Chief Practical Visionary
CurrentBjörn Ognibeni's professional background includes 20+ years working for a wide range of consulting companies, agencies, and brands. His current work focuses on three main topics: 1. Digital Strategy - How is the digitalization of our world and the rising importance of trends like AI impacting the relationship between companies and their customers and the design of products, services and business models?2. Disruptive China - What can we learn about digital innovation from current trends in China, and how can we apply this to our work here in the West?3. Experimental Realities / Metaverse - How can companies & brands create real value in virtual worlds today? And where will the Metaverse go from here?On these topics, Björn regularly writes columns and op-eds for media outlets like FOCUS/DLDaily or Handelsblatt and is a frequent keynote speaker at conferences and corporate events.