As a Social Media Strategist, I help small businesses in the tourism industry reach their target audiences and convert them into loyal customers through engaging and informative digital media content. With over 16 years of experience as an Interactive Media Developer at The University of Trinidad and Tobago, I have developed a keen eye for visual storytelling and a passion for promoting local culture and attractions.In my current role, I lead digital media projects for educational institutes, sports organizations, and tourism organizations, implementing social media strategies, managing online platforms, creating original content, and measuring the impact of the campaigns. I also leverage my skills in sound design, sound engineering, live streaming, photography, and video editing to produce high-quality and captivating media products. In addition, I teach online drum lessons to beginners as a Drumeo certified instructor, sharing my love for music and drums with students of all ages.