Director of Educational Programming and Research Methodology

Responsibilities:- Company development, management of relations with representatives of the scientific environment, Russian and foreign laboratories, research centers and universities, business partners, high-tech project management- Conducting scientific and business research, development of new methodologies in the field of automatic psychometry and psychographic approaches for audience segmentation, psycholinguistic, psychosemantic and behavioral big data analysis techniques, communication campaign and product development management on the basis of understanding audience psychoprofileMain achievements:- Portfolio of more than 20 research and business projects for the largest Russian and Western campaigns in the financial sector, pharmaceutical industry, FMCG and DIY- Development and launch of a product for automated psychometric analysis of a person, carried out on the basis of the collection of his biometric, behavioral and linguistic data- Development and implementation of the methodology of psychosemantic and psychographic analysis of the assortment of categories in the FMCG industry- Development and launch of a product for automatic psychosemantic analysis of the results of an in-depth interview, with the aim of analyzing the psychosemantics of brands and their products, automated positioning of brands and products of the company

Scientific and operational director on Neuromarketing specialisation, course lecturer of master's courses "Business Psychology", "Neuromarketing", "Applied Neuromarketing, Cognitive and Behavioral Sciences"

Scientific advisor and lecturer of the educational program "Agile management", course lecturer of master's courses on "Business Psychology", "Behavioral Design", "Information management", course lecturer of the MBA and DBA programs on "Neuromarketing"

- Scientific behavioral research- Behavioral profiling and behavioral design- Behavioral analytics in Big Data- Citizen profiling, Nudge & Debiasing

scientific advisor and lecturer of the author's educational program "Effective branding", course lecturer of undergraduate courses on "Business Communication", "Psychology", "Consumer Behavior"

- Building and guiding the project from the time of its design to run the site and filling content- Development of technical specifications and control of the technical implementation - Participation in communication with the research, academic and business organizations and individual experts in those fields- Editorial activity

Сourse lecturer on "Introduction to the marketing research field", "Psychology of advertisement"

Responsibilities:- Marketing & branding strategy analysis, consultancy & audit including- Customer and consumer experience and shopper marketing- Customer and consumer journey, brand perception, brand experience and brand journey- Neurophysiological research technics (like eye-tracking, face-reading, biometrics, instrumential and non-tool lie detection incl. psycholinguistics)- Development of new research approaches and persuasive technics in marketing and branding areas- Neurophysiological research technics (like eye-tracking, face-reading, biometrics, instrumential and non-tool lie detection incl. psycholinguistics)- Social network analysis & social media analysis in a brand surveys- Gamification as a new approach to drive consumer and costomer behavior and loyality- Sensory and synaeыthtetic marketing and branding- Nudge & Debiasing approaches (indirect drivers to change an inappropriate behavior, create specific behavioral patterns)Main achievements:- Participated in research projects for the PepsiCo, Beeline, OBI, CentroCredit bank, Mettem Technologies etc.- Conducted number of research, consulting and education projects for internal needs of BBDO company- Participated in the development of a new approach to the management of communications companies, customer loyalty and business processes of direct and indirect expense of gamification of these processes

Responsibilities:- Marketing analysis and strategy of the projects- Behavioral instruments to drive investment valuation- Profiling of counterparties and management of the perceived value of investments- Participation in the assessment of companies' business, business planning and strategy developmentMain achievements:- Assistance in establishing partnership and leading projects with Morgan Stanley, UBS, Deutche Bank, Unicredit bank, UFG, CentroCredit bank- Company holding the first deal on media-capital in Russia- Active participation in fundraising (current capitalization – over $100 million)www.ucf.ru

Responsibilities:- Providing expert advice and knowledge transfer in the following areas of internal IBM research:- Single view of a Customer / Single view of a Citizen, including deep profiling based on behavioral principles- Social network analysis, social media analysis, sentiment analysis- Data science in the area of information campaign identification using artificial intelligence principles- Behavioral design for big data- Smarter social policy and Nudge approachMain achievements:- I led effort of the joint team of 5 members and created new approach in the are of sentiment analysis based on detailed emotion recognition and interpretation driven by unstructured social data. This approach introduces the new level of citizen/ customer insights. - Developed a primary theoretical basis for incorporation of psychology graph into social media and social network analysis systems. Combined together this will allow to get quality view not only on the social processes going on in any given country, but also find the root cause of individual reactions drilling down to certain population groups. Currently this area is recommended for round table discussions with CXOs across CEE by the head of CEE Smarter Planet Solutions group. First round table with European Union representatives is to take place in June '14- I've made a significant contribution ( described 60 % of all algorithms) to creation of the cross – agency system aimed to detect potentially suspicious citizens in terms of law violation. At this point this system is being implemented. Client list is a subject of NDA.- I’ve made a major contribution to the development of an entirely new approach to risk assessment of the borrower, based on indirect deep profiling by indirect signs extracted from network profiles.

Responsibilities:- Design of the research laboratory and supervision of its creation- Conducting scientific research, development of new methodologies in the field of economic and financial behavior, neurobiological and psychophysiological basis of audience segmentation, psycholinguistic and behavioral analysis techniques and non-tool methods of detecting uncertainty and deception- Managing relationships with representatives of the scientific environment, Russian and foreign laboratories, research centers and universities, the business communityMain achievements:- Creation of Russia's first research laboratory for discourse and intent-analysis- Development and implementation of innovative research into the psychology of perception, severity of negative and positive primes in terms of direct and peripheral stimulation, analysis of verbal expression as a function of the interaction first and second systems within dual-process theory approach- Conducted studies of the perception of graphic emotion triggers and mimics responses, the reactions of different polygraphic channels in accordance with the matrix of basic and social emotions- Held the first of its kind study on neurohumoral, structural and environmental behavior-based decision-making style and aesthetic perception of a person, in which the meta-analysis was conducted more than two thousand scientific materials and sources. According to the results of the study developed a model for depth profiling of personality and personality typology construction in different environments (financial, consumer, aesthetic perception, etc.)- Developed new technics in the field of cognitive mapping, new approaches in analysis and implementation in-depth interview with the use of psycholinguistic, neurophysiological and ethnographic observations

course lecturer on "Citizen profiling, Nudge and Debiasing – how to drive people’s behavior"

Responsibilities:- Responsibility for the complete business cycle including defining business requirements for the new products and their development and implementation, control over PR of the company, market analysis etc.- Managing consulting projects, including the implementation of recommendations suggested- Developing business plans and strategies for other companies and implementing them- Writing informational materials, articles and commentsMain achievements:- Turnover growth from zero to TOP 20 Marketing Research Companies in Russia- Achieved 3-rd place on mentioning in the Russian media among research companies- Started one of the first neuromarketing projects in Russia and CIS- Developed over 10 brand new methodologies of marketing analysis, based on a deep understanding of peoples behavior and decision making process- Conducted and participated in other than 100 projects for the Samsung, Phzer, Philipp Morris, Novartis, Bank of Moscow, Russian Railways, P&G, Ahmad etc.- The series of syndicated specialized research projects devoted to the influence of priming effect on consumer choice, trade-marketing toolkit as part of its use in commercial facilities formats FMCG and DIY, new developments in the field of qualitative methodology of cognitive mapping, commercial audit, evaluation of the regional entities of the company, audit of brand image and brand equity

First course on Neuromarketing in Russia