I lead strategic initiatives at MB, the largest digital asset platform in Latin America, focusing on expanding the customer base and improving client acquisition experiences. I am continuously seeking new opportunities and acquisition channels, helping to position MB as a reference in the investment market.My main responsibilities include:- Management of the Member-Get-Member program, driving customer base growth through referrals;- Developing and optimizing the affiliate program, creating strategic partnerships to increase brand reach;- Conducting audits and implementing technical SEO improvements to ensure optimal performance of MB’s platforms;- Optimizing product pages with an SEO focus, aligning technical goals with the brand’s positioning;- Strategically participating in CRO and Inbound working groups, constantly aiming to increase conversion rates and enhance customer experience;- Activating new acquisition channels, exploring and implementing strategies to expand the brand's reach;- Monitoring and analyzing KPIs to fine-tune acquisition strategies and new client activation.With a data-driven approach, I am always seeking effective solutions to promote MB's sustainable growth.

MB (Mercado Bitcoin) is the largest cryptocurrency and digital asset platform in Latin America.Within the Growth marketing team, these were my main responsibilities:- Elaboration of SEO and ASO strategies for MB and ecosystem companies;- SEO Audits;- Interaction with partners;- Analysis and monitoring of KPIs;- Keyword research;- Review and assistance in the creation of content with a focus on optimizing the site, guaranteeing the achievement of strategic objectives and brand positioning.

Provi is an education fintech with the purpose of promoting access to education for all Brazilians.Within the performance marketing team, these were my main responsibilities:- Planning strategies to scale the capture of new leads.- Responsible for improvement actions focused on CRO (performance of all Marketing conversion channels).- Track strategies and execute SEO optimizations, including selection of keywords relevant to the B2B buyer's journey.- Optimization of Landing Pages for conversion.- Daily monitoring of lead generation results and weekly presentation of marketing KPIs.- Creation of segmentations and automation flows via Hubspot.- Organize and execute GrowthLab activities (Performance marketing growth hacking lab).

- Advertising service in different segments (mostly B2B)- Planning of Inbound Marketing strategy and campaigns (with application of SEO, content marketing, among other techniques)- Planning and setting of segmentations, automation flows and email marketing in RD Station Marketing- Monitoring and analysis of indicators and results- Construction and presentation of reports- Internal management of requests to the Content, Media and Design teams

Management of the digital marketing, art direction in campaigns and internal communication, audiovisual production of training and various films, marketing and communication strategies and planning, design of catalogs and manuals.

Planning, organizing and executing campaigns and events, advertising creative, closing partnerships and exchanges aimed at the development of organization and stakeholder communication, content for social media, budget and acquisition of materials for campaigns and out-of-home media planning for the shopping center.

Photography, contact and monitoring of proposals with clients, content for social media and website, creation of visual communication materials, realization of quotations with suppliers, preparation of action plans, writing and releases, promotion at events, monitoring of general agenda and technical visits, and contact with partner organizations.