Okay Tuğ

Okay Tuğ Email and Phone Number

Head of Business Development RTB and CTV @ Showcase Ads
Spain
Okay Tuğ's Location
Spain, Spain
About Okay Tuğ

Okay Tuğ is a Head of Business Development RTB and CTV at Showcase Ads. They is proficient in Romanian, Spanish and English. Colleagues describe them as "I had an opportunity to work together with Okay, he was the very first employee hired to grow the business in Turkey and he did a great job as Sales Director. He is intelligent, hardworking, and a great personality to work with. It was a true pleasure working with him. " and "This reference is to serve as my formal recommendation for Mr. Okay Tug who was my colleague at Ligatus in Turkey. Okay held Sales Director position from very begining of Turkish office establishment. The position deals with directing the sales team and executing the strategic sales objectives. The scope of the job description covers the following activities: Striving to meet the sales goals, working closely with country manager to contribute in sales planning and forecasting, implementing the sales process and coordinating the sales team, carrying out crucial sales objectives, constantly monitoring market trends, proactively identifying opportunities, ensuring client satisfaction and pushing up the quality level, attending national and international events, building and maintaining relationships with key persons in the business, starting the communication process between client and campaign management team at kick-off stage, working with CRM platform (salesforce.com) and managing the internal sales-check process, gathering, analysing and reporting detailed feedback to the management. Okay was taking a major role in serious level of the business since the position had direct impact on income of the company. The job was highly demanding because it was requiring strict key performance indicators to ensure succesful results for strategic sales objectives, very effective sales management and high level of client satisfaction. The position which he held was critically sensitive since he was the key person at the core of the whole process and he was working closely with country manager to contribute in sales forecasting and budgeting. Also he was executing client meetings to expand company’s network and keep sustainable business with existing clients. As a hard working person he had significant contribution by building long lasting relations with global agencies in Turkey such as Carat and GroupM. Additionally, he dealt with many clients from different background in Turkish and English. During his time, Okay managed to deliver a high quality service in a timely manner and consistently demonstrated a strong work ethic and dedication to success. More personally, he always take care of others and supports them truly. He has very friendly personality and sincere approach to the people around him. As a part of his character, he always speaks about the truth and states his opinions objectively. This makes him a trustable person and owner of reliable words. He is an active team player and problem solver with a positive perspective. Taking into consideration the reasons above, I would say, Okay could make a great asset to any organization."

