Sage Group Plc is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. A FTSE 100 business with 11k employees, servicing small and medium businesses globally (0-500 FTE). Leading the transformation of global marketing to become a brand led, customer-centric and data-driven function. Building the central Integrated Campaigns team, Content Engine and Social teams. Having fun making creative global campaigns and… Show more Sage Group Plc is the market leader for integrated accounting, payroll, and payment systems, supporting the ambition of the world’s entrepreneurs. A FTSE 100 business with 11k employees, servicing small and medium businesses globally (0-500 FTE). Leading the transformation of global marketing to become a brand led, customer-centric and data-driven function. Building the central Integrated Campaigns team, Content Engine and Social teams. Having fun making creative global campaigns and content, that drive business and brand performance. Show less

ITV Plc is the UK’s biggest terrestrial commercial TV broadcaster. Spearheaded by CEO Dame Carolyn McCall, they aim to grow their D2C revenue by £100M by end of 2021. I was hired as a consultant to help develop the “media and entertainment business of tomorrow”. Working with a cross-functional team of ITV departments, as well as external agencies and tech companies, I developed a D2C business plan and strategy, designed to unlock new growth within sports rights and broadcast.

The Ambassador Theatre Group (ATG) is the world’s largest theatre company, operating over 50 venues, an award-winning producer and the UK’s largest theatre ticketing business. Private equity owned, ATG creates memory defining experiences for millions of customers.Member of ATG’s Operating Board and reporting to the private equity Board; co-creating business strategy with specific responsibility for setting & delivering the Marketing & Customer strategy to drive growth for the ATG Group… Show more The Ambassador Theatre Group (ATG) is the world’s largest theatre company, operating over 50 venues, an award-winning producer and the UK’s largest theatre ticketing business. Private equity owned, ATG creates memory defining experiences for millions of customers.Member of ATG’s Operating Board and reporting to the private equity Board; co-creating business strategy with specific responsibility for setting & delivering the Marketing & Customer strategy to drive growth for the ATG Group across all markets (corporate, venue, show & memberships). Show less

AMV is the UK’s biggest and most awarded advertising agency for both creativity & effectiveness and is a lead office for the BBDO network. BBDO has been ranked the most creative & effective agency network in the world (Gunn Report/ Effie respectively) and voted no.1 Agency Network of the decade.Agency leader on brands with a particularly high creative focus, fostering strong collaboration amongst multi-disciplined teams across geographies and organisations. Part of the senior management… Show more AMV is the UK’s biggest and most awarded advertising agency for both creativity & effectiveness and is a lead office for the BBDO network. BBDO has been ranked the most creative & effective agency network in the world (Gunn Report/ Effie respectively) and voted no.1 Agency Network of the decade.Agency leader on brands with a particularly high creative focus, fostering strong collaboration amongst multi-disciplined teams across geographies and organisations. Part of the senior management team with responsibility for driving growth for AMV through development and integration of new agency disciplines. Show less

New BusinessMagners Cider UK

• Stella Artois: UK/ Global (Cannes, One Show, Effie, APG)• Innocent Smoothies: UK• Unilever brands: UK/ Europe/ Global (Cannes, One Show, Effie, IPA)