Keith Morris

Keith Morris Email and Phone Number

Vice President and General Manager @ Big Cork Vineyards
Rohrersville, MD, US
Keith Morris's Location
Rohrersville, Maryland, United States, United States
Keith Morris's Contact Details

Keith Morris work email

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About Keith Morris

Senior wine industry executive with 25 years of experience in strategic planning, business development and leadership; Vice President and General Manager of Big Cork Vineyards in Maryland. 16+ years at 300,000 case Cline Family Cellars in Sonoma and previously as General Manager at Heidelberg Distributing Company in Ohio.As Vice President & General Manager, engaged in all aspects of Big Cork Vineyards' business including overseeing the winery’s sales and marketing, visitor experience, distributor relationships, and driving the strategic trajectory of the estate. Deep relationships in all 50 U.S. states and more than a dozen export markets including within SGWS, RNDC, Breakthru, numerous U.S. independent wholesalers and all major on and off-premise national accounts.

Keith Morris's Current Company Details
Big Cork Vineyards

Big Cork Vineyards

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Vice President and General Manager
Rohrersville, MD, US
Employees:
22
Keith Morris Work Experience Details
  • Big Cork Vineyards
    Vice President And General Manager
    Big Cork Vineyards
    Rohrersville, Md, Us
  • Big Cork Vineyards
    Vice President & General Manager
    Big Cork Vineyards Apr 2024 - Present
    Rohrersville, Maryland, Us
    Oversee the winery’s sales and marketing, visitor experience, distributor relationships, and will drive the strategic trajectory of the estate. Working closely with owners Randy and Jennifer Thompson, as well as winemaker and owner Dave Collins, play a pivotal role in not only expanding Big Cork’s business, but also in building the recognition and availability of the wines across the nation.
  • Cline Family Cellars
    Executive Vice President
    Cline Family Cellars Jul 2021 - Nov 2023
    Sonoma, Ca, Us
    • Served on the winery's executive committee alongside CEO John Grant and ownership, guiding the transformation of Cline Family Cellars beyond its forty-year legacy with zinfandels and Rhone blends to its future, where appellation-specific luxury bottlings including Alexander Valley Cabernet Sauvignon, Carneros-grown Sauvignon Blanc, Petaluma Gap Pinot Noir and Chardonnay drive the winery's top-line revenue and distribution growth.• Engaged on a daily basis with Cline's cross-functional leadership teams including winemaking, marketing, sales, finance, direct-to-consumer (DTC) and vineyard management in support of the 2nd generation of the Cline family taking the reins of the organization.• As Director of Cline’s domestic and international wine sales organization, developed and led a team of 20 talented direct reports responsible for actively telling our brand story and achieving revenue, distribution and volume objectives in all 50 states and more than a dozen countries. Expanded Cline's volumes from 80k cases in 2007 to over 300k cases during my tenure at the winery.• Crafted annual operating plans encompassing FOB pricing; cost of goods; production planning to achieve targeted margins for both domestic, export and DTC sales; marketing spends and promotional periods; new item launches and all other aspects of the winery's business across all channels.• Developed and launched the new Cline "Seven Ranchlands" portfolio alongside our team, focused exclusively on the on-premise and DTC. Achieved distribution in more than 40 U.S. markets and surpassed 20k cases sold in just its second full year of existence in 2023.• Achieved trusted connections within the leadership networks at SGWS, RNDC, Johnson Brothers, Breakthru and numerous independent U.S wholesalers. Expanded profitable export market relationships, especially in the UK, Norway, Sweden, Japan and South America.
  • Cline Family Cellars
    Vice President Of Sales, Eastern Division
    Cline Family Cellars Dec 2012 - Jul 2021
    Sonoma, Ca, Us
    • Responsible for achieving the winery's top line sales and marketing objectives while overseeing the efforts of a network of 10 Regional Managers and more than 35 wholesaler partners. Led the winery's business from the Rockies to the Atlantic- across more than 30 states and eastern Canada accounting for more than $20mm in gross annual revenue.• During my tenure, Cline's eastern division averaged +7% revenue growth annually, a track record that led to my promotion to winery Executive Vice-President in July 2021.• Developed key partnerships with top-tier clients including Kroger, Wal-Mart, Costco, Publix, SE Grocers, Giant Eagle, Total Wine, Binny's, HEB, numerous regional chains and on-premise national accounts, resulting in a 54% increase in POD growth during my tenure.
  • Cline Family Cellars
    Great Lakes Regional Manager
    Cline Family Cellars Mar 2007 - Dec 2012
    Sonoma, Ca, Us
    • Managed a group of 7 wholesaler partners in the Great Lakes region including Ohio, Michigan, Indiana, Kentucky, Pennsylvania, New Jersey, Ontario and Quebec.• Actively grew Cline's distribution and volumes with key chain and independent customers including Kroger, Giant Eagle, Heinen's, Jewel/Osco, Binny's, Bottle King, Meijer, Marsh, and others.• Launched "Cashmere" by Cline and line extensions including Cline "Cool Climate" Chardonnay and Pinot Noir - while expanding total regional depletions to over 30,000 cases annually.• The winery's primary control market leader, driving major gains in listings within the Pennsylvania Liquor Control Board, the Liquor Control Board of Ontario and the Société des Alcools du Québec.
  • Heidelberg Distributing
    General Manager, Lion Group Division
    Heidelberg Distributing Jul 1998 - Mar 2007
    Moraine, Oh, Us
    • Recruited and trained a team of 14 sales professionals across the state of Ohio, focused upon growing revenue and distribution of more than 200 luxury wine and beer brands including Cline Cellars, Michael David Vineyards, Boisset, Quintessential Wines, Rombauer, E. Guigal, Wilson Daniels, Pine Ridge, Clos du Val, Brooklyn Brewing and many others.• Increased annual gross revenue from under $8mm to over $25mm during my tenure, while more than doubling points of distribution for this previously underdeveloped portion of Heidelberg's portfolio.• Consolidated warehousing and sales operations from 6 warehouses down to a single primary distribution center, successfully reducing operational expenses by +15% while increasing customer satisfaction and in-stock execution within the portfolio.
  • Cincinnati International Wine Festival
    Executive Director
    Cincinnati International Wine Festival Nov 1993 - Jun 1998
    • In conjunction with WGUC Cincinnati Classical Public Radio and Heidelberg Distributing Company, established and fostered the growth of one of America's largest annual wine and food festivals.• The festival continues to this day, having raised more than $7mm for 30+ charitable organizations in the Cincinnati area since 1993.• Assisted in incorporating the 501(c) 3 organization, built the event's format, expanded programming, secured major sponsors including Kroger and Delta Airlines, and engaged more than 120 wineries each year to participate with more than 5,000 annual attendees at the Cincinnati Convention Center.

