Vice President Of Marketing And Events
Current■ Leadership: Oversee all marketing, brand initiatives, partnerships, events, and audience development.■ Budget Management: Control multimillion-dollar marketing and events budget, negotiating with vendors to maximize ROI across all initiatives.■ Thought Partner: Collaborate with the executive team to craft strategies for monetization to hit KPIs.Brand Leadership: Direct advertising campaigns, PR, social media, and paid, owned and earned communications efforts.■ Revenue-Centric: Spearhead seven-figure custom initiatives by partnering with leading brands to develop multi-channel content programs, utilizing video, digital, newsletters, social, and live events.■ Sales Enablement & Partnerships: Create high-impact decks, data insights, and leads, resulting in a 30% increase in trade deal value, new customer acquisition, and first-to-market partnership opportunities.■ Build and cultivate proprietary databases of 20,000+ industry thought leaders across 5+ sectors, generating 150% growth in high-value subscriptions, awards voters, and editorial engagement.■ Publishing & Brand Extensions: Oversee circulation and marketing for TheWrapBook, a bi-annual luxury art book that bridges fashion, art, and entertainment, extending brand reach and audience.■ Event Strategy & Execution: Lead the end-to-end programming, production, and promotion for 20+ annual events, including conferences, summits, screenings, parties, virtual panels, and webinars. Achieved a 98% satisfaction rate and a 300% increase in ticket revenue.■ Influencer & Talent Partnerships: Collaborations with influencers, industry talent, and creators, integrating them into events, branded content, and campaigns.■ Market Analysis & Growth Identification: Analyze trends, competitor insights, and customer feedback through research to identify new growth opportunities and anticipate market needs.
