Fernando Massayoshi Oka

Fernando Massayoshi Oka Email and Phone Number

Chief Revenue Officer (CRO) @ Score Media
State of São Paulo, Brazil
Fernando Massayoshi Oka's Location
São Paulo, São Paulo, Brazil, Brazil
Fernando Massayoshi Oka's Contact Details

Fernando Massayoshi Oka work email

Fernando Massayoshi Oka personal email

Fernando Massayoshi Oka phone numbers

About Fernando Massayoshi Oka

Since 2002 in the market, I have worked in several companies in Brazil, United Kingdom and Portugal.With extensive experience in online retail, with stints in Brazil in companies like Grupo Pão de Açúcar, Pernambucanas, Wunderman and Claudino Group (Armazém Paraíba), I apply all my knowledge in small and medium retailers providing consulting in online marketing and managing marketing actions in the day-to-day of the agency's customers.Between 2008 to 2021, I was the owner of the digital marketing agency 7ways, where I implemented more than 20 virtual stores using several platforms such as VTEX, Rakuten, BizCommerce and Oracle Commerce.I am in charge of the Marketing, Digital and Client Support at Europa Purificadores since 2023. I have been a teacher since 2010 in schools specialized in digital marketing and e-commerce, besides giving private in-company classes for companies and lectures at industry events.Besides that, I don't refuse a cup of coffee, a long ride and I love to share knowledge. ;)

