As a founding partner of Well Told - a storytelling aigency, Øivind combines creative storytelling with artificial intelligence to help brands communicate more effectively.With a background in art direction and concept development since 2000, he discovered the potential of AI in 2022 and has since become a leading voice in AI-powered marketing in Norway. He's a guest lecturer at BI's International Master Class on generative AI and regularly speaks about AI applications in marketing for companies like Storebrand, OBOS, and XXL. His book "KI på Kontoret" (AI at the Office) is forthcoming from Bonnier Publishing.At Well Told, Øivind has developed a unique approach to AI integration by creating specialized digital colleagues: IRIS handles creative project management, Sebastian Strat provides strategic analysis, Peter Lanner manages creative planning, Vera Visio designs visual elements, and Mia Media guides media strategy.His focus is on bridging the gap between human creativity and AI capabilities, helping businesses tell their stories in ways that resonate with both their audience and their bottom line.