Keith Pereña Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• Emirates Loves is a group of 14 different accounts catering to the various expat communities of the United Arab Emirates. I am the scriptwriter and account manager of one of these accounts - Emirates Loves Philippines..
• I've created a man-on-the-street show called Tunay na Buhay which since inception has gained 45 million views across Facebook, Tiktok and Instagram
• I create a story from A-Z. That includes interviewing, scriptwriting, and directing shoots
• I onboard and train new scriptwriters as per best social media practices.
• Manage the account's online presence by interacting with communities online and in real lif

Dubai, United Arab Emirates

• ARN (formerly the Arabian Radio Network) is the UAE's leader in radio with over nine stations catering to the country's diverse populace. As a Digital Content Editor I was primarily in charge of creating blogs on ARN's.
• Led the growth of ARN’s new content hub; Feel Good Stories - a series of blogs.
• Led the rebranding of Tag 91.1 on Instagram, ensuring it is consistent and exemplifies Filipino culture.
• Educated radio presenters on best social media practices to create on-trend content.
• Oversaw social media of Dubai 92 and Tag 91.1, creating timely content and weekly digital plans
• Drafted video scripts and captions for network-wide posts, ensuring proper grammar and flow

Dubai, United Arab Emirates

• MPN Social was the social media agency of MPN, handling multiple accounts - primarily Meraas destinations. During my short tenure with them I handled social media for Bluewaters - a premiere waterfront destination..
• Increased followers for the Bluewaters account from 36,000 to 40,000 in 3 months.
• Created monthly content calendars for various Meraas destinations.
• Communicated with Meraas management to come up with social media strategies.
• Utilised all aspects of social media, ie: posts, Stories to boost engagement and support for retailers.
• Planned posts on social media accounts to ensure high engagement numbers.

Dubai, United Arab Emirates

• Khaleej Times is the longest running daily English newspaper in the UAE. It covers a wide variety of topics most importantly current events within the region and worldwide, the life and times of living in the UAE.
• Creating well-written and well-researched stories for our website khaleejtimes.com.
• My focus is mostly on the UAE community, events and the life and times of being an expat. I also dabble in culture and arts and a penchant for quirky finds within Dubai.
• Scouring the Internet for stories that are informative to the UAE community.
• Monitoring current events around the globe.
• Analyzing web traffic using tools such as Google Analytics.

Dubai, United Arab Emirates

• OutdoorUAE is the region's only magazine that discusses outdoor, adventure, travel and lifestyle to a high degree. Every month, we feature stories on enthusiasts and their experiences in the great outdoors in and out.
• ...To write content which is very experiential and OutdoorUAE is highly instrumental in introducing me to the great outdoors. This also includes writing press releases in order to satisfy client needs for media.
• I'm in charge of getting in touch with contributors and constantly coordinating with them.
• Proofreading up to the highest degree of English as well as fact checking on quotes, historical references and the like.
• Other duties include event reportage and interviews with local outdoor enthusiasts.
• Also works closely with the Sales and Marketing team to ensure that paid content is written and arranged according to the client's tastes and preferences.

Dubai, United Arab Emirates

Dubai, United Arab Emirates

• Article Writing – Featured section, Cover Story, Editor’s Note, Events.
• Participated in events that were to be featured in the publication.
• Copywriting for Facebook posts.

Dubai, United Arab Emirates