Keith Morris Email & Phone Number

Rohrersville, MD, US

Rohrersville, Maryland, US

Oversee the winery’s sales and marketing, visitor experience, distributor relationships, and will drive the strategic trajectory of the estate. Working closely with owners Randy and Jennifer Thompson, as well as winemaker and owner Dave Collins, play a pivotal role in not only expanding Big Cork’s business, but also in building the recognition and.

Sonoma, CA, US

• Served on the winery's executive committee alongside CEO John Grant and ownership, guiding the transformation of Cline Family Cellars beyond its forty-year legacy with zinfandels and Rhone blends to its future, where.
• Engaged on a daily basis with Cline's cross-functional leadership teams including winemaking, marketing, sales, finance, direct-to-consumer (DTC) and vineyard management in support of the 2nd generation of the Cline.
• As Director of Cline’s domestic and international wine sales organization, developed and led a team of 20 talented direct reports responsible for actively telling our brand story and achieving revenue, distribution and.
• Crafted annual operating plans encompassing FOB pricing; cost of goods; production planning to achieve targeted margins for both domestic, export and DTC sales; marketing spends and promotional periods; new item.
• Developed and launched the new Cline "Seven Ranchlands" portfolio alongside our team, focused exclusively on the on-premise and DTC. Achieved distribution in more than 40 U.S. markets and surpassed 20k cases sold in.
• Achieved trusted connections within the leadership networks at SGWS, RNDC, Johnson Brothers, Breakthru and numerous independent U.S wholesalers. Expanded profitable export market relationships, especially in the UK.

Sonoma, CA, US

• Responsible for achieving the winery's top line sales and marketing objectives while overseeing the efforts of a network of 10 Regional Managers and more than 35 wholesaler partners. Led the winery's business from the.
• During my tenure, Cline's eastern division averaged +7% revenue growth annually, a track record that led to my promotion to winery Executive Vice-President in July 2021.
• Developed key partnerships with top-tier clients including Kroger, Wal-Mart, Costco, Publix, SE Grocers, Giant Eagle, Total Wine, Binny's, HEB, numerous regional chains and on-premise national accounts, resulting in a.

Sonoma, CA, US

• Managed a group of 7 wholesaler partners in the Great Lakes region including Ohio, Michigan, Indiana, Kentucky, Pennsylvania, New Jersey, Ontario and Quebec.
• Actively grew Cline's distribution and volumes with key chain and independent customers including Kroger, Giant Eagle, Heinen's, Jewel/Osco, Binny's, Bottle King, Meijer, Marsh, and others.
• Launched "Cashmere" by Cline and line extensions including Cline "Cool Climate" Chardonnay and Pinot Noir - while expanding total regional depletions to over 30,000 cases annually.
• The winery's primary control market leader, driving major gains in listings within the Pennsylvania Liquor Control Board, the Liquor Control Board of Ontario and the Société des Alcools du Québec.

Moraine, OH, US

• Recruited and trained a team of 14 sales professionals across the state of Ohio, focused upon growing revenue and distribution of more than 200 luxury wine and beer brands including Cline Cellars, Michael David.
• Increased annual gross revenue from under $8mm to over $25mm during my tenure, while more than doubling points of distribution for this previously underdeveloped portion of Heidelberg's portfolio.
• Consolidated warehousing and sales operations from 6 warehouses down to a single primary distribution center, successfully reducing operational expenses by +15% while increasing customer satisfaction and in-stock.

• In conjunction with WGUC Cincinnati Classical Public Radio and Heidelberg Distributing Company, established and fostered the growth of one of America's largest annual wine and food festivals.
• The festival continues to this day, having raised more than $7mm for 30+ charitable organizations in the Cincinnati area since 1993.
• Assisted in incorporating the 501(c) 3 organization, built the event's format, expanded programming, secured major sponsors including Kroger and Delta Airlines, and engaged more than 120 wineries each year to.

Doctor Of Philosophy - Phd (Abd), Musicology And Ethnomusicology

Master Of Education (M.Ed.), Music Education

Bachelor Of Education (B.Ed.), Music Education