Keith Morris Skills

Wine Wine Tasting Sales Sales Management Wineries Marketing Strategy Management Beer Marketing Alcoholic Beverages Beverage Industry Retail Public Speaking Customer Service Food And Beverage Winemaking Event Planning Event Management Food Key Account Development Personnel Management Merchandising Account Management Trade Marketing Logistics Leadership Hospitality Microsoft Office Team Building Budgets Food Pairing

Keith Morris Education Details

  • University Of Cincinnati College-Conservatory Of Music (Ccm)
    University Of Cincinnati College-Conservatory Of Music (Ccm)
    Musicology And Ethnomusicology
  • University Of Cincinnati College-Conservatory Of Music (Ccm)
    University Of Cincinnati College-Conservatory Of Music (Ccm)
    Music Education
  • Furman University
    Furman University
    Music Education

Frequently Asked Questions about Keith Morris

What company does Keith Morris work for?

Keith Morris works for Big Cork Vineyards

What is Keith Morris's role at the current company?

Keith Morris's current role is Vice President and General Manager.

What is Keith Morris's email address?

Keith Morris's email address is km****@****ars.com

What is Keith Morris's direct phone number?

Keith Morris's direct phone number is +170793*****

What schools did Keith Morris attend?

Keith Morris attended University Of Cincinnati College-Conservatory Of Music (Ccm), University Of Cincinnati College-Conservatory Of Music (Ccm), Furman University.

What are some of Keith Morris's interests?

Keith Morris has interest in Family, Social Services, Children, Education, Environment, Golf And Travel, Music, Human Rights, Animal Welfare, Arts And Culture.

What skills is Keith Morris known for?

Keith Morris has skills like Wine, Wine Tasting, Sales, Sales Management, Wineries, Marketing Strategy, Management, Beer, Marketing, Alcoholic Beverages, Beverage Industry, Retail.

Who are Keith Morris's colleagues?

Keith Morris's colleagues are Meagan Grove, Tina Strite, Jennifer Thompson, Will Thompson, Desmond Fitzgerald, Meagan Grove, Maryellen Pessagno.

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