As the Brand Manager at ILA, a contemporary female fashion brand, I have successfully transformed the company's operations. Taking charge of a brand with no prior management structure, I established a streamlined system for tracking sales, purchases, and customer relationship management, initially using Google Sheets/MS Office and later upgrading to professional ERP systems. Collaborating closely with the design team, I developed a deep understanding of upcoming collections and crafted compelling lookbooks, linesheets, and collection notes to showcase the brand's inspirations. With a keen eye for storytelling, I directed impactful photoshoots alongside the founder, giving life to our named collections and products that remain relevant and engaging. Driving the development and execution of brand strategies, I ensured alignment with our business goals and resonance with our target audience, fostering integration across cross-functional teams such as design, marketing, and sales. Through continuous market research and analysis, I honed our brand strategies and tactics to keep ILA competitive and on-trend. Additionally, I assumed the responsibility of global communication, serving as the main point of contact for international buyers. Presenting upcoming collections and collecting orders before production, I fostered strong relationships with our buyer database while actively seeking new global partnerships.

Agena is a consultant and solution partner in cosmetics & beauty sector. It provides services such as career consultancy, product trainings, certification to beauty professionals. Besides that, it creates products for the local market working with international partners specialized in production of micro pigmentation products, and devices for the implementation of them. Agena is a beauty products importer. This means that the international purchasing and compliance with trade regulations are a part of it. I have established relationships with international partners and government bodies with respect to those tasks. From the commercial perspective, the selection of international vendors and the products themselves root from understanding the requirements of the local market. Having close relationships with beauty professionals, I was able to point out the products needed by the market. Even though importing the micro pigmentation products from foreign brands sustained this requirement, we have realized in 2019 that we needed to have our own brand and products in order to stay affordable and high quality which was needed by Turkish beauty professionals working in this area. I have worked on the design of Agena trademark brand "Lolan Beauty". I have carried out brand identity, communication materials, packaging design for it. To reach our potential customers, I have designed a web-site, and performed digital advertisement activities.

Uğur Reklam Danışmanlık A.Ş. is a local media agency operating across Turkish Thrace. It helps businesses to reach their audiance through print media.As an ambassador of Posta newspaper, my purpose was to enhance relationships with small to medium sized businesses. In order to sustain their engagement with the weekend section of newspaper, I regularly visited them. I offered the customers the best media presence mix including advertisement or content marketing. The level of engagement with long term customers reached to a point where I acted as a media consultant who shapes their annual communication strategy. Our efforts increased the business marketing income of Posta newspaper by 20% in the region.

I worked as data management intern on "habermetre.com" project which was supported by TUBITAK. The business aimed to provide media tracking services for individuals and companies. My role included understanding the HTML structure of the pages of news sites in order to extract valuable information only. In order to achieve this, I cleaned up advertisement codes from the pages so that the impactful news text is retrieved by habermetre.com.