Fernando Massayoshi Oka's Current Company Details
Score Media

Score Media

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Chief Revenue Officer (CRO)
State of São Paulo, Brazil
Employees:
54
Fernando Massayoshi Oka Work Experience Details
  • Score Media
    Chief Revenue Officer (Cro)
    Score Media
    State Of São Paulo, Brazil
  • Purificadores Europa
    Director Of Growth
    Purificadores Europa Mar 2023 - Present
    Guarulhos, Sp, Br
    _ Responsável por liderar mais de 25 pessoas divididas entre as áreas de Marketing (Trade Marketing, Conteúdo, Mídias Sociais, RP e Institucional), Suporte ao Cliente (B2B e B2C), Digital (ecommerce e Omnichannel), Performance (Mídia Tradicional, DOOH, SEO e SEM), Dados (estrutura e análise de dados) e Comercial (Go To Market e Planejamento Estratégico);_ Construir previsões e projeções que se relacionam com os resultados esperados em campanhas de marketing, tráfego e aquisição de usuários, e outras áreas de marketing que requerem análise financeira robusta e rígida; _ Planejamento de Mídia; _ Garantir as estratégias 360 de acordo com as necessidades do negócio e do cliente; _ Liderar a transformação digital através da implementação do Revendedor Digital, dropshipping, ações omnichannel (omnicanais). Esta iniciativa não só fortaleceu nossas estratégias de CRM, mas também estabeleceu uma presença omnichannel eficaz, proporcionando uma experiência de cliente consistente e integrada em todos os canais de venda.
  • Jüsto
    Head Of Growth (Director)
    Jüsto Jul 2021 - Mar 2023
    Cdmx, Mx
    About Justo INC: 100mm USD Series A (2021) and 152mm USD Series B (2022)https://www.crunchbase.com/organization/j%C3%BCsto/company_financialsLeading the teams of Acquisition, CRM, CX, Brand and Content in Brazil.#Business Development_ Responsible for leading the Growth´s strategy for Brazilian Market;#Planning_ New business plan (as new market), 2022 and 2023;_ Build forecasts and projections that relate to the expected results on marketing campaigns, traffic and user acquisition, and other areas of marketing that require robust and rigid financial analysis;_ Media Planning;_ Ensure the 360 strategies according to business and customer needs;#People_ Provide thought leadership, strategic insight, and clear communication to the team;_ Help the team to get the KRs overall direct leaders and their team members;_ Ensure the team´s growth with the best quality possible;#Acquisition_ Work with the Business Analytics and Market Insights teams extrapolating insights and turning those insights into an actionable strategy that both the Brand and Growth Marketing teams can leverage to create marketing initiatives around._ Ensure that the planned indicators are met during the period;_ Create a good relationship with media channels such as Google, Tik Tok, and Meta to help us to get the best results with the best practices.
  • Digital House Brasil
    Digital Marketing Professor
    Digital House Brasil Jun 2018 - Jul 2022
    São Paulo, Sp, Br
    Classes in Digital Marketing, Data Analytics, and eCommerce.Topics:- Digital Marketing: Google Analytics, Google Ads, and Facebook Ads.- Advanced Digital Marketing: Google Analytics, Data Studio, Social Media, Planning, Conversion Rate Optimization, Marketplaces, and Ecommerce- Ecommerce: Platforms, Marketplace, and Ecommerce Management- Data Analytics: Web Analytics, Data Studio, and TagManager
  • Galícia Educação
    Professor - Certificação Profissional Em Inteligência Competitiva – Ferramental
    Galícia Educação Jan 2022 - Mar 2022
    São Paulo, São Paulo, Br
    Competitive Intelligence Professional Certification Course Instructor - ToolsContent: We will discuss B2B and Services strategies, talk about the role of SaaS in today's Marketing, Trade Marketing and channel management. The student will learn about the details of the Marketing Plan, and how to make your sales and marketing predictions, and thus manage your budget correctly.Course completed with Professor Nadja Pereira.https://gestao.galiciaeducacao.com.br/produto/certificacao-profissional-em-inteligencia-competitiva/
  • Grandvision By Fototica
    Head Of Marketing And Cx&D
    Grandvision By Fototica Mar 2021 - Jul 2021
    São Paulo, Sp, Br
    Responsible for the areas related to marketing and omnichannel in a strategic and operational way together with an excellent team ;)• Trade Marketing• E-commerce• CRM• Content• PR• Social Media• Support franchisees and own stores• CX - Customer Experience
  • 7Ways - Marketing Digital
    Marketing Director/ Owner
    7Ways - Marketing Digital Mar 2008 - Jul 2021
    São Paulo, Br
    7ways is a digital marketing agency and since 2008 works with several clients and partners to bring customized solutions that meet the needs of each project.Some projects over the years:#Pernambucanas.com.brCreation of performance ads, hotsites, internal ads and digital marketing campaigns.#Carrefour.com.brImplementation of ecommerce (Accurate), creation of performance pieces, hotsites, internal pieces and digital marketing campaigns.#Livraria CulturaEcommerce implementation (Oracle Commerce Cloud), creation of performance pieces, hotsites, internal pieces and digital marketing campaigns.#SodexoSodexo Club platform creation (development), digital marketing management and B.I. consulting for over 6 years.#Cobasi.com.brImplementation of the second version of ecommerce on the VTEX platform and digital marketing management (performance and creation) for over 4 years.#Riachuello (since 2017)Supporting the creative team and front end with deployment of hotsites and special projects using Magento platform.#GrandVision (since 2019)Digital Marketing management (branding and performance), implementation and on-going of e-commerce using the VTEX platform.
  • Tip Top Brasil
    Ecommerce And Omnichannel Manager
    Tip Top Brasil Oct 2020 - Mar 2021
    São Paulo
    Responsible for: _ Develop audience-building plans;_ Develop and execute SEM strategies, SEO, Social, and CRM campaigns;_ Build with the marketing area the ONLINE media plans to leverage the investment, offering cohesive communication to our consumers (On & Off);_ Measure and analyze all digital actions in order to generate qualified leads to convert into sales and strengthen the brand;_ Implement, improve and manage Digital KPIs;_ Interface with Agency and LINX (Ecommerce platform supplier)_ Monitor, measure and analyze performance in Google Analytics and CRM.
  • Escola De Gestão Em Negócios Da Gastronomia
    Social Media Professor
    Escola De Gestão Em Negócios Da Gastronomia Nov 2019 - May 2020
    São Paulo, Br
    Social Media class with a focus on performance for the gastronomic sector such as restaurants, bars, deliverys, etc. EGG is a school specialized in the gastronomic sector with a specialized teaching staff such as chefs and managers of large chains.
  • Comschool International
    Professor De Métricas De Performance E Planejamento Digital
    Comschool International Dec 2015 - Jan 2019
    São Paulo, São Paulo, Br
    Professor of ROI and Performance Metrics Course for marketing analysts and managers.The knowledge and planning of online marketing actions is indispensable for everyone working in this area. The course will cover several subjects from defining the target audience to planning using a spreadsheet to measure tangible results.The course objectives are- Segment the target audience- Understand the most used metrics in the daily routine of the marketing professional;- Define the objectives and indicators of the campaigns- Plan and measure the return on marketing actions
  • Internet Innovation
    Professor De Planejamento De Mídia E Métricas
    Internet Innovation Mar 2011 - Dec 2015
    São Paulo, Sp, Br
    Aulas para as turmas de Gerente de Ecommerce e Gestão de Marketing Digital.
  • Armazém Pb
    Marketing Manager
    Armazém Pb Jan 2008 - Mar 2008
    João Pessoa, Paraíba, Br
  • Pernambucanas
    Coordenador De Marketing - E-Commerce
    Pernambucanas Dec 2005 - Dec 2007
    Sao Paulo, Br
  • Wunderman
    Diretor De Arte - Web
    Wunderman Jun 2005 - Oct 2005
    Working with Nokia, Ford and Land Rover.
  • Lagonda Ltd - Lisbon
    Art Director
    Lagonda Ltd - Lisbon Mar 2005 - Jul 2005
    At Lagonda, I had a chance to work with huge clients such as British Petroleum, GALP, ANATEL (Angola), Bentley and many kind of magazines.
  • Polemark Limited
    Web Developer
    Polemark Limited Sep 2004 - May 2005
    Worked with many agency´s clients such as Boat Show Rooms Of London, Hamton Investment Funds, Hamble Marina, Harleyford Marine and World of Golf. The job was a great experience and my first opportunitty as a foreigner web developer in UK.
  • Small World Financial Services
    Art Director
    Small World Financial Services 2004 - 2005
    London, Gb
  • Grupo Pão De Açúcar
    Marketing Intern
    Grupo Pão De Açúcar Nov 2002 - Jun 2004
    São Paulo, Sp, Br
  • Branding - Ag. Publicidade
    Intern
    Branding - Ag. Publicidade Mar 2002 - Nov 2002

