always applying a data-driven approach to create effective strategies that help position MB as a leader in the investment market.I’m passionate about how marketing can create meaningful connections between brands and people, always focusing on tangible results and sustainable growth.