Oksana (Andreiuk) House Email and Phone Number
• Biotechnology scientist, strategist, digital marketer and speaker with a passion for innovation in healthcare• 10+ years of pharmaceutical and life sciences industry experience in digital transformation, and medical and marketing strategy consulting within Canadian and US markets• Professional speaker and Founder of Canadian Biohacker, first in Toronto to bring biohacking and longevity science to the mainstream, having grown membership to 600+ and hosted/spoken at 20+ events, including global conferences • 8+ years of customer/client-facing experience, including strategy consulting, business pitch development and delivery, performance analytics reporting, planning/delivery of workshops, training sessions and presentations• Experienced in consulting on medical and market activation strategy for pre-launch-, launch-, and mature-phase pharmaceutical and OTC brands across Respiratory, Vaccines, Oncology, Gastroenterology, Diabetes, Urology, Neurology, Pain Management and Pre-natal Health therapeutic areas across US and Canadian markets• Experienced in developing strategic brand market activation plans and digital solutions for targeting physician, patient, caregiver, pharmacist, nurse, and payer audiences• Proven ability to build and maintain effective internal and external partnerships, liaise with senior leadership teams, media and digital health vendors, technology founders, scientists and researchers
Abbvie
View- Website:
- abbvie.com
- Employees:
- 57013
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Lead, Patient And Emerging Technology - Canada And Latin AmericaAbbvieToronto, On, Ca -
Digital And Data Innovation LeadAbbvie Apr 2021 - PresentNorth Chicago, Illinois, Us•Leading end-to-end digital and data innovation strategy, roadmap, and operations within AbbVie Canada, including assessment of enterprise innovation opportunities and emerging technology trends, solution discovery, business case development, sourcing (ie new digital service supplier, software, hardware), pilot/POC design, implementation and scale. •Leading digital and data innovation activities across all business functions including commercial, customer excellence, medical, market access, human resources, and finance, to improve the patient, customer, and employee experience. •Leading continuous improvement strategy including business process optimization and automation solutions.•Leading and facilitating internal solutioning workshops to address business challenges with application of “Systematic Inventive Thinking” and “No Limits” innovation methodologies. -
FounderCanadian Biohacker Feb 2018 - Present• Biohacking and longevity evangelist and speaker on physical and mental health optimization, with the ultimate vision of extending healthspan and lifespan• Professional speaker, having hosted and/or spoken at 20+ events including global events such as Longevity2020 Conference and Biohackers Assemble 2020• First in Toronto to bring biohacking and longevity science and technology to the mainstream, having grown membership to 540+• Feature article "Biohacking 101" in Inside Fitness, Canada's #1 fitness magazine in the motivation issue of May 2019
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StrategistKlick Oct 2016 - Mar 2021Toronto, Ontario, Ca• Consulting on brand and market activation strategy for pharmaceutical and OTC products within Oncology, Specialty Care, Diabetes, Urology, and Pain Management therapeutic areas across US (primarily) and Canada• Full scope marketing consulting including all digital channels: website, email and direct mail CRM, social media, digital and print paid media, POC, conference booth experience design and media sponsorship, telehealth platform partnerships, chatbots, voice skills, field force tools, as well as digital campaign analytics strategy and KPIs• Curated an Innovation Day for a pharma brand client, identifying and bringing in US-based start-ups, resulting in a $55K project deal• Responsible for assessing new strategic partnership and marketing innovation opportunities with new vendors and technology platforms, and translating into business impact and opportunity recommendations for pharma brands• Leading strategy for new business pitches, market research and due diligence, to determine the optimal strategic approach -
Digital Marketing ManagerGsk Mar 2016 - Oct 2016Brentford, Middlesex, Gb• Internal digital marketing partner and agency liaison for brand marketing teams across Respiratory and Vaccines • Provided effective management and growth of branded digital platforms through insights/planning, development and execution on digital multichannel strategies and driving awareness/on-demand access to balanced, unbiased, information for the appropriate stakeholders, in compliance with GSK, industry, and government regulations• Multi-channel analytics champion for Canadian LOC, ensuring local translation and implementation of Global-led analytics initiatives • Acted as a bridge between marketing, IT, internal stakeholders, and agencies to execute on digital engagement tactics and establish internal digital channel capabilities• Reversed declining national sales for a mature vaccines brand by 10% through strategic digital marketing planning and execution • Vetted new digital vendors and worked with Legal and Procurement to establish MSAs when appropriate• Led internal digital channel training workshops with marketing and sales teams• Led a pilot partnership with Google Health Canada • Led Canadian digital marketing launch-readiness strategy for a vaccine product -
