Passionate about the impact of design, I am a designer with over twenty years experience, the last fifteen of which have been focused on branding projects.I began my design journey as a self–taught designer, later enhancing my skills with a postgraduate course at Central Saint Martins.Before becoming Brand Director for Pocoyo at Animaj, I held positions such as Design Director at Zapiens, Brand Design Lead for corporate brands at Cabify, Design Director at Brand Union and Lead Designer at Saffron Brand Consultants. Prior to this, I worked as a freelancer, collaborating closely with studios such as Artificial Environments in London, Base Design and Erretres in Madrid.I've worked on a wide variety of projects for national and international sectors, including Pocoyo, Loewe, Canal+, YouTube, Openbank, BBVA, Banco de Santander, Bankinter, Cepsa, Tuenti, Leo Messi Management, the national brands of Turkey and Trinidad & Tobago, among others.Some of my work has won awards and has been featured in publications from prestigious publishing houses. Recently I've been teaching at the Istituto Europeo di Design (IED) and speaking at various design forums and events.