Kristoffer Okkels Email and Phone Number
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For more than 15 years I've worked with strategic business development at some of the biggest agencies in the Nordic region. Today, I work as an independent consultant.I have experience across most commercial disciplines - from marketing (positioning, campaigning, loyalty, etc.) through sales (segmentation, channels, partnerships, etc.), and innovation (trend scouting, new business models, concept development, etc.). My approach is based on a strong belief that businesses need to be better at understanding the world around them - not least their customers' expectations. I help companies create an outside-in view and use it as a catalyst to adapt and develop their commercial activities. I regularly give presentations on both specific trends and more generally on how to turn trends into commercial opportunities. Read more about this on www.okkels.com (in Danish).Feel free to follow or connect.
Okkels.Com
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Okkels.ComAarhus, Dk
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Independent ConsultantOkkels.Com Aug 2023 - PresentI help businesses adapt and rethink their commercial strategy. My particular focus areas are trends and insights, positioning, go-to-market, and business model innovation. My approach derives from my ability to identify movements. In society, in technology and among customers. My aspiration is to help companies identify and seize the opportunities that these changes entail.I can be engaged for presentations and workshops, but am also open for larger project engagements as well as participation in executive and advisory boards. -
Member Of The Board Of RepresentativesCa - Karrierepartner Og A-Kasse Apr 2024 - Present2820 Gentofte, DkCA is a leading independent unemployment insurance fund in Denmark. Their vision is to support a modern and flexible work life in constant evolution. As I fully endorse this ambition, I am proud to have been elected to the board of representatives, which is the organisation's governing body. The board is responsible for defining bylaws and choosing the board of directors. On an ongoing basis, the board supports both the board of directors and the management team in strategic matters. -
Director, Digital & InnovationMindshare Sep 2022 - Aug 2023London, England, GbI advise clients on an array of commercial disciplines - from strategic positioning and digital strategy to innovation and campaigning. My methodology is insights-driven with a mix of trend scouting, qualitative behavioural insights and large-scale data analysis. My means of operating span from inspirational talks, workshop facilitation, strategy development and general advisory as a trusted advisor.My position was terminated as Mindshare closed down its branch in Aarhus. -
BestyrelsesmedlemValeur A/S Mar 2019 - Jun 2023Århus, Middle Jutland, DkAs a board member in Valeur I helped set the strategic direction for the company which includes developing new business areas, harnessing how digital is affecting their industry, and enabling new business models. -
Marketing DirectorImpact May 2021 - Sep 2022København S, Hovedstaden, DkI spent most of my time heading up the marketing team for the fast-growing digital consultancy IMPACT with +400 employees. I hired and oversaw a strong cross-disciplinary team that executed end-to-end on an ambitious marketing strategy. With one hand, the strategy entailed raising awareness and generating demand, while the other hand ensured a lead gen-engine running at warp speed.Besides marketing, I advised on the trends and seismic changes that are shaping the future of commerce. As a trend strategist, my main goal was to push clients’ agenda when it comes to meeting and exceeding the ever-growing customer expectations. -
Director Of Marketing And Business DevelopmentCreuna Jan 2017 - Apr 2021Norway, Sweden, Denmark, And Finland, DkI was responsible for business development and marketing in Creuna Denmark A/S. This means three things. Firstly, I worked as a strategy consultant on the matters of digitization, customer experience management, and digital marketing. Secondly, I headed up our own business development activities, e.g. new offerings and go-to-market streams. Lastly, I oversaw the company's own marketing efforts which included managing a small but effective marketing team, developing and hosting several conferences each year, and overlooking an ambitious content marketing strategy. -
Business Development DirectorCreuna Dec 2015 - Dec 2016Norway, Sweden, Denmark, And Finland, Dk -
Lead Digital Business DeveloperCreuna Aug 2015 - Dec 2015Norway, Sweden, Denmark, And Finland, DkAs a digital business developer at Creuna I am responsible for developing and conceptualizing new projects with potential and existing clients. This entails discovering and defining the fundamental insights that lay the foundation for developing both the strategic ambitions and the tactical initiatives. Often, I am also closely involved in designing the optimum customer experience and framing key concepts for clients.Highlights include:* Strategy and brand development for name it, Europe's largest children's clothes retailer * Strategy and concept development for LEGO Duplo (shortlisted at Danish Internet Awards 2015)* Account responsible for Krifa (awarded most digital union in Denmark in 2014) -
Senior Digital Business DeveloperCreuna Oct 2013 - Jul 2015Norway, Sweden, Denmark, And Finland, Dk -
