Leary O'Gorman Email & Phone Number

Selling an Aspen Life Style wardrobe.... WWW.Gorsuch.com.

Responsible for group sales for Mid-West to No. CA. Prospected 68% of Sales Teams calls. Economic downturn prompted layoff.

Assoc. Market Sales and mid-west corporate. Economic downturn forced layoff.

Developed a comprehensive marketing and sales program for one of the largest property management companies in the area to include: hotel, condo, town home, luxury home and long term rental products. Raised the ADR for winter '06-'07 over 17%. Established Front Range (CO) group sales effort for hotel and condo product (Aspen Exclusive Meetings) developed new competitive marketing collateral, standardized reservations source coding. Hired, trained and monitored sales and reservations staff. Forged strategic partnerships with Four Mtn. Sports, Ski and Skiing Magazine. Successfully negotiated a multi-year contract in excess of $1.3 million. Monitored all print and electronic media. Negotiated, administered all wholesale contracts. Company was sold. Position was eliminated.

Clients to include: Durango (CO) Business Improvement District, Hotel Plaza Real and The Lodge at Santa Fe. Developed marketing, sales and PR strategies for clients to include de-flagging of hotel to an independent hotel.

Directed and managed the summer leisure promotion and marketing activities, and the year round group sales efforts for the destination. Liaised with Ad Agency, PR firm, Web Master, central reservations agency, and publisher of the Visitors Guide. Conducted the first Visitor Guide conversion study, created first ROI report, and developed a marketing plan that included groups, leisure, film, and weddings market. Created the "Seabiscuit" promotion at the Nat'l Western Stock Show for the destination. Generated an additional $172,000 worth of 'added value' media in '04, secured presenting sponsorship for the Conde Nast Traveler Magazine's Top Travel Professional Awards luncheon, and distributed 10% more Visitors Guides in '04 and in '03, increased traffic into the Visitor Information Center by 33% over '02, (increased CO traffic by 43% over '03). Secured Pentax USA as the "official camera of Telluride". Generated over $73,000 worth of co-op ad revenue. With a new Group Sales Team, policies and programs, increased room nights 189% over '03.

Directed and managed all activities of the Tourism Division, including sales to travel trade, promotion of destination, Film Office, travel research, develop long term and short term marketing strategies, liaise with advertising agency, budgeting/forecasting, and management of Balloon Fiesta Hospitality tent. Co-developed bureau's first packaging program for in-bound consumers. Lead team for re-branding of organization. Represent bureau at local, state and national travel trade organizations. Generated $189,000 (cash) in partnerships for promotion/sponsorships in 2001-02. Authored the highest award-winning proposal for the Dept. of Tourism's co-op funds in 2002. Instrumental in securing Family Motor Coach Assn. for Albuquerque (2004).

Opening re-branding team for 4 Star, Virtuoso & Leading Hotel, for leisure & tour/travel markets. Member of Rock Resorts re-launch team.

Largest 4 Star property. NM Group, Nat'l Tour/travel. Hotel Loretto

Responsible for all group meetings, conferences & incentive program sales for city. Trade show attendance, client follow-up, public relations, issuing sales leads, selling/promoting Santa Fe as a meeting & travel destination. In 1994, produced 64% of the total sales leads for the CVB, and 58.3% of the total bookings. In 1995, produced 79.4% of the total sales leads (an increase of 15.4% over 1994) and booked 68.7% of the meetings (an increase of 10.4% over 1994).

Boutique 3 Star property. National Sales Mgr, tour/travel, groups. Convention & Visitors Bureau