Oscar H. Castro Email and Phone Number
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Oscar H. Castro personal email
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Oscar H. Castro phone numbers
I am a senior executive with a track record of leading digital transformations at Fortune 500 retail companies. I started my career in accounting and finance, then found my passion in digital business leadership. I have served as General Manager (“GM”) of several digital businesses over the past 14+ years, ranging from startups to multi-billion operations. I have developed multi-year strategic roadmaps, built digital teams, launched new businesses and driven significant growth at companies including Sears/Kmart, Big Lots, 1-800-FLOWERS.com and Dollar Tree.I love building, fixing and growing businesses. I am a disciplined strategist, who balances careful planning with rapid execution. I’m passionate about leadership, and I care deeply about developing the people I work with. I like to create high-performance teams, while maintaining a fun culture. I focus on developing great customer experiences by leveraging solid UX (User Experience) and Product Management practices.I earned an MBA from Dominican University in Illinois, as well as a Bachelor’s degree in Business Administration from St. Xavier University. I’m an aspiring board member, looking to contribute my digital, financial and strategic expertise in the boardroom.My specialties include: • strategic planning• eCommerce management• digital transformation• product management• omnichannel retail• cross-functional leadership• marketing strategy & growth• executive communications• operations management• financial planning & decision-makingTalks about:#ecommerce #marketing #digital #strategy #digitaltransformation #RetailMedia
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Vice President MarketingEcpi UniversityVirginia Beach, Va, Us
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Ecommerce ConsultantMattel, Inc. Jan 2024 - PresentEl Segundo, California, UsStrategic consulting and program management on eCommerce and Direct-to-Consumer initiatives for Mattel Creations and American Girl. -
Independent Marketing/Digital ConsultantSelf-Employed Oct 2023 - PresentHelping clients with digital transformation, ecommerce, marketing and growth initiatives.
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Svp, Digital & EcommerceDollar Tree Stores Oct 2020 - Sep 2023Responsible for digital marketing and e-commerce for Dollar Tree and Family Dollar brands. Leading digital transformation by improving the customer experience (CX), driving growth and and building new capabilities. Responsible for UX, Product Management, Online Merchandising, eCommerce Operations and Customer Care. Launched national same-day delivery and developed an innovative relationship with Amazon. Growth marketer responsible for Paid Search (SEM), Shopping Feeds (PLAs), SEO, Social Media, Email, Mobile Marketing (App/Push Notifications), affiliate marketing and website management. -
Svp, EcommercePier 1 Feb 2020 - Jun 2020Fort Worth, Texas, UsManaged ecommerce business (UX, Site Merch., Operations, Planning & analysis) through rapid revenue growth. Company went out of business in June 2020. -
Vp, Ecommerce & MarketingHarry & David Jan 2017 - Feb 2020Medford, Or, UsLed the digital transformation of an iconic premier gifting brand. Responsible for e-Commerce, Mobile, Product Management, User Experience (UX), Site Merchandising, Web Analytics and Digital Marketing. Drove profitable growth through Email Marketing, Push/SMS notifications, Paid Search (SEM), Product Listing Ads (PLA), Search Engine Optimization (SEO), Affiliate & Display programs. Led website redesign contributing to continuous improvement in ecommerce metrics. Led the team to receive industry recognition (2019 Internet Retailer Hot 100). Led partnerships on Shopify and oversaw the launch of Amazon stores. Drove a cohesive go-to-market planning process, delivering improved buyer metrics and financial results. Partnered with brands and support teams across 1-800-FLOWERS enterprise to create a coherent multi-brand experience. -
Vp, E-Commerce & OmnichannelBig Lots Stores Jun 2014 - Jun 2016Columbus, Ohio, UsLed a cross-functional project team through research, planning, requirements, development and rollout of new online business (launched Q1 ’16). My responsibilities included digital marketing, e-commerce and enterprise-wide customer service. Managed online business functions including merchandising, marketing, product management, user experience, visual design, site content and operations management. I led digital customer engagement through Email, Social Media, Blogging, SEO, Paid Search (PPC/SEM), Display, Affiliate and other channels. Additionally, I was responsible for leading the customer care group, building out and managing our customer contact centers. -
