Content And Community Marketing Manager
Berlin, Germany
• Designed and launched an essential, longitudinal marketing initiative for the target market with the creation of the advocate marketing ambassador program for US and Caribbean medical student users (the AMBOSSador Program)• Project Manager (4 years) and People Manager (2 years) of the Community team, which includes partnerships, influencers and content production from guests/partners• Collaborated and partnered with influencers, guests and universities to create marketing and community development content• Worked to create and optimize data/reporting/tracking processes• Created, implemented, and designed user research surveys ranging from qualitative platform experiences to quantitative performance mapping• Set quarterly performance goals, pulled data and created reports for business team • Defined the community team's KPIs, pulled data reports using SQL & Google BigQuery, and reported on monthly performance metrics for business development teamCommunications, Marketing and Customer Success• Communications: Advocate Marketing, Community Development, Email and Social Media Marketing, Copy Writing, Thought Leadership Content Creation• Business Strategy and Leadership: Team Leadership, Project Management, Reporting (KPIs, ROI, OKRs), Planning for Business Development Team, Growth Hacking and Strategic Expansion, Customer Support, Internal Template Building, Workflow and User Segmentation• User Research: Interviews, Survey Design & ImplementationSASS Tools and Coding Skills• Expertise in MS Office, Google Suites, Hubspot (Inbound and Outbound Marketing), Metabase, Asana, Slack, ZOOM, Blueshift, UserVoice, BambooHR. Familarity with Zendesk, Google BigQuery, SQL.