Vanessa Oh Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

Mercedes-Benz has been recognized as the most valuable luxury automobile brand in the world for the seventh year in a row (2022). As a member of the Region Overseas Experience Center, I am proud to be a part of the social media team that is responsible for streamlining global organic social media strategy to redefine the meaning of 'luxury' across 16 markets, including Asia and Latin America.RESPONSIBILITIES: • Create tailored social media strategies for different regions and markets, considering cultural nuances and target audience behaviors. • Ensure that social media strategies are aligned with Mercedes-Benz's global mission. • Oversee social media content to ensure adherence to Mercedes-Benz’s brand guidelines and social media quality standards. • Analyze social media metrics and KPIs to evaluate the effectiveness of campaign strategies. • Keep up to date with industry trends, social media platform updates, and emerging technologies to ensure innovative strategies in upcoming campaigns.ACHIEVEMENTS: • Develop and refine social media campaign workflow to streamline collaboration across cross-functional teams (e.g. paid media/content comms) and stakeholders.• Streamline cross-functional team workflows and processes using Agile concepts on the ASANA tool for project management and stakeholder communication. • Achieve a high Q1/Q2 stakeholder satisfaction score on campaign management efforts.

Federal Territory Of Kuala Lumpur, Malaysia

SG Support is the largest fundraising specialist and donor management partner for non-profit organizations worldwide. Many non-profits faced difficulties in recruiting new donors at times when COVID-19 limits physical interactions. As part of SG Support's initiative to assist these non-profits, I co-led the digital arm of SG Support and helped lay the foundations for pioneering end-to-end digital donor acquisition activities.RESPONSIBILITIES: • Develop digital marketing strategy and implement media buy plans across multiple online platforms, focusing mainly on marketing performance for online donor acquisition. • Collaborate with the communication team to devise engaging marketing content across social media platforms, email marketing, instant messaging, and landing pages • Conduct lead generation campaigns and work with the telemarketing team to nurture leads and optimize conversions • Recruit Influencers/KOLs from talent management agencies for online fundraising campaigns. • Analyze campaign metrics and evaluate the effectiveness of the entire end-to-end digital campaign. ACHIEVEMENTS: • Developed a robust digital acquisition campaign framework that generate leads and drive conversions at low CPL/CPA with measurable ROIs. • Established benchmark for online donor acquisition campaigns across Malaysia, Singapore, and South Korea. • Leverage on Native ads platform to achieve the lowest conversion cost for a non-profit based in South Korea.

Kuala Lumpur, Malaysia

The Studio AG, previously owned by CtrlShift is a programmatic advertising and marketing solutions company that serves clients across Malaysia, Singapore, Thailand, and the Philippines. My core role involves strategic media buying through demand-side platforms (DSP) to efficiently target campaign audiences in real time. Sadly, the Studio AG ceased operation in 2020. RESPONSIBILITIES • Work collaboratively with Media Planners and Business Development in developing media plans after evaluating clients' advertising objectives and goals • Setup, build and traffic campaigns in Ad Server and DSPs • Implement digital media buys (CPM, CPC or CPA campaigns) via Real-time bidding (RTB) and manage SEM campaign strategy either via programmatic or non-programmatic buy across online advertising channels including Display, Social, Video and Mobile• Actively manage campaigns by optimizing bidding, pacing & performance to ensure delivery of specified business key performance indicators (KPI) • Consultative engagement with stakeholders and clients on the performance of campaigns, including weekly insights, post-mortem analysis, and recommendations for future opportunitiesACHIEVEMENTS• Delivered a highly successful lead generation campaign for my client-turned-employer, exceeding client expectations delivering high-volume leads in the lowest CPL and driving tangible results.• Devised comprehensive digital marketing strategies for newly launched fin-tech products, going beyond client's expectations to achieve impactful results in generating quality leads. • Successfully onboarded and took charge of ad operations for Spotify within 1 month, providing timely support in ad trafficking and weekly ad performance for clients across Malaysia, Singapore, Thailand and the Philippines.

