Private equity firm capitalizing on opportunities in the managed service provider (MSP) & cloud technology space.

Led expansion of cloud-based, B2B, SaaS, POS, FinTech company serving SMB and enterprise clients with venture capital investment led by Greycroft Ventures. Entered key segments including: enterprise restaurants, amusement parks, grocery, airports, ghost kitchens, food halls, and family entertainment centers.

Advised on both the scaling and sale of industry-leading SaaS platform and cloud hosting provider.

Provided executive-level leadership for the restructuring and rapid expansion of a cloud-based B2B SaaS point-of-sale company after a $15M private equity investment. Developed and executed strategic plans to advance the company's objectives to drive revenue, profitability, and growth. Oversaw all operations of the company through supervision of executive teams. Reviewed current processes and procedures to identify improvement opportunities. Negotiated contracts with outside parties on behalf of the company. Executed capital raising strategies, managed cash and capital requirements to support business expansion plans. Determined staffing requirements as part of operational planning. During tenure, company became world's largest restaurant mobile point-of-sale system used in 26 languages by businesses in 93 countries.Accomplishment highlights:☛ Achieved 360% increase in revenue (41% CAGR last 3 years) and augmented recurring revenue by 76% in 18 months by reorganizing sales team and establishing new partnerships, including First Data and PayPal.☛ Improved customer retention by 60% in first year and over 300% in three years.☛ Led expansion and relocation of Albuquerque headquarters office, while establishing company’s presence in Miami and India by opening satellite offices.☛ Improved leadership team productivity by hiring new managers in all six reporting roles, increased headcount over 500%, actively developed corporate culture to meet business objectives.

Established new firm that provides strategic business management and direct marketing services to clients. Conducted detailed analysis of client’ business models, operational processes, and marketing needs. Developed and implemented strategic and marketing plans that best meet client business needs. Prospected and capitalized on new business opportunities as well as managed key client accounts and relationships. Planned, recommended, and executed digital marketing strategies. Liaised with clients throughout active campaigns. Highlights of key assignments:☛ Iron Mountain: CMO of Box Butler consumer storage company (one-year contract). Sourced and secured hundreds of households monthly utilizing sales partners along with a diverse range of online and offline channels.☛ Pear Energy: CMO of green energy company (two-year contract). Acquired thousands of business and residential customers by developing and executing content marketing strategies. ☛ Orthoflex: Grew company to >$8M revenue in 2011 with five employees serving clients in six states.☛ TechFetch: Engaged to rebrand company (formerly Corp-Corp), redesigning product offering and website.☛ Liberty Power: Advised on digital strategy. Led evaluation and selection of new agency for one of nation’s largest independent utilities..

Planned, implemented, and oversaw all marketing and advertising campaigns across all media channels for successful launch of new product. Designed and executed best-in-class marketing strategies in alignment with product objectives. Led multicultural teams in NY & Israel responsible for setting and executing the overall branding and communication strategy, consumer marketing, and revenue monetization. Streamlined marketing process to realize cost savings. Produced content for all marketing channels and managed operations. Charged with taking an idea to developed concept to product launch. Accomplishment highlights:☛ Earned Audience Choice Award and placed second in 2009 TechCrunch 50 for innovation and excellence.☛ Secured over 500K registered users within six months after launch by implementing new marketing plan.☛ Negotiated licensed content from most major Hollywood studios, including Warner Bros, Universal, Paramount, MTV, MGM, and CBS.

Launched social networking site focused on high school sports growing to over 1MM users in 1 year which led to investment by Sports Illustrated in 2006 and sale to Alloy Media in 2008. Responsible for marketing, product, and business development.• Launched Takkle.com December 2006. Attracted thousands of members per day in 4 months.• Created viral videos that generated over 10MM views and fostered user-generated response videos on YouTube. • Built 11 person team of seasoned and un-trained professionals into a top-notch product marketing team.• Sold $17MM in marketing to Sports Illustrated, Proctor & Gamble, Wendy’s, Nike, Reebok, Met-Rx, New Balance, Spalding, Gatorade, Marines, others.

Transitioned a privately-held $2MM revenue direct marketer into a publicly-held $77MM revenue media company. Had full operating, corporate development, marketing, sales, and HR responsibility. • Re-built entire marketing infrastructure and defined short-term marketing goals and long-term development plans. • Scaled company from 17 employees to 145 employees, growing organic revenue from $2MM to $26MM in 18 months.• Led M&A executing two acquisitions that grew company to 282 employees generating $77MM in revenue.• Listed company on NASDAQ Bulletin Board. Raised $35MM from a group of institutional investors.

Sold, structured, and negotiated over 40 of AOL’s largest marketing deals. Initially directed e-commerce sales. Promoted to lead AOL’s Latin America interactive marketing team within 20 months of hire. Oversaw marketing, sales, and corporate development.• Led U.S. sales force for Latino division. Transformed lowest performing team to #1 in 5 months.• Managed Latin America sales team (31 employees) generating $20MM in annual revenue in 2002. Oversaw deal pipelines for local teams in Brazil, Mexico, Argentina, and Puerto Rico. • Created marketing programs to support new product launches and campaigns for existing consumer products. Negotiated deals with Kraft, Tommy Hilfiger, Amazon, Ralph Lauren, Coke, Electronic Arts, Gap, Unilever, and Toyota.• Completed over 25 Interactive Marketing relationships totaling over $200MM.• Led due diligence teams for 3 technology acquisitions. • Developed monetization strategies for the re-launch of Shop@AOL ecommerce platform.