Divisional Vp & Gm: Ecommerce [Omnichannel, Global, B2B, Services]Sears Holdings Corporation May 2012 - May 2014Chicago, Il, UsResponsible for leading a large portfolio of online businesses, including Omnichannel, Global eCommerce, B2B e-commerce and Home Services Online. My role included driving business strategy and optimizing merchandising, operations and marketing to attain key results. My team drove enhancements to the multichannel customer experience (CX), delivering seamless shopping capabilities through sears.com, kmart.com and 2,000+ stores. We built international capabilities and expanded our global online footprint to serve over 130 countries, including localized experiences. Responsibilities also included aggressively growing business-to-business capabilities online (B2B ecommerce) to leverage product catalog and fulfillment capabilities. I was also responsible for digital experience for the home services portfolio including: appliance repair, home improvement (windows, roofing, kitchen remodels, etc.), DIY parts, professional installation and protection agreements / extended warranty. -
Director & Gm: Ecommerce [Omnichannel, Kmart.Com, International]Sears Holdings Corporation Apr 2010 - May 2012Chicago, Il, UseCommerce General Manager with increasing responsibilities. Roles included building an international online business (global ecommerce), managing Kmart.com and leading multichannel integration (omnichannel) for Sears.com & Kmart.com. I was responsible for creating a best-in-class cross-channel customer experience (CX), by leading product management, operations and marketing functions. Accountable for managing omnichannel capabilities (buy online pickup in store, pay in store and web in store "Store to Home"), which generate over half of the company’s online revenue. I also led international online expansion, including managing multilingual and localized websites and shipping to more than 100 countries worldwide. My role included managing merchandising, promotional planning and operations on a daily basis. I partnered with store operations, logistics, customer service and other areas of retail. I worked closely with digital and traditional marketing channels, including affiliate, paid search (SEM), organic search (SEO), email, as well as circular and media. I launched a bilingual social media program (SearsLatino) as well as international and Spanish language paid search (PPC), email, datafeed, affiliate programs and the Kmart.com Deal of the Day program.
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Cfo: E-Commerce Business UnitSears Holdings Corporation Mar 2008 - Mar 2010Chicago, Il, UsBusiness Unit CFO responsible for financial management of 7th largest Internet Retailer in the U.S. Worked closely with the executive team to develop and implement strategy. Worked with functional leaders to maximize profitability and ensure attainment of financial goals. Analyzed performance of digital marketing programs and site merchandising results. Responsible for developing business cases, to help prioritize technological investment decisions. Communicated operational results to the business unit board of directors on a monthly basis. Also served as President of the Latino Employee Resource Group (ERG), supporting DEI initiatives.
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Finance Manager - Service Contracts & Retail InstallationSears Holdings Corporation May 2006 - Mar 2008Chicago, Il, UsFinancial planning, reporting and analysis for the Service Contracts and Retail Installation businesses. Earned revenue management for billion-dollar portfolio.
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Early Career - Finance & AccountingVarious Companies Mar 1998 - May 2006Held progressive roles at Illinois Institute of Technology, CNA Financial, MetLife and ServiceMaster performing accounting, financial planning, reporting and analysis.
Oscar H. Castro Skills
Oscar H. Castro Education Details
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Dominican UniversityFinance -
Saint Xavier UniversityBusiness Administration
Frequently Asked Questions about Oscar H. Castro
What company does Oscar H. Castro work for?
Oscar H. Castro works for Ecpi University
What is Oscar H. Castro's role at the current company?
Oscar H. Castro's current role is Vice President Marketing.
What is Oscar H. Castro's email address?
Oscar H. Castro's email address is oc****@****ail.com
What is Oscar H. Castro's direct phone number?
Oscar H. Castro's direct phone number is +161427*****
What schools did Oscar H. Castro attend?
Oscar H. Castro attended Dominican University, Saint Xavier University.
What skills is Oscar H. Castro known for?
Oscar H. Castro has skills like Leadership, E Commerce, Social Media, Multi Channel Retail, Accounting, B2b, Online Marketing, Corporate Finance, Cybersecurity, Retail, User Experience, Metaverse.
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