Fernando Massayoshi Oka Email & Phone Number

State Of São Paulo, Brazil

Guarulhos, Sp, Br

_ Responsável por liderar mais de 25 pessoas divididas entre as áreas de Marketing (Trade Marketing, Conteúdo, Mídias Sociais, RP e Institucional), Suporte ao Cliente (B2B e B2C), Digital (ecommerce e Omnichannel), Performance (Mídia Tradicional, DOOH, SEO e SEM), Dados (estrutura e análise de dados) e Comercial (Go To Market e Planejamento Estratégico);_ Construir previsões e projeções que se relacionam com os resultados esperados em campanhas de marketing, tráfego e aquisição de usuários, e outras áreas de marketing que requerem análise financeira robusta e rígida; _ Planejamento de Mídia; _ Garantir as estratégias 360 de acordo com as necessidades do negócio e do cliente; _ Liderar a transformação digital através da implementação do Revendedor Digital, dropshipping, ações omnichannel (omnicanais). Esta iniciativa não só fortaleceu nossas estratégias de CRM, mas também estabeleceu uma presença omnichannel eficaz, proporcionando uma experiência de cliente consistente e integrada em todos os canais de venda.

Cdmx, Mx

About Justo INC: 100mm USD Series A (2021) and 152mm USD Series B (2022)https://www.crunchbase.com/organization/j%C3%BCsto/company_financialsLeading the teams of Acquisition, CRM, CX, Brand and Content in Brazil.#Business Development_ Responsible for leading the Growth´s strategy for Brazilian Market;#Planning_ New business plan (as new market), 2022 and 2023;_ Build forecasts and projections that relate to the expected results on marketing campaigns, traffic and user acquisition, and other areas of marketing that require robust and rigid financial analysis;_ Media Planning;_ Ensure the 360 strategies according to business and customer needs;#People_ Provide thought leadership, strategic insight, and clear communication to the team;_ Help the team to get the KRs overall direct leaders and their team members;_ Ensure the team´s growth with the best quality possible;#Acquisition_ Work with the Business Analytics and Market Insights teams extrapolating insights and turning those insights into an actionable strategy that both the Brand and Growth Marketing teams can leverage to create marketing initiatives around._ Ensure that the planned indicators are met during the period;_ Create a good relationship with media channels such as Google, Tik Tok, and Meta to help us to get the best results with the best practices.

São Paulo, Sp, Br

Classes in Digital Marketing, Data Analytics, and eCommerce.Topics:- Digital Marketing: Google Analytics, Google Ads, and Facebook Ads.- Advanced Digital Marketing: Google Analytics, Data Studio, Social Media, Planning, Conversion Rate Optimization, Marketplaces, and Ecommerce- Ecommerce: Platforms, Marketplace, and Ecommerce Management- Data Analytics: Web Analytics, Data Studio, and TagManager

São Paulo, São Paulo, Br

Competitive Intelligence Professional Certification Course Instructor - ToolsContent: We will discuss B2B and Services strategies, talk about the role of SaaS in today's Marketing, Trade Marketing and channel management. The student will learn about the details of the Marketing Plan, and how to make your sales and marketing predictions, and thus manage your budget correctly.Course completed with Professor Nadja Pereira.https://gestao.galiciaeducacao.com.br/produto/certificacao-profissional-em-inteligencia-competitiva/

São Paulo, Sp, Br

Responsible for the areas related to marketing and omnichannel in a strategic and operational way together with an excellent team ;)• Trade Marketing• E-commerce• CRM• Content• PR• Social Media• Support franchisees and own stores• CX - Customer Experience

São Paulo, Br

7ways is a digital marketing agency and since 2008 works with several clients and partners to bring customized solutions that meet the needs of each project.Some projects over the years:#Pernambucanas.com.brCreation of performance ads, hotsites, internal ads and digital marketing campaigns.#Carrefour.com.brImplementation of ecommerce (Accurate), creation of performance pieces, hotsites, internal pieces and digital marketing campaigns.#Livraria CulturaEcommerce implementation (Oracle Commerce Cloud), creation of performance pieces, hotsites, internal pieces and digital marketing campaigns.#SodexoSodexo Club platform creation (development), digital marketing management and B.I. consulting for over 6 years.#Cobasi.com.brImplementation of the second version of ecommerce on the VTEX platform and digital marketing management (performance and creation) for over 4 years.#Riachuello (since 2017)Supporting the creative team and front end with deployment of hotsites and special projects using Magento platform.#GrandVision (since 2019)Digital Marketing management (branding and performance), implementation and on-going of e-commerce using the VTEX platform.

São Paulo

Responsible for: _ Develop audience-building plans;_ Develop and execute SEM strategies, SEO, Social, and CRM campaigns;_ Build with the marketing area the ONLINE media plans to leverage the investment, offering cohesive communication to our consumers (On & Off);_ Measure and analyze all digital actions in order to generate qualified leads to convert into sales and strengthen the brand;_ Implement, improve and manage Digital KPIs;_ Interface with Agency and LINX (Ecommerce platform supplier)_ Monitor, measure and analyze performance in Google Analytics and CRM.

São Paulo, Br

Social Media class with a focus on performance for the gastronomic sector such as restaurants, bars, deliverys, etc. EGG is a school specialized in the gastronomic sector with a specialized teaching staff such as chefs and managers of large chains.

São Paulo, São Paulo, Br

Professor of ROI and Performance Metrics Course for marketing analysts and managers.The knowledge and planning of online marketing actions is indispensable for everyone working in this area. The course will cover several subjects from defining the target audience to planning using a spreadsheet to measure tangible results.The course objectives are- Segment the target audience- Understand the most used metrics in the daily routine of the marketing professional;- Define the objectives and indicators of the campaigns- Plan and measure the return on marketing actions

São Paulo, Sp, Br

Aulas para as turmas de Gerente de Ecommerce e Gestão de Marketing Digital.

João Pessoa, Paraíba, Br

Sao Paulo, Br

Working with Nokia, Ford and Land Rover.

At Lagonda, I had a chance to work with huge clients such as British Petroleum, GALP, ANATEL (Angola), Bentley and many kind of magazines.

Worked with many agency´s clients such as Boat Show Rooms Of London, Hamton Investment Funds, Hamble Marina, Harleyford Marine and World of Golf. The job was a great experience and my first opportunitty as a foreigner web developer in UK.

London, Gb

São Paulo, Sp, Br

Bachelor Of Advertising

High School/Secondary Diplomas And Certificates