In addition to my primary roles, I have worked as a freelance digital, UI/UX, motion graphics designer & illustrator since 2016, with numerous clients in a variety of industries.Most recently I have worked on a number of exciting projects including an innovative education app & an NFT / Crypto ICO.My services & specialisms include:• Digital product design• UI/UX design• Interaction design• Motion graphics & 2D animation• Graphic design & illustration• Pitch deck & presentation design• Conceptual design• Video editing• Copy writing

I worked as the sole product, UI/UX designer for an innovative meetings platform which integrates virtual avatar-lead meetings with video conferencing and productivity features such as work groups, task management, and sticky notes.• I saw this incredibly complex and challenging project all the way through from conception and wire frames to finished, polished UI designs as the sole UI/UX designer.• Championed a strong user-first mantra informing all aspects of the project, from early planning of core features to design of user interfaces and UX pipelines.• Established a strong rapport with key stakeholders and cultivated a collaborative relationship with the development team.• Successfully implemented a robust design system to ensure consistency and efficiency in product development.• Played a pivotal role in securing multiple rounds of significant seed funding and investment allowing the team to bring the project to life.• Demonstrated exceptional project management skills, earning the trust and satisfaction of key stakeholders.

Working as the sole product and conceptual designer, I was tasked with developing a revolutionary gambling addiction therapy platform, that incorporates virtual and web 3.0 technologies from the idea phase, to a fully fleshed out concept, in order to attract investors and interest from the industry.• Established a strong brand identity for the project that was loved by stakeholders and industry players.• Produced conceptual artworks and worked with talented unity developers to create stunning virtual environments that were used to demonstrate the concept and core aims of the platform.• Development of early UI concepts and wire frames, plus a fully functional HUD interface for our unity-based prototype.• Creation of pitch decks, motion graphics, promotional videos and other company materials including conference stands and graphics.• Flew to Las Vegas on multiple occasions to meet with key gambling industry figures and stakeholders to present our ideas and innovative solutions for tackling the growing problem of gambling addiction.

I worked alongside a team of passionate cyber security specialists and talented developers as the sole UI/UX designer on their Incognito security scan application for Android. I was hired to help them take the app to the next level.• By 2021 we had raised the user base from 3 million to 6 million users.• By 2021 Incognito was in the top 10% of the highest grossing apps on the android app store in terms of advertising revenue.• Because of our success I was given the opportunity to work alongside a Google UX team who were assigned to us to act as consultants and provide support.• Created detailed and vibrant illustrations and motion graphics to enhance the user experience. • Developed functional high-quality Figma prototypes from early wireframes.• Managed development progress with regular functional, A/B split testing, design and feedback reviews.

I worked as a digital designer at Jaguar Land Rover's creative agency in London. I was involved in producing all kinds of creative for the UK and global markets across both the Jaguar and Land Rover brands. I had the opportunity to be part of some exciting international campaigns & projects.• I worked on the award-winning Range Rover Sport Dragon Challenge campaign, creating the iconic dragon artwork and logo for the event. • Worked on detailed conceptual pitch decks for global advertising campaigns, television, digital content and racing events.• Worked on an ambitious new customer service-based email pipeline, which at the time was the largest scale in the entire automotive industry. • Illustrations, concept sketches and scamps for Jaguar and Land Rover brands.• Racing suit and merchandise designs for the Jaguar Formula E racing team.• Design and production of email campaigns, templates, digital banners, web content and MPUs.• 2D motion graphics design support for use in web-based advertising & TV spots.• Photo compositing and retouching.

I had the privilege of contributing to the success of ACF UK in a dynamic role where I played a key part in the development and integration of their new brand identity across various digital touch points. As part of the team, I led the transformation of our digital marketing channels, including the website, email marketing, digital fundraising operations, and Google Grants-based marketing.• Created a robust brand-new digital marketing strategy, optimizing each channel to its full potential.• Oversaw the production of the new company website. Leading to a 25% increase in web traffic after the launch.• Created a suite of updated materials for use across all digital marketing channels including landing pages, fundraising and templates for advertising, email campaigns and social media.• Ran introductory design and photo editing seminars for staff members who wished to skill up and learn Adobe software. • Managed social media channels day-to-day, and during important live celebrity fundraising events.• Other day-to-day duties included: digital design, website / CMS management, and copywriting.• Organisational support for fundraising events and projects around the UK.

I worked for the Institution of Civil Engineers as a Marketing Specialist. I was responsible for planning, conceiving and designing tactical marketing campaigns for the NEC brand. I also played a key role in the conception, production and delivery of the new NEC website and suite of contracts, which lead to their most successful product launch ever, and highest annual divisional profit of all time.• Planning and overseeing marketing campaigns globally to promote NEC contracts.• Oversaw development of the new NEC website. I was responsible for developing early wire frames and concepts, overseeing the dev team, user testing, and managing stakeholder feedback.• Worked alongside the product development team on the new range of NEC contracts. It was the most successful product launch in the history of the company contributing to 2.5 million in divisional profit.• Design of marketing materials, brochures, conference stand imagery and exhibition banners.• Redeveloped ICE's email marketing programme, consistently achieving open rates of over 25% and click through rates of 7 - 15%.• Produced case studies for high-profile NEC construction projects including the London 2012 Olympic village & velodrome.• Attendance at events and managing exhibition stands around Europe.

I worked as a marketing assistant and in-house graphic designer at one of the UK's largest medical journal publishers. In this busy role I had a diverse range of responsibilities, from designing marketing materials and creating email campaigns, to managing our conferencing schedule and overseeing key sponsorship programmes with our partners.• I contributed invaluable work, ensuring the success of their new imprints, which included a new scientific web portal named Bioanalysis zone, and Future Science, a series of new journals which ultimately became one of their most successful launches ever.• Design of flyers, brochures and catalogues to support the sales department.• Design of book covers for new journal launches.• Running the email marketing programme and managing enewsletters for members.• Producing digital content for web such as animations and graphics for banner adverts.• Copy writing for email campaigns, marketing materials, brochures and company websites.• Website content and CMS Management.• Conference and events management.• Management of relationships with industry partners and other key stakeholders.

At VPS I worked as a marketing assistant and was responsible for designing marketing & conference materials, maintaining the company website and sending email campaigns.