Leading the team working on Special Projects at FarmLab, including the Soil Carbon Innovation Challenge

Member of the Australian Farm Institute’s Research Fellows Network (RFN) which helps to inform and ground AFI’s research portfolio, and provide feedback on priorities and directions for AFI’s work

The Madgett's Block is our family farm in McLaren Vale, Cab Sav and Shiraz on the vineyard side, and also became the first agave growers in South Australia planting blocks of Tequilana and Americanawww.facebook.com/TheMadgettsBlock

I organise the Adelaide Ag Tech Meetup Group This group brings together developers, farmers, and other stakeholders in the Ag industry - to collaboratively look at opportunities and solutions for technology to help make agriculture more productive, profitable and sustainable.http://www.meetup.com/Adelaide-AgTech-Meetup/

Establishing Perennial in the Australian carbon market, through anchor partnerships with Meat & Livestock Australia, and AgriFutures

The Digital Technology Taskforce is working to find ways to ensure all Australians can benefit from digital technology https://www.pmc.gov.au/domestic-policy/digital-technology-taskforce

Platfarm is designed to make it easy and cost effective for farmers to carry out work on their land with more precision – helping to maximise yields whilst optimising the use of inputs from both a commercial and environmental sustainability perspective.

The AgriFutures™ Ignite Advisory Panel is an opportunity offered to the AgriFutures™ Ignite Network. Panel members will advise on all aspects of the Agrifutures Australia Strategic R&D Plan 2017 – 2022 and the positioning of the organisation, arenas and priorities.The Panel is an exciting opportunity for passionate rural leaders, innovators and entrepreneurs – present and future – to draw on their experience and networks to provide meaningful and relevant advice to AgriFutures Australia.

The Tectonic platform enables mass-response second screen interactivity, and is trusted by the UK's biggest broadcasters and production companies to power viewer participation with their flagship TV shows and events (X Factor / Big Brother / BBC Sport / Britain’s Got Talent / The Voice)My role is to lead the development of Tectonic in Australia and the APAC region – working with production companies and broadcasters to help to create compelling viewer participation and ground breaking new interactive entertainment formats along the way…

Leading brand integrations with the Chef Exchange multi-platform format in China http://chef-brothers.com/Broadcast nationally across China on CCTV9 (bi-lingual channel), and QTV in the Shandong Province, Chef Exchange has been designed as a promotional vehicle to showcase Australian premium food and wine to the Chinese market

The HOP the WALL marketplace integrates with China’s largest social network WeChat, to make it as frictionless as possible for Australian producers to start selling and shipping products to Chinese consumers.

Co-Founded We R Interactive - a pioneering social entertainment company which fuses premium-quality film production and interactive storytelling underpinned by gaming mechanics to create unique, shareable experiences that bring millions of people around the globe closer to their passions.Developed the concept for We R Interactive’s award winning first release I AM PLAYR which has let over 16 million users 'playing the life of a footballer' to date.Leading the integration of brands into the game - including Nike, Gillette, Alfa Romeo, Betfred and Red Bull.

Worked with the IT Dept to develop and communicate their digital strategy to make Burberry the World’s number one digitally enabled luxury goods brand Core role:- To develop a digital strategy for the IT Dept (broken down into Business-2-Consumer / Business-2-Employee, and Business-2-Business strategy) which aligned with the vision of the CEO / Creative Director, and that can be clearly communicated to the rest of the organisationKey achievements:- Presented and secured buy-in from the IT Executive team for the high level B2C/B2E/B2B strategy- Secured business case buy-in for the creation of a mobile web optimized version of the Burberry e-commerce store, and led the initial user flow / interface development process

Creative and commercial role within ITV, focused on developing and delivering the broadcasters interactive strategy.Core role:- To develop innovative new concepts for viewer interactivity- Liaise and manage all internal and external stakeholders (Production Company, Technical Suppliers, Compliance, Operations, Business Affairs) to take new concepts from initial conception through to on-screen deliveryKey achievements:- Conceived and delivered ITV Sports most innovative and commercially successful interactive format to date ‘The Golden Ticket’, coordinating FIFA, UEFA and The FA rights holders into a single cross-football campaign.- Launched a participation media campaign within the comedy/entertainment show ‘Benidorm’ which was a first for ITV within this type of programming - commercially delivering a 150% increase on target.

Conceived and delivered a ground breaking online project that allowed the Bebo community to co-create a digital time capsule that was sent into space.Core role:- Securing funding from RDF Media, a distribution deal with Bebo, and partnership with the National Space Agency of the Ukraine to broadcast the content- Wrote the initial technical specification and managed the external development team through the lifespan of the project- Managed the editorial / community management / PR team and account managed the relationship with BeboKey achievements:- Delivered Bebo’s most successful ever user generated campaign (600K unique visitors and over 10 million video plays across the social network) - Won the 2008 PRCA Award for the Best Technology Campaign- Successful brand integration with Disneyland Paris and Pixar (WALL-E)- Generated over £1million of external media exposure for Bebo through 180+ pieces of PR

Co-founded and helped to lead Siren from being a bedroom start-up through to becoming the UKs leading Participation TV agency – growing to a team of 12 with an annual turnover of £3million.Core role:- As Client Services Director I was the lead interface into our broadcast partners, which included ITV, Channel 4, Five, Emap TV, MTV, Flextech, Setanta, and Sky- Member of the senior management team deciding on the strategic direction and resource allocation of the business- Managed the team of 5 account managers and 2 customer service executives- Worked with ITVs production partners to develop and integrate telephony mechanics into their formats (ITV Productions, All3Media, RDF, Endemol, Fremantle)- Managed the delivery of ITVs telephony service providers for 3 yearsKey Achievements:- Successfully implementing over 100 Participation TV campaigns, with revenues in excess of £100million - Obtained the buy-in, and subsequently project managing the successful roll-out of the VISTA voting aggregation tool across ITV – used on formats such as I’m A Celebrity, Hells Kitchen and Dancing On Ice - Launched ITVs first integration with a social network (Myspace with Comedy Cuts on ITV2) - Launched ITVs first official Pod Cast with i-tunes (Tour de France 2006)- Lobbied for, and subsequently implemented a dedicated customer services team for ITV Consumer- Launching the UKs first SMS:TV game ‘Pick A Pair’ on Big Brother 3, and the most successful ever application ‘MatchMaker’ on TMF- Launched the UKs first mobile video service integrated into a TV format (Big Brother 3 with Real Neworks)