Fernando Massayoshi Oka Skills

E Commerce Digital Marketing Marketing Online Advertising Online Marketing Web Analytics Email Marketing Digital Strategy Seo Sem Management Google Adwords Google Analytics Social Media Marketing Marketing Management Business Strategy Marketing Strategy Social Media Strategic Planning

Fernando Massayoshi Oka Education Details

  • Faap - Fundação Armando Alvares Penteado
    Faap - Fundação Armando Alvares Penteado
    Bachelor Of Advertising
  • Colégio Marista Arquidiocesano
    Colégio Marista Arquidiocesano
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Fernando Massayoshi Oka

What company does Fernando Massayoshi Oka work for?

Fernando Massayoshi Oka works for Score Media

What is Fernando Massayoshi Oka's role at the current company?

Fernando Massayoshi Oka's current role is Chief Revenue Officer (CRO).

What is Fernando Massayoshi Oka's email address?

Fernando Massayoshi Oka's email address is fe****@****.com.br

What is Fernando Massayoshi Oka's direct phone number?

Fernando Massayoshi Oka's direct phone number is (011) 3807*****

What schools did Fernando Massayoshi Oka attend?

Fernando Massayoshi Oka attended Faap - Fundação Armando Alvares Penteado, Colégio Marista Arquidiocesano.

What skills is Fernando Massayoshi Oka known for?

Fernando Massayoshi Oka has skills like E Commerce, Digital Marketing, Marketing, Online Advertising, Online Marketing, Web Analytics, Email Marketing, Digital Strategy, Seo, Sem, Management, Google Adwords.

Who are Fernando Massayoshi Oka's colleagues?

Fernando Massayoshi Oka's colleagues are Lucas Ferreira, Oudani Rachid, Patrick Tiossi, Karolina Moscatelli, Rodrigo Bos, Alexandre Rana Mosna, Gabriel Vasconcelos.

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