Digital Engagement AssociateGsk Dec 2014 - Feb 2016Brentford, Middlesex, Gb• Planned and executed digital engagement tactics to support the Canadian launch of 4 new respiratory products• Provided effective management and growth of branded digital platforms through insights/planning, development and execution on digital multichannel strategies and driving awareness/on-demand access to balanced, unbiased, information for the appropriate stakeholders, in compliance with GSK, industry, and government regulations• Managed delivery of digital tactics inclusive of: product websites, email campaigns, interactive product presentations, digital ad campaigns, social media campaigns, SEO, social platform engagement, and salesforce digital tools• Developed digital SOPs and best practice documents• Actively identified business opportunities and trends by monitoring stakeholder insights and trendspotting technological advancements in digital health, health IT, and big data analytics -
Medical Strategy And Operations AssociateGsk Jan 2014 - Dec 2014Brentford, Middlesex, Gb• Strong project management and strategic planning skills developed through ensuring quality Medical strategy and tactical plans delivered in alignment to global timelines• Ability to drive performance through good governance and risk management through support of audit readiness activities, monitoring divisional compliance against key processes, and managing divisional performance dashboard • Verbal and written communication skills displayed through compilation and delivery of weekly divisional newsletters, as well as planning and facilitation of training sessions and workshops• Self-starter attitude and ability to work across boundaries, displayed through building Medical capabilities by working cross-functionally with Global colleagues to leverage best practices -
Co-Chair Of Revenue Development; Pr & Outreach CommitteesCanadian Science Policy Centre Feb 2014 - Feb 2015Richmond Hill, Ontario, Ca• Responsible for oversight and management of a team of 25 across two volunteer committees, to build and maintain a network of 2,000+ national community and sponsorship partners -
Showroom AssociateVolkswagen Richmond Hill Apr 2010 - Jun 2014Ajax, On, Ca• Excellent interpersonal skills developed through performing effectively in a sales environment as the first point of clients’ business and information contact• Team player with a proven ability to facilitate positive customer relations while handling multiple responsibilities, including data-entry and financial transactions -
Volunteer, Revenue Development & Media/AdvertisingCanadian Science Policy Conference Mar 2013 - Dec 2013Richmond Hill, Ontario, Ca• Resourcefulness and ability to take initiative displayed by actively identifying and pursuing national media/advertising partnership and sponsorship opportunities • Strong organizational and communication skills, with an ability to adapt displayed through use of multiple digital channels to drive distribution of promotional materials and secure conference partnerships -
Research AssistantDonnelly Centre For Cellular And Biomolecular Research Jan 2013 - Apr 2013
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EditorThe Mike Publications Inc. Sep 2010 - Apr 2013
Oksana (Andreiuk) House Education Details
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University Of Toronto - Rotman School Of ManagementMarketing Strategy (Rsm2500H - Fall 2014) -
University Of TorontoAnd Biotechnology; Book And Media Studies -
University Of TorontoBiotechnology -
University Of TorontoCertificate In Management Of Enterprise Data Analytics -
University Of Toronto - University Of St. Michael'S College(Hons) Bachelor Of Science
Frequently Asked Questions about Oksana (Andreiuk) House
What company does Oksana (Andreiuk) House work for?
Oksana (Andreiuk) House works for Abbvie
What is Oksana (Andreiuk) House's role at the current company?
Oksana (Andreiuk) House's current role is Lead, Patient and Emerging Technology - Canada and Latin America.
What schools did Oksana (Andreiuk) House attend?
Oksana (Andreiuk) House attended University Of Toronto - Rotman School Of Management, University Of Toronto, University Of Toronto, University Of Toronto, University Of Toronto - University Of St. Michael's College.
Who are Oksana (Andreiuk) House's colleagues?
Oksana (Andreiuk) House's colleagues are Juliana Curtis, Mikaela Brady, Luca Cannavina, Catrina F., Prisca N, Rosana López Sánchez, Cristina Lazari.
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