Oghenemaro Ebrorhie Acim Email & Phone Number

Nigeria

• Providing key support to the digital ( M36) and channels banking business unit ( Mobile and USSD ), developing and executing effective marketing strategies to help drive growth of the digital products and channel.
• Develop and implement clear marketing strategies and programs supportive of the business’s overall visibility and perception aspirations
• Ensure consistent communication across all Union bank touch points as it relates to product and customer experience
• Plan and execute quarterly campaigns, including development of collateral for the campaigns and ensuring implementation across all branches.
• Translate strategy to campaigns to drive product awareness, acceptance and usage
• Ensure all marketing collateral align with brand standards and guidelines to manage Union Bank’s public profile

Ikeja

• Identified significant strategic brands that drove revenue within category/account list, collaborated with agencies and clients.
• Developed and managed all documentation about the brand- Brand Books, Copy Strategy, Progress Reports, Contact Reports, Job Requisitions, Creative Briefs, Budget Control ensuring documentation were up to the agency.
• Managed communications between clients and agencies and all the essential functions that went into the creation of marketing communications strategies.
• Facilitated and developed strong relationships with key vendors and suppliers, dealt with potential issues and concerns, and attend regular meetings to ensure open communication.
• Managed processes as the creative innovator around all brands under the Account Manager and Director’s leadership; worked explicitly on all brands associated with the account by having a vertical view of the processes.

South Africa

• Created and developed brand activation plans for FMCG brands, implemented a brand strategy to support the end-to-end marketing campaign.
• Liaised with account planners to devise a below-the-line (BTL) campaign that met the client’s brief and budget.
• Managed accounts, solved problems reported by clients, intimated and escalated advanced issues to the senior account executive.
• Presented activation ideas, experiential campaign ideas and costings to clients, monitored consistently and reported in details the progress recorded on campaigns.

Ikoyi

• Evaluated credit worthiness of over 30 loan applications, processed and documented within specified limits.
• Accounted for the acquisition and management of loans and savings portfolio; Loan initiation, processing, monitoring and repayment.
• Partnered with the Team Leader in developing weekly/monthly plans with regards to client mobilization and individual performance goal.
• Utilized professional judgement to determine which potential borrowers represent good risk opportunities for the organization.

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Bachelor'S Degree, Marketing