Selangor, Malaysia

As part of the inaugural team at Media Prima Digital (now REV Media Group), I played a pivotal role in championing the integration of Audience+, an advanced audience-targeting advertising product across all Media Prima-owned channels and sites (commonly referred to as personalization). My primary objective is to facilitate the delivery of personalized ads, ensuring a targeted and impactful interaction with the desired audiences.RESPONSIBILITIES • Assisted internal and cross-platform sales teams (e.g. integrated media) to integrate Media Prima Digital's advertising solution, into client’s advertising media plans. • Identified client needs and campaign criteria, provided recommendations, and communicated audience targeting opportunities and strategies that will deliver the campaign outcomes. • Managed audience data rate cards and grew advertising revenue.• Work closely with data science team to ensure adequate access to the types of audiences our clients want to communicate with• Develop post-campaign reports with Ad Ops team, review campaign performance with stakeholders/clients and plan for future campaigns.ACHIEVEMENTS • Piloted the first lead generation campaign for a banking client across all Media Prima's platforms. • Initiated and executed optimizations with Ad Ops team to enhance campaign reach and engagement.

Penang, Malaysia

Ever wondered about the time when every company was all about rushing in and mastering the Google Search Engine and using Facebook to boost their brand and sales? Well, I was there back in those years in 2016 —a ‘passionate’ digital marketing specialist in Exabytes who had great opportunities to team up with Google and former Meta, helping my SME clients with their online advertising needs. RESPONSIBILITIES:• Developed, implemented and managed digital marketing campaigns that promote a company and its products and/or services online. • Managed SME clients' accounts in various industries - Manufacturing, property, beauty, fashion, FMGC etc. • Developed content for clients' Facebook page, curated a monthly social calendar, and coordinated the postings using social media management tools.• Responsible for assets' creation and established a working landing page framework which maximizes conversions. • Consultative engagement with clients on campaign optimizations, weekly reporting and post-campaign key learnings and recommendations.

Penang, Malaysia

I had been acting as a gatekeeper and trade advisor for the movements of Intel’s import and export of goods and products across borders. RESPONSIBILITIES • Liaise and align with Global stakeholders and operation team to ensure mutual understanding of the process.• Classify and assign the Export Control Classification Numbers (ECCN) and Harmonized Tariff Schedule (HTS) for Intel's cross-border shipment. • Attend to critical escalations and communicate timely solutions to stakeholders. • Proactively identify roadblocks and implement improved/automated processes to improve system.• Apply statistical analysis to evaluate process performance. • Study and document business processes by constructing comprehensive data and process models.• Train teammates and stakeholders on business processes together with local & international export regulations Field of expertise: • SAP GTS & ECC • Export Control Classification Number (ECCN)• Harmonized Tariff Schedule (HTS) Classification• Malaysia Strategic Trade Act (STA) • Controlled Technology Access & Transfer • Business Process Mapping • Data Analysis & Presentation

Penang, Malaysia

I have been providing supports to aid legal clearance of Intel’s exports via detailed export classifications of moving goods/parts/intellectual properties and facilitate the logistic operations across borders to respective Intel’s sites globally. Areas of Responsibility• Provide first level operational and administrative support to more than 8 Intel sites in Asia region • Facilitate and govern exporting activities in accordance with US & International Export Regulations • Maintain channels of organizational communication and act as the point of contact between stakeholders • Retrieve reports, compile statistical data, monitor trend (KPI) and execute risk assessment for all export activities.

Penang, Malaysia

Represented ONE of the established household appliances’ manufacturers, Panasonic's digital camera line known as LUMIX, I have been consistently achieving weekly sale targets as well as exhibitions sale targets. Areas of Responsibility• Deliver excellent customer service and assist customers in purchases that best suit their needs and budget. • Maintain knowledge of diverse products including competitors’ products and promotional analysis. • Provide retail support and foster great relationships with store partners/resellers in Northern Malaysia. • In-charged of in-house and booth display merchandising, optimized for visual appealing

Bachelor’S Degree, Marketing And Management, 4.0/4.0

Activities and Societies: • Secretary of INTI Badminton Club 2012 & 2013 • Organizing Committee INTI Badminton Masters Tournament Year.

Associate’S Degree, Business Administration And Management, General, 82.38

Activities and Societies: • Head of Creative Digital Design and Marketing/Publicity division for Prom Night • Head of Creative Digital.