Sue Oh Email & Phone Number

Seattle, Wa, Us

• Spearheaded the first global Go-to-market (GTM) playbook for product monetization strategy of a leading Amazon Ads product, driving adoption of key Product optimization feature (+XX% YoY) with product, science, CX team, and lead Global SMB acquisition via scaled marketing (channel, social and regional outreach programs)• Scaled advertiser campaign optimization program by influencing science & product roadmap, developing content framework, and expanding adoption channel touchpoints via A/B testing best practices, delivering +46.2% YoY feature adoption growth• Ld WW Global SMB VOC program for the Global SMB marketing team, leading market research and developing internal AI tool to enable search capability

• Launched an e-commerce venture (sohomebody.com) specializing in contemporary Asian ceramicware to fill a gap in the US Home category market, leveraging Shopify platform, overseeing operations from sourcing in Seoul/NYC, building social media presence and branding

New York, Ny, Us

Clinique & Lab Series• Team lead of marketing managers, driving product marketing strategy, 360 marketing campaigns and global retailer partnership programs for Clinique• Developed the first-ever Clinique Omni-channel campaign for traveling consumers, delivering +30% sales post-activation • Led executive retailer presentations for joint business planning, product launch and seasonal campaigns (incl. OOH, paid media, social activations, pop-up events, CRM, and promotions worldwide)• Developed a 3-year Global Luxury Men Skincare Strategy for Lab Series delivering +7.5% growth above goal by deep diving on high-end millennial segment, luxury shopping trends, product usage insights and cultural nuances in APAC vs. global

New York, Ny, Us

Paris, Fr

CLARISONIC • Launch & expansion for Clarisonic brand launch and drove revenue through expansion in APAC • Brought $xxM incremental sales within 6-months via Sales enablement, join business planning with Retailers

Paris, Fr

Go-To-Market strategy and launch activations in Skincare & Men category in Korea

Cincinnati, Ohio, Us

Cincinnati, Ohio, Us

Analysis and implementation of new data tools in Western European HQ

Exchange Student, Economics

Ba, Economics

Education record

Economics

Bachelor'S Degree, Economics