Mukarrama Lubaba Ohee Email & Phone Number

Vienna, AT

Vienna, Austria

• Monstarlab is a Japanese digital consultancy operating in 20 countries worldwide. MLES is its finance and accounting consulting and software wing.
• Created an integrated marketing strategy spanning digital (social media, SEO, SEA, content marketing, email marketing) and offline channels (Event, PR, print) to maximize brand visibility, engage target audiences and.
• Developed and implemented public relations strategy and got the company 100+ media features by media outlets including leading dailies, digital news platforms, and national television.
• Supported the product team by developing and executing detailed GTM strategy and marketing campaigns for the upcoming SaaS product suite, ensuring successful product introduction and market penetration.
• Managed the end-to-end marketing budget, including allocation, tracking, and optimization of resources across various channels and campaigns, ensuring efficient utilization and alignment with strategic objectives.
• Directed and supervised a team of five overseeing performance, assignment of tasks, providing guidance and mentorship, and fostering collaboration to achieve objectives.

• Developed the brand from scratch, including corporate identity, brand guidelines, visual identities, and marketing policies.
• Led the design and development of company and product websites, logos, and communication materials such as press releases, brochures, social media content, and AVs in collaboration with outside agencies and in-house.
• Planned, organized, and executed 5 impactful PR and networking events, collaborating with industry leaders, prospective customers, global business representatives, and partners such as the Institute of Chartered.
• Worked closely with cross-functional teams to create digital content, including whitepapers, and blogs for websites, emails, and presentations.
• Generated 170+ qualified leads within 1 month by developing and executing B2B digital marketing campaigns on LinkedIn and Facebook including analysis and optimization of audiences, segments, and attribution.
• Developed and executed the social media strategy and organically grew followers on LinkedIn and Facebook to ~4300.

Bangladesh

• Arla is a Danish-Swedish cooperative and the 5th largest dairy company in the world. Arla Pro is the dedicated food service business of the global dairy cooperative.
• Launched the B2B brand Arla Pro in Bangladesh and crafted its product marketing, PR, and channel strategies.
• Collaborated with strategic partners such as distributors, professional chefs, culinary schools, shop owners, and brand promoters to drive sales and establish the brand as an industry leader.
• Developed channels for new growth opportunities, including a partnership with Cookups, the largest home chef network of 1,500+ microentrepreneurs.
• Created marketing materials and executed co-marketing initiatives with partners such as the International Culinary Institute driving mutual growth.
• Worked closely with HQ and other countries to optimize product portfolio, and arrange promotional programs and training sessions, leveraging cross-country team knowledge.

Bangladesh

• Loosely Coupled Technologies is a Malaysian B2B tech company that empowers businesses in emerging market businesses with AI and data analytics.
• Conducted market research to understand customer needs, competitors, industry trends, and growth opportunities, and translated insights into compelling digital content, product requirements, and new business strategies.
• Planned and executed marketing campaigns for the release of an AI-powered social listening product that analyzed news and social media to generate customer insights.
• Achieved a 60% reduction in cost per acquisition by optimizing digital marketing campaigns which included target market analysis, campaign designing, and KPI monitoring.
• Created weekly, monthly, and quarterly reports on Power BI to communicate results.
• Drove a partnership project with Bangladesh Women's Chamber of Commerce to transform 10 women-led brick-and-mortar stores into digital enterprises, ensuring their survival during the COVID-19 pandemic.

Dhaka

Dhaka

International Finance Corporation undertook a project, "Tackling Childcare: The Business Benefits and Challenges of Employer-supported Childcare in Bangladesh." As an enumerator I had to collect data on the topic from Corporate offices around Dhaka to support the research.

Dhaka

"Safe Internet for Children" was a project undertaken by UNICEF, Telenor and Grameenphone to teach 4 million children in Bangladesh how to use internet safely. The project was implemented by Champs.21.I worked as a moderator for the project.-Prepared presentations for students, teachers and parents.-Took sessions in schools around Dhaka.-Conducted the.

Cairo, Egypt

“Backpacking Egypt” was a project by AIESEC GUC that focused on SDG 8- Decent Workand Economic Growth. I worked with 21 people from 11 countries to highlight the tourism prospects in Egypt through social media while backpacking for 6 weeks. The project has helped me to become more aware, appreciative and accepting of the diversity that is around us.

Master'S Degree, Marketing

Activities and Societies: WUMA - WU Marketing Association

Bachelor Of Business Administration (B.B.A.), Business Administration

Activities and Societies: IBA Communications ClubMajor: Marketing Minor: Human Resource Management

S.S.C. & H.S.C.

Activities and Societies: Best Cadet in Stage and Cultural Performance 2015 College Cultural Prefect 2014-15 Junior House Prefect 2014