Ozgur Kayhan Email & Phone Number

Istanbul, Turkey

NAVAMIND focuses on not only product development but also in design process and innovation management. Strategy has been our core business. We work with companies in every industry to develop strategies that deliver results. We provide fast, adaptive, and dynamic solutions for your needs.Our goal is to help our clients to set their product development and design strategy within their capabilities.

Istanbul, Turkey

• Guided IT and business development teams on strategic planning and development of nesine.com website with mobile first approach,• Evaluated and optimized development processes, implemented iterative design methodology for progressive enhancement resulting in time and resource savings,• Improved retention and revenue by analyzing user generated data and holistic research.

Istanbul, Turkey

• Developed StopEver brand with more than 20 OTC products,• Responsible of product development, brand creation and development, product segmentation, strategic planning, design and production management, packaging design, below the line advertising, product launch and marketing strategies for various products• Market research and developing the core positioning and messaging for the products. Perform market and competitive analysis, defined product requirements and product release plans,• Coordinated manufacturing with foreign producers from USA, China, Taiwan, Korea etc.

• Directed interactive department and defined interactive strategies of the agency.• Responsible of project development and proposals, customer acquisition and retention, management of design and production of interactive projects. • Redefined the design process and developed project management system of the agency.• Completed various projects for clients including Nike, Nestle, Renault, Alarko (Hillside), Parkorman, Unitim, Unifree, etc.

Greater New York City Area

• Consultant for a development of a unique JSP based CMS targeting high school websites,• Developed a CSS based HTML template structure; designed and developed more than 250 high school websites with multinational designers and front-end developers.

• Lead the design team and managed various intranet and internet projects. • Responsible of project development and proposals, customer acquisition and retention, management of design and production, online brand development and positioning,• Responsible for visual and media design for all web-based products, including promotional materials (in print and web-based), creative direction for all design related materials,• Developed some of the first CSS based websites in Turkey (setur.com.tr, tekfensigorta.com.tr…)

• Responsible for user interface design, front-end development and project coordination,• Responsible for information architecture and usability testing; site log analyzing and tracking site visitor behaviors and trends for better market positioning and effective on-line advertising campaigns,• Responsible for newsletter design, maintenance, tracking and reporting,• Completed various projects for Eczacıbaşı, Borusan, Doğuş Grubu, Bayer, etc.

• Member of a team that created number of corporate web sites, e-commerce and community portals, and large-scale web applications including ykb.com.tr, kocbank.com.tr, kobiline.com.tr, e-lupo.com.tr, satko.com.tr, etstour.com, etc.• Developed a process for large amount of digital image production and editing for Kilim.com as featured on Create Online Magazine, Sep 2002.

• Worked as a member of graphic design department on design and maintenance of Superonline.com portal sites.• Responsible of design and development of haber.superonline.com (nethaber.com) news portal, responsible from all visual content and development, team member in integration of Vignette Content Management System, coordination with the application development team, • Design, development and project management of European2000 football tournament site for Superonline.com portal, Euro2000.

Ph.D., Design Management (New Product Development Decisions And Strategic Planning)

School Of Informatics And Computing

Ms, Design Management (Design Briefing In Npd Process)

Kayhan, Ozgur, (2004), "Usage of Design Brief in the New Product Development Process", Master Thesis, Istanbul Technical University.

Bachelor Of Science (Bsc), Industrial And Product Design

Denizli Anatolian High School