Responsible for the overall success and growth of the business. Setting the strategic direction, developing and implementing marketing strategies, managing client relationships, and overseeing the day-to-day operations of the agency.Set the strategic direction of the agency. This includes defining the agency's vision, mission, and values, as well as developing a long-term plan for growth and success.Identify and target new clients. Developing and implementing a sales strategy to generate new leads and convert them into paying clients.Manage client relationships. Primary point of contact for many of the agency's clients. Building and maintaining strong relationships with clients, ensuring that their needs are met, and exceeding their expectations.Oversee the development and implementation of marketing campaigns.Working with the agency's creative and strategic teams to develop and implement marketing campaigns that achieve the desired results for clients.Manage the agency's finances. Overseeing the agency's budget, tracking expenses, and ensuring that the agency is profitable.Hire, train, and manage staff. Building and managing a team of talented and experienced professionals. This includes hiring new employees, providing training and development opportunities, and ensuring that all employees are performing to their best potential.Represent the agency to the public. Public face of the agency. Representing the agency at industry events, speaking engagements, and in the media.Developing new products and servicesExpanding into new marketsAcquiring other agenciesPartnering with other businessesInvesting in new technologiesManaging a digital marketing agency is challenging but rewarding. It is a great opportunity to build a successful business, help clients achieve their marketing goals, and make a real impact on the world.