Member Of The Board Of AdvisorsPlandisc Nov 2019 - Dec 2020Århus, Middle Jutland, DkI was a member of the advisory board for the SAAS-company Plandisc who have developed a tool for visualising the rhythm of business. My main contributions to the board were in the areas of marketing strategy, commercial growth and new revenue models. -
Head Of DigitalDatagraf Communications May 2012 - Sep 2013Copenhagen, Capital Region, DkAs head of the digital department I was responsible for developing and executing a strategy that ensured digital growth as well as a tighter integration with the other departments in the Datagraf group.On the operational level my areas of responsibility also included personal and departmental turnover goals, handling the departmental cost budget, and the management of 7 employees. Moreover, I also functioned as a specialized digital business developer, thus combining my experiences within technology-enabled business development and conceptual marketing.During my employment, digital turnover grew by 20 %. -
Business Development LeadInnovation Lab May 2010 - May 2012Århus, Midtjylland, DkAs Business Development Lead I had the overall responsibility of pursuing new business opportunities for Innovation Lab by developing, managing, and executing a business development strategy in order to grow both potential clients and existing client relationships. The position entailed the following areas:• Identifying growth opportunities for Innovation Lab• Keeping up to date on overall market trends and developments • Developing and implementing plans for acquiring new clients for Innovation Lab, including setting milestones, resource requirements, and expense budgets.• Hiring and managing 1-3 people in the department.Further, the job included identifying relevant industry forums where Innovation Lab could be showcased. Once initial contact with new clients was created, I had the responsibility of driving communications with clients and framing the co-operation.In order to do so, I produced client project proposals, gave presentations and conducted client meetings, all with the purpose of demonstrating how Innovation Lab’s experience and knowledge could add value to the specific situation. -
Interim Business DeveloperAnonymous Client Jan 2010 - Mar 2010For a 3 month period I worked as interim business developer for a client who hired me to determine the possibilities of creating a new online sales channel, and in conjunction with this investigate the current supply chain setup. My work included extensive market research and supply chain analysis, and concluded with a full scale business plan describing how the company can move its business from the current traditional sales channels to a new, innovative online sales channel. The recommendation of a transition from retail to etail was based on my knowledge of consumer behavior, marketing, and sales as well as on the findings during my interim employment.
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PartnerCamp4 Jan 2006 - Dec 2009Aarhus C., Aarhus, DkOver a four-year period, I went from an internship via full-time employment to partnership and finally full ownership of the advertising agency Camp4. After achieving turnover growth rates of 60 % in 2008 and a forecast of 80 % growth in 2009, I carried out a successful business exit.In my time with Camp4, I have worked with a vast range of the aspects of running a small business. My primary responsibilities, however, have been on developing and executing the business strategy and strengthening existing client relations as well as attaining new customers. Furthermore, I have had direct management responsibilities for internal as well as external employees.The main focus of the company has been on client publishing, but the work also included brand development, loyalty programs, web sites, and PR. -
Co-FounderSportstar Media Aps May 2008 - Nov 2008Co-founder and member of the board in the company which has developed some of Denmark’s most popular online media sites, including www.haandbold.com. Successful business exit in november 2008.
Kristoffer Okkels Skills
Kristoffer Okkels Education Details
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Aarhus UniversityMarketing & Management Communication -
Herning Gymnasium
Frequently Asked Questions about Kristoffer Okkels
What company does Kristoffer Okkels work for?
Kristoffer Okkels works for Okkels.com
What is Kristoffer Okkels's role at the current company?
Kristoffer Okkels's current role is Independent business developer and speaker on trends, innovation, customer experience, and commercial strategy.
What is Kristoffer Okkels's email address?
Kristoffer Okkels's email address is kr****@****els.com
What is Kristoffer Okkels's direct phone number?
Kristoffer Okkels's direct phone number is +45 70 20 *****
What schools did Kristoffer Okkels attend?
Kristoffer Okkels attended Aarhus University, Herning Gymnasium.
What are some of Kristoffer Okkels's interests?
Kristoffer Okkels has interest in Marketing Management, Football, Skiing, Cooking, Technology, Communication, Business Development, Travelling, Education, Reading.
What skills is Kristoffer Okkels known for?
Kristoffer Okkels has skills like Business Strategy, Strategy, Marketing, Marketing Strategy, New Business Development, Online Marketing, Digital Strategy, Management, Marketing Communications, Innovation, Future Trends, Business Planning.
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