• Planned and executed digital strategies across Facebook, Instagram, and Google/Bing that doubled monthly order volume and set new company records for order growth and efficiency.• Organized and streamlined a flexible asset request process between marketing and creative departments to ensure assets, and changes to assets, could be requested and delivered in a timely and effective manner.• Hosted presentations educating new and existing employees on basic campaign infrastructure… Show more • Planned and executed digital strategies across Facebook, Instagram, and Google/Bing that doubled monthly order volume and set new company records for order growth and efficiency.• Organized and streamlined a flexible asset request process between marketing and creative departments to ensure assets, and changes to assets, could be requested and delivered in a timely and effective manner.• Hosted presentations educating new and existing employees on basic campaign infrastructure, campaign management, and reporting to assist in the understanding of our marketing strategies.• Negotiated, evaluated, and renewed 3rd party tools and display opportunities that helped double order volume. Show less

• Managed account management teams to drive qualified traffic and help clients achieve over $11M in quarterly revenue while maintaining an overall 1400% ROI.• Created and executed strategic short and long term plans across search, display/remarketing, and shopping campaigns on Google, Bing, and Yahoo which increase campaign conversions by 30%.• Developed and tested keyword and landing page experiments using Kenshoo/Marin to strategically explore growth and/or efficiency potentials… Show more • Managed account management teams to drive qualified traffic and help clients achieve over $11M in quarterly revenue while maintaining an overall 1400% ROI.• Created and executed strategic short and long term plans across search, display/remarketing, and shopping campaigns on Google, Bing, and Yahoo which increase campaign conversions by 30%.• Developed and tested keyword and landing page experiments using Kenshoo/Marin to strategically explore growth and/or efficiency potentials including lowering average CPC, improving ROI, and increasing revenue and sales. • Lead weekly, monthly, and quarterly meetings with clients to analyze campaign performance and formulate online marketing strategies to maximize performance across all online marketing efforts.• Built an automated, companywide reporting system responsible for 100% of the company’s client reports and trained a reporting team to oversee the continued management of the system. Show less

OJ instructed students on Search Engine Marketing (SEM), today’s leading Internet advertising strategy. In his course, students were introduced to the following concepts and tools:• Introduced marketing concepts including SEM and SEO and taught student how to optimize site content, how to select a search marketing agency, and how to develop an overall strategy.• Instructed students on how to develop a successful search program, to integrate search with other aspects of marketing, to… Show more OJ instructed students on Search Engine Marketing (SEM), today’s leading Internet advertising strategy. In his course, students were introduced to the following concepts and tools:• Introduced marketing concepts including SEM and SEO and taught student how to optimize site content, how to select a search marketing agency, and how to develop an overall strategy.• Instructed students on how to develop a successful search program, to integrate search with other aspects of marketing, to move customers closer to sales, to generate awareness, and to drive conversions.• Oversaw hands-on training with Google Adwords and Google AdWords Editor and assisted students on becoming a Google Adwords Qualified Individual. Show less

- Leveraged data analytics and developed database reports to streamline the recognition, capitalization, and depreciation of over $3 billion in fixed assets.- Utilized acute problem solving and data analysis skills to create and test risk mitigating controls and develop database reporting processes.- Managed consultant teams to support the development of team members, review client deliverables, and ensure the completion of tasks.