Omar G. Email & Phone Number

Panama

Panama, Panama

Panama

As a Regional Performance Media Specialist, I lead the strategic planning and execution of digital advertising campaigns across multiple markets. My role includes creating media strategies aimed at maximizing performance and ROI, utilizing platforms such as Google Ads, Facebook Ads, and programmatic advertising.I develop and implement PPC, display, and social media campaigns, continuously optimizing to improve performance. I work closely with local marketing teams to tailor campaigns to the specific needs of each market, ensuring relevance and effectiveness.I use advanced data analysis tools like Google Analytics and Tableau to monitor and evaluate campaign impact, generating detailed reports that inform strategic decisions and real-time adjustments. Additionally, I lead training and development sessions for the regional team, fostering a culture of continuous improvement and excellence in digital advertising.

Panama

Development and execution of innovative creative concepts, advertising campaigns, digital media planning (META, Google, YouTube, TikTok, Twitter, LinkedIn, PPC programmatic purchases, email and websites) at the regional level.

Panama

Management of administrative activities, senior management reporting, financial analysis of projects and databases (Power BI, CRM, Salesforce). Management of annual budgets (up to $10MM), internal staff, agencies, partners, and vendors. Launch of products and services, corporate events, press conferences and public relations.Assigned client portfolio: KFC, Pizza Hut, Dairy Queen, BAC Credomatic, Global Bank, Honda, Seguros International, Grupo Rey, Toledano, Panorama Magazine, political figures (Panama), FEMSA B2B (Costa Rica)

Panamá

- Create e-commerce strategies focused on sales goals aligned with L’Occitane (a French brand) guideline.- Update e-commerce with promotional content related to new product collections or high-demand seasonalities.- Integrate applications with e-commerce to improve the user experience and increase on-site conversions.- Monthly reporting to headquarters, brand managers, sales managers, and marketing back office team.- Creation of digital sales channels like online product catalogs linked with WhatsApp for business and virtual agents.- Adapt and resizing digital assets to create banners and landing pages oriented to on-site conversions.

Panama

Management of sell-in and sell-out in categories of LG home appliances and cell phones (TV, video, audio, appliances, IT, A/C) under the B2B and B2C business models. Development and implementation of promotional plans according to the seasonality and inventory volumes. Analysis and report of P&L/PSI, the competition (Market share/Value share targets). Development of online communication channels for automated sales and technical support (time of COVID-19). Internal annual marketing budget management ($20MM) and shared with clients ($50K). Teamwork with supply chain, commercial, finance, technology, human resources, corporate partners and legal departments.

Panama

Management of projects related to the exposure of the brand and rotation of products in traditional POS, as well as in the electronic commerce of retailers.Portfolio of assigned clients: Panafoto, Multimax, Claro and Tigo (Panama) Grupo Monge, Tiendas Gollo and Kolbi (Costa Rica) Plaza Lama and Claro (Dominican Republic) Claro (Puerto Rico) Courts (Barbados, Jamaica, Trinidad and Tobago) Max stores (Guatemala) Daka and Venelectronics (Venezuela)

Panama

Creation of digital media plans based on the stage of the marketing funnel of each business, budget management oriented to ROI/ROAS sales results. Execution of technological integrations for the automation of processes (SAP ERP), implementation of digital campaigns through Google ads, Meta ads, Linkedin ads, Amazon Ads, PPC purchases, websites. Data analysis and reporting (Datorama, Data Studio, Tableau, Hotsuite, Social Studio, Sprinklr, Klipfolio, Similarweb) Assigned client portfolio: Fujifilm, Instax, Picdoozy and Harmon Hall (Mexico) Café Sello Rojo, Saltín Noel Cookies Grupo Nutresa (USA) and luxury real estate projects (Panama)

Venezuela

Mba & Digital Marketing And E-Commerce Master, Marketing/Marketing Management, General

Bachelor’S Degree, Advertising