12/2021-07/2022 - Senior Growth Analyst08/2022-07/2023 - Senior CRM Analyst08/2023 - 12/2023 - CRM Analytics Executive12/2023 - Present - CRM Lead

- Responsible for personalized credit card campaigns(360 Campaign Management including budget allocation, audience selection, optimization and reporting)

Campaign Management & Customer Analytics DepartmentResponsibilities;1. Conducting e-mail campaign management process from the beginning including scenario creation, target audience selection, flowchart creation, content management, change management, emailing and performance tracking on Unica marketing tool2. Designing multichannel campaigns focusing on miles redemption, miles acquisition, lead generation, data enrichment, customer retention (churn)3. Email A/B Testing & Optimization4. Building personalized campaigns based on case specific segments created with the help of SQL queries from the customer database5. Providing business understanding and customer behavior insights to develop new analytical segments6. Building inbound and outbound marketing campaigns by using various analytical segment models as such behavioral, value, churn, propensity7. Performing periodical collaborative workshops with IT and cross-functional teams in the balance of revenue, sales and customer experience aspects.8. Implementation of data driven CRM projects targeting marketing objectives;Unica / Interact (04/03/2019 – 22/05/2020) i. Clarifying RFP items of the project within the scope of Campaign Managementii. Assisting and monitoring all System Analysis, Modeling, Design and UAT phases of the project.iii. Identifying business requirements and delivering insights for a basis of project designiv. Building campaign scenarios appropriated with project related events and channels

Responsibilities;- Supporting the implementation of customer experience management project called QSP to national dealers or service organizations.- Performing regular sales, competitor and product segment analysis, then reporting the results to create new effective local marketing campaigns.- Review and analyze the sales impact of new product launches and marketing campaigns on sales amount.- Making regular dealer visits in order to tackle sales consultant’s difficulties and develop innovative projects effecting dealers business.- Analyzing dealers’ several sales, quality and customer satisfaction data’s and providing insights for the field managers.- Conducting various sales operations between Doğuş Otomotiv and dealers.

Gained first impression of mechanical engineering and business life during first internship. Participated works done in R&D and Manufacturing departments.