Okay Tuğ
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Okay Tuğ Email & Phone Number

Head of Business Development RTB and CTV at Showcase Ads
Location: Spain 14 work roles 5 schools
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Current company
Role
Head of Business Development RTB and CTV
Location
Spain
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Who is Okay Tuğ? Overview

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Quick answer

Okay Tuğ is listed as Head of Business Development RTB and CTV at Showcase Ads, a with 5 employees, based in Spain. AeroLeads shows a matched LinkedIn profile for Okay Tuğ.

Okay Tuğ previously worked as Head of Business Development Europe and MENA at Smoot and VP of Global Operations , Business Development and New Technologies at Adtarget. Okay Tuğ holds Mba-2 Lessons Left, Mba - Sales & Marketing Track from Yeditepe University.

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About Okay Tuğ

Okay Tuğ is a Head of Business Development RTB and CTV at Showcase Ads. They is proficient in Romanian, Spanish and English. Colleagues describe them as "I had an opportunity to work together with Okay, he was the very first employee hired to grow the business in Turkey and he did a great job as Sales Director. He is intelligent, hardworking, and a great personality to work with. It was a true pleasure working with him. " and "This reference is to serve as my formal recommendation for Mr. Okay Tug who was my colleague at Ligatus in Turkey. Okay held Sales Director position from very begining of Turkish office establishment. The position deals with directing the sales team and executing the strategic sales objectives. The scope of the job description covers the following activities: Striving to meet the sales goals, working closely with country manager to contribute in sales planning and forecasting, implementing the sales process and coordinating the sales team, carrying out crucial sales objectives, constantly monitoring market trends, proactively identifying opportunities, ensuring client satisfaction and pushing up the quality level, attending national and international events, building and maintaining relationships with key persons in the business, starting the communication process between client and campaign management team at kick-off stage, working with CRM platform (salesforce.com) and managing the internal sales-check process, gathering, analysing and reporting detailed feedback to the management. Okay was taking a major role in serious level of the business since the position had direct impact on income of the company. The job was highly demanding because it was requiring strict key performance indicators to ensure succesful results for strategic sales objectives, very effective sales management and high level of client satisfaction. The position which he held was critically sensitive since he was the key person at the core of the whole process and he was working closely with country manager to contribute in sales forecasting and budgeting. Also he was executing client meetings to expand company’s network and keep sustainable business with existing clients. As a hard working person he had significant contribution by building long lasting relations with global agencies in Turkey such as Carat and GroupM. Additionally, he dealt with many clients from different background in Turkish and English. During his time, Okay managed to deliver a high quality service in a timely manner and consistently demonstrated a strong work ethic and dedication to success. More personally, he always take care of others and supports them truly. He has very friendly personality and sincere approach to the people around him. As a part of his character, he always speaks about the truth and states his opinions objectively. This makes him a trustable person and owner of reliable words. He is an active team player and problem solver with a positive perspective. Taking into consideration the reasons above, I would say, Okay could make a great asset to any organization."

Current workplace

Okay Tuğ's current company

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Showcase Ads
Showcase Ads
Head of Business Development RTB and CTV
Spain
Website
Employees
5
AeroLeads page
14 roles · 29 years

Okay Tuğ work experience

A career timeline built from the work history available for this profile.

Head Of Business Development Rtb And Ctv

Spain

Head Of Business Development Europe And Mena

Spain

Vp Of Global Operations , Business Development And New Technologies

Current

Spain

AdTarget Supply-Side Platform (SSP) serves as your gateway to maximizing advertising revenues with unparalleled precision and control. Adtarget A.S. operates as one of Admatic Group's subsidiaries.Designed for web publishers and app developers, our agile SSP is the cornerstone of effective inventory allocation and monetization management.All operations especially Europe, US, CEE, MENA, LATAM. I'm managing all business development within global exchanges, ad network, direct publisher, SSP ,DSP , DMP integrations ,all opportunities via Prebid Server, Client /Open RTB on programmatic world. Besides that ,business development for new online and offline technologies which are adtech related also on my daily workload with the BD team.Strategic Development: Conceptualize, size, prioritize, and launch new programmatic partnerships that significantly boost revenue across all transaction typesRelationship Management: Establish and nurture strong relationships with media agencies, trading desks, DSPs, SSPs, and other demand sources, tailoring solutions to business needs.Negotiation and Execution: Negotiate terms and manage the execution of MSAs with demand partners and SSPs. Build and Optimize Programmatic Ad Stack: Help develop and enhance the programmatic advertising framework to optimize ad delivery and performance across multiple channels.Cross-Functional Collaboration: Collaborate closely with direct sales executives to create and seal successful hybrid deals. Operational Support: Coordinate with product and operations teams to ensure seamless execution of programmatic campaigns.Sales Strategy and Team Planning: Actively contribute to the planning and strategy of future sales and team development.Industry Representation: Represent group of companies at industry conferences and events, enhancing the company’s visibility and thought leadership in the programmatic space in the form of industry articles and speaking opportunities.