Okay Tuğ's Current Company Details
Showcase Ads

Showcase Ads

View
Head of Business Development RTB and CTV
Spain
Website:
showcasead.com
Employees:
5
Okay Tuğ Work Experience Details
  • Showcase Ads
    Head Of Business Development Rtb And Ctv
    Showcase Ads
    Spain
  • Smoot
    Head Of Business Development Europe And Mena
    Smoot
    Spain
  • Adtarget
    Vp Of Global Operations , Business Development And New Technologies
    Adtarget Jul 2019 - Present
    Spain
    AdTarget Supply-Side Platform (SSP) serves as your gateway to maximizing advertising revenues with unparalleled precision and control. Adtarget A.S. operates as one of Admatic Group's subsidiaries.Designed for web publishers and app developers, our agile SSP is the cornerstone of effective inventory allocation and monetization management.All operations especially Europe, US, CEE, MENA, LATAM. I'm managing all business development within global exchanges, ad network, direct publisher, SSP ,DSP , DMP integrations ,all opportunities via Prebid Server, Client /Open RTB on programmatic world. Besides that ,business development for new online and offline technologies which are adtech related also on my daily workload with the BD team.Strategic Development: Conceptualize, size, prioritize, and launch new programmatic partnerships that significantly boost revenue across all transaction typesRelationship Management: Establish and nurture strong relationships with media agencies, trading desks, DSPs, SSPs, and other demand sources, tailoring solutions to business needs.Negotiation and Execution: Negotiate terms and manage the execution of MSAs with demand partners and SSPs. Build and Optimize Programmatic Ad Stack: Help develop and enhance the programmatic advertising framework to optimize ad delivery and performance across multiple channels.Cross-Functional Collaboration: Collaborate closely with direct sales executives to create and seal successful hybrid deals. Operational Support: Coordinate with product and operations teams to ensure seamless execution of programmatic campaigns.Sales Strategy and Team Planning: Actively contribute to the planning and strategy of future sales and team development.Industry Representation: Represent group of companies at industry conferences and events, enhancing the company’s visibility and thought leadership in the programmatic space in the form of industry articles and speaking opportunities.
  • Freakout, Inc. (株式会社フリークアウト)
    Country Manager Turkey
    Freakout, Inc. (株式会社フリークアウト) Oct 2017 - Jul 2019
    Istanbul, Turkey
    The First DSP player in japan.We FreakOut are the first DSP(Demand Side Platform)player in Japan, with the largest impressions now.IPO on the Tokyo Stock Exchange.We have started the DSP business since 2010, and then expand the business of DMP(Date Management Platform) and Native Ad Network, has grown steadily, and IPO in June 2014 on the Tokyo Stock Exchange Mothers.Marketing technology company .Employees have exceeded the 120 people in this 5 years. Now, we have developed the business in Tokyo, Jakarta, Singapore, Bangkok, Istanbul, are the global marketing technology company.FreakOut, which has been leading the ad technology market in Japan, by making full use of state-of-the-art technology also in Turkey, launched a media consulting business in order to achieve a better user experience, and greatly to the development of Turkish smartphone industry We would want contribution.My role:Setting up the brand awareness in the new marketManaging the marketing budgetBuilding up the sales & marketing strategyLocal area marketing and e-marketing activities for RTB House, a Poland based e-marketing company specialized on introducing online solutions based on Real Time Bidding. Responsible for searching, attracting and activating publishersResponsible for searching, attracting and activating advertisers and supervising market operations. Responsible for general management, business developments and implementing the strategic goals relating the regional market. Establishing and maintaining relations with publishers and clients.https://www.fortuneturkey.com/dijital-reklamcilikta-ruzgar-sert-esiyor-50379
  • Rtb House
    Turkey Country Manager
    Rtb House Apr 2015 - Oct 2017
    Istanbul, Turkey
    RTB House is a global company that provides state-of-the-art retargeting technology for top brands worldwide. The company’s proprietary ad buying engine, powered by deep-learning algorithms, helps leading advertisers generate outstanding results to reach their short, mid and long-term goals. Founded in 2012, RTB House serves over a thousand campaigns across EMEA, APAC, and LATAM regions with main locations in Singapore, Moscow, Dubai, São Paulo and Warsaw. My Role:Setting up the brand awareness in the new marketManaging the marketing budgetBuilding up the sales & marketing strategyLocal area marketing and e-marketing activities for RTB House, a Poland based e-marketing company specialized on introducing online solutions based on Real Time Bidding. Responsible for searching, attracting and activating publishersResponsible for searching, attracting and activating advertisers and supervising market operations. Responsible for general management, business developments and implementing the strategic goals relating the regional market. Establishing and maintaining relations with publishers and clients.
  • Ligatus Gmbh | Gruner + Jahr /Now Outbrain
    Sales Director - Turkey
    Ligatus Gmbh | Gruner + Jahr /Now Outbrain Jan 2013 - Apr 2015
    Istanbul, Turkey
    Turkey Sales DirectorLigatus GMBH , Gruner + Jahr AG , Bertelsmann SE & Co. KGaAPremium Native Ad Network (Now merged with Outbrain)Setting up the Go-to-market strategyManaging the marketing budgetNative ads first on the marketDefined & implemented market entry and development strategies for advertisers and agenciesAll sales meetings and presentations activitiesGiving consultancy to advertisers on brand & product marketing strategyManage direct relations with all advertisers, agencies and networks and cooperation with 160 premium publishers in TurkeyAchievement : Ligatus was the market leader in Turkey on digital native and performance business.
  • Sosyalmedya.Net
    Head Of Sales & Marketing
    Sosyalmedya.Net Apr 2008 - Jan 2013
    Suadiye Istanbul
    Digital Marketing ConsultancyAffiliate Business SEO Network Marketing Social Media Marketing Facebook Applications (since 2006)Conversion OptimizationEmail marketingProject Manager for Development of Social Media Applications on Facebook- 3 of Top 10 Facebook Applications in Turkish (Chip Magazine) :http://bit.ly/9bwLzN-Star Newspaper (Top Facebook Apps) : http://bit.ly/aXjKNtAffiliate Marketing using Social Media-Viral Campaign : Sparta King Shops on Ebay.com-Online guide for Shopping: http://www.bidturk.com project (Viral invitation model used)-#1 Ebay Discussion Board in Turkish :http://forum.iyibey.com project-Affiliate Marketing on Social Media : http://www.uyananlar.com project
  • Spark Koçluk Ve Danışmanlık A.Ş.
    Marketing Consultant
    Spark Koçluk Ve Danışmanlık A.Ş. Jan 2012 - May 2012
    Etiler Istanbul
    Digital Marketing Consultancy Service for Insparkus.com which is an online career consultancy service website.
  • Buzzyworks Social Media Agency
    Co-Founder
    Buzzyworks Social Media Agency Nov 2010 - Aug 2011
    Social Media Agency , application developement ,web design, content management
  • Bilginet Bilişim Teknolojileri
    Social Media Consultant
    Bilginet Bilişim Teknolojileri Nov 2010 - Dec 2010
    Social Media Consultancy
  • Manpower
    Branch Manager
    Manpower Aug 2005 - Sep 2008
    Establish the Branch in Gebze Build the structure ( sales strategy , whole staff)Sales & Marketing activities and strategies
  • Semtur Tourism
    Sales & Marketing Manager
    Semtur Tourism Aug 2002 - Aug 2005
    Managing all the sales and marketing activitiesCustomer Relationship Management
  • Dogan Online Dol
    Pr Specialist - E-Kolay Network
    Dogan Online Dol Jan 2000 - Jan 2001
    Hurriyet Media Towers
    All PR activities of Ekolay portals.Some of them are : Mahmure.com E-kolay.net Bigpara Gezikolik
  • Finansbank
    Advertising Dept. Specialist
    Finansbank 1998 - 2000

Okay Tuğ Education Details

Frequently Asked Questions about Okay Tuğ

What company does Okay Tuğ work for?

Okay Tuğ works for Showcase Ads

What is Okay Tuğ's role at the current company?

Okay Tuğ's current role is Head of Business Development RTB and CTV.

What schools did Okay Tuğ attend?

Okay Tuğ attended Yeditepe University, Marmara Üniversitesi, Kadıkoy Anadolu Lisesi, Kadıköy Anadolu Lisesi Ve Maarif Koleji, Levent Ilkokulu.

Who are Okay Tuğ's colleagues?

Okay Tuğ's colleagues are Priya Jakhariya.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.