Manage UA strategies, overseeing various traffic sources such as Facebook, Google Ads, Unity, Applovin, IronSource, Moloco, Apple Search Ads.Conduct negotiations and oversee the signing of IO, NDA, and document workflow.Technical setup and coordination of specialists for establishing connections between MMP, Media Sources, and applications.Analyze the effectiveness of UA campaign and Media Sources.Research competitors in the areas of Media Sources, creatives, and procurement volumes.Develop and testing visual ASO hypotheses, coordinated event dates, and prepared promotional materials. Collaboration with the Creative Department:Contribute creative ideas, participated in brainstorming sessions, and managed the ordering and testing of creatives.Prepare reports on creatives, including testing and procurement results.

Launched and optimized traffic acquisition campaigns for mobile games on platforms such as Facebook, Google Ads, Unity AdsConducted testing of new traffic sources.Optimized audience targeting (GEO, age, gender, interests), purchase goals, and budgets to enhance ROI. Analyzed audience data.Set tasks for creating creatives and conducted subsequent testing.Worked with the tracking system Appsflyer.Prepared daily, weekly, and monthly reports on acquired traffic.

Launched and optimized traffic acquisition campaigns for mobile and social games on platforms such as Facebook, Google Ads, Unity Ads, Applovin, Chartboost, ASA.Conducted testing of new traffic sources.Optimized audience targeting (GEO, age, gender, interests), purchase goals, and budgets to enhance ROI. Analyzed audience data.Set tasks for creating creatives and conducted subsequent testing.Worked with the tracking system Appsflyer.Prepared daily, weekly, and monthly reports on acquired traffic.Coordinated activities with traffic acquisition agencies.