Jul 2019 - Present

Country Manager Turkey

Istanbul, Turkey

The First DSP player in japan.We FreakOut are the first DSP(Demand Side Platform)player in Japan, with the largest impressions now.IPO on the Tokyo Stock Exchange.We have started the DSP business since 2010, and then expand the business of DMP(Date Management Platform) and Native Ad Network, has grown steadily, and IPO in June 2014 on the Tokyo Stock Exchange Mothers.Marketing technology company .Employees have exceeded the 120 people in this 5 years. Now, we have developed the business in Tokyo, Jakarta, Singapore, Bangkok, Istanbul, are the global marketing technology company.FreakOut, which has been leading the ad technology market in Japan, by making full use of state-of-the-art technology also in Turkey, launched a media consulting business in order to achieve a better user experience, and greatly to the development of Turkish smartphone industry We would want contribution.My role:Setting up the brand awareness in the new marketManaging the marketing budgetBuilding up the sales & marketing strategyLocal area marketing and e-marketing activities for RTB House, a Poland based e-marketing company specialized on introducing online solutions based on Real Time Bidding. Responsible for searching, attracting and activating publishersResponsible for searching, attracting and activating advertisers and supervising market operations. Responsible for general management, business developments and implementing the strategic goals relating the regional market. Establishing and maintaining relations with publishers and clients.https://www.fortuneturkey.com/dijital-reklamcilikta-ruzgar-sert-esiyor-50379

Oct 2017 - Jul 2019

Turkey Country Manager

Istanbul, Turkey

RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. The company’s proprietary ad buying engine, powered by deep-learning algorithms, helps leading advertisers generate outstanding results to reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC, and LATAM regions with main locations in Singapore, Moscow, Dubai, São Paulo and Warsaw. My Role:Setting up the brand awareness in the new marketManaging the marketing budgetBuilding up the sales & marketing strategyLocal area marketing and e-marketing activities for RTB House, a Poland based e-marketing company specialized on introducing online solutions based on Real Time Bidding. Responsible for searching, attracting and activating publishersResponsible for searching, attracting and activating advertisers and supervising market operations. Responsible for general management, business developments and implementing the strategic goals relating the regional market. Establishing and maintaining relations with publishers and clients.

Apr 2015 - Oct 2017

Sales Director - Turkey

Ligatus Gmbh | Gruner + Jahr /Now Outbrain

Istanbul, Turkey

Turkey Sales DirectorLigatus GMBH , Gruner + Jahr AG , Bertelsmann SE & Co. KGaAPremium Native Ad Network (Now merged with Outbrain)Setting up the Go-to-market strategyManaging the marketing budgetNative ads first on the marketDefined & implemented market entry and development strategies for advertisers and agenciesAll sales meetings and presentations activitiesGiving consultancy to advertisers on brand & product marketing strategyManage direct relations with all advertisers, agencies and networks and cooperation with 160 premium publishers in TurkeyAchievement : Ligatus was the market leader in Turkey on digital native and performance business.

Jan 2013 - Apr 2015

Head Of Sales & Marketing

Suadiye Istanbul

Digital Marketing ConsultancyAffiliate Business SEO Network Marketing Social Media Marketing Facebook Applications (since 2006)Conversion OptimizationEmail marketingProject Manager for Development of Social Media Applications on Facebook- 3 of Top 10 Facebook Applications in Turkish (Chip Magazine) :http://bit.ly/9bwLzN-Star Newspaper (Top Facebook Apps) : http://bit.ly/aXjKNtAffiliate Marketing using Social Media-Viral Campaign : Sparta King Shops on Ebay.com-Online guide for Shopping: http://www.bidturk.com project (Viral invitation model used)-#1 Ebay Discussion Board in Turkish :http://forum.iyibey.com project-Affiliate Marketing on Social Media : http://www.uyananlar.com project

Apr 2008 - Jan 2013

Marketing Consultant

Spark Koçluk Ve Danışmanlık A.Ş.

Etiler Istanbul

Digital Marketing Consultancy Service for Insparkus.com which is an online career consultancy service website.

Jan 2012 - May 2012

Co-Founder

Buzzyworks Social Media Agency

Social Media Agency , application developement ,web design, content management

Nov 2010 - Aug 2011

Branch Manager

Establish the Branch in Gebze Build the structure ( sales strategy , whole staff)Sales & Marketing activities and strategies

Aug 2005 - Sep 2008

Sales & Marketing Manager

Semtur Tourism

Managing all the sales and marketing activitiesCustomer Relationship Management

Aug 2002 - Aug 2005

Pr Specialist - E-Kolay Network

Hurriyet Media Towers

All PR activities of Ekolay portals.Some of them are : Mahmure.com E-kolay.net Bigpara Gezikolik

Jan 2000 - Jan 2001

Advertising Dept. Specialist

1998 - 2000 ~2 yrs
5 education records

Okay Tuğ education

Mba-2 Lessons Left, Mba - Sales & Marketing Track

Activities and Societies: E-business , Sales Management , Marketing ManagementMBA - Sales & Marketing E-business Track

High School, Science

Kadıkoy Anadolu Lisesi

Science & Math

Education record

Levent Ilkokulu
FAQ

Frequently asked questions about Okay Tuğ

Quick answers generated from the profile data available on this page.

What company does Okay Tuğ work for?

Okay Tuğ works for Showcase Ads.

What is Okay Tuğ's role at Showcase Ads?

Okay Tuğ is listed as Head of Business Development RTB and CTV at Showcase Ads.

Where is Okay Tuğ based?

Okay Tuğ is based in Spain while working with Showcase Ads.

What companies has Okay Tuğ worked for?

Okay Tuğ has worked for Showcase Ads, Smoot, Adtarget, Freakout, Inc. (株式会社フリークアウト), and Rtb House.

Who are Okay Tuğ's colleagues at Showcase Ads?

Okay Tuğ's colleagues at Showcase Ads include Priya Jakhariya.

How can I contact Okay Tuğ?

You can use AeroLeads to view verified contact signals for Okay Tuğ at Showcase Ads, including work email, phone, and LinkedIn data when available.

What schools did Okay Tuğ attend?

Okay Tuğ holds Mba-2 Lessons Left, Mba - Sales & Marketing Track from Yeditepe University.

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