Oksana Matchuk Email & Phone Number

United Kingdom

Ukraine

Upon assuming my new role at Pep Group, the landscape underwent a profound transformation owing to the unprecedented challenges posed by the COVID-19 pandemic. In navigating these uncharted waters, my dedicated team and I undertook the formidable task of not only managing the operational facets of Pep Group but also orchestrating a comprehensive restructuring of our processes to ensure the sustainability and continued growth of our business.Through meticulous planning and collaborative efforts, we successfully navigated this period of uncertainty, fostering resilience within our operations. The outcomes were not only evident in the sustained successful collaborations with esteemed entities such as Colgate-Palmolive CEE, Kimberly Clark Europe, Church & Dwight Canada, among others, but also the initiation of a new and impactful partnership with PepsiCo Europe. This collaboration, as with the rest of our Clients, involved delivering superlative marketing content across a diverse spectrum of media channels, languages, and geographical regions.

Ukraine

Effectively managed cooperation with strategic partners at PEP Group (formerly Pepelatz Production), overseeing daily project management for incoming briefs and assignments. Led a creative production team handling video, print, and digital projects. Maintained meticulous document flow and financial control, including cost estimates, purchase orders, and invoices. Coordinated the involvement of third parties such as sound studios, directors, photographers, and freelancers to ensure seamless project execution.

I spearheaded comprehensive advertising campaigns spanning 360 degrees for McDonald's within the Ukrainian market. Whether tasked with creating simple internal event stickers, conceiving innovative commercials, or pioneering novel visual approaches for menu boards - my collaborative efforts with the exceptional teams at McDonald's and TBWA consistently yielded success amid myriad challenges, all while embracing a spirit of enjoyment and an unwavering commitment to perfection.

As I progressed from an Account Executive to an Account Manager, I had the opportunity to contribute to diverse campaigns spanning multiple regions, including engagements with Philip Morris International in Ukraine, Georgia, Armenia, and Moldova, as well as with Mondelez in Ukraine, Belarus, and Moldova. Additionally, I was honored with the Leo Burnett Star Reacher award in 2014 for my contributions. You can find more details about this recognition at http://www.starreacherawards.com/.

Ukraine

Engaged in strategic initiatives to promote Amber projects and enhance cultural ties, including active involvement in the Forum of the Cities of "Amber Route" resulting in the signing of a cooperation protocol between Rivne and Gdansk. Contributed significantly as a partner in key events such as the opening of the Rivne Amber Museum, the Ukrainian ethnic festival "Amber Route," and the beauty contest "The Rivne Pearl-2010" to foster Amber awareness in Ukraine. Additionally, played a pivotal role in organizing and participating in prestigious exhibitions like the "Jeweller Expo" in 2010 and 2011. Directed the end-to-end management of Amber handmade product production and sales.

Ukraine

In this capacity within the organization, I specialized in the strategic planning and seamless execution of promotional campaigns spanning a spectrum of media channels, including TV, radio, print, and out-of-home (OOH). Notably, for the launch of compelling Warner Bros. movies, my responsibilities extended beyond the successful organization of movie premieres and presentations. I assumed a leadership role in managing creative teams, overseeing critical tasks such as the meticulous localization and approval of posters, the development of Point of Sale (POS) materials, and the end-to-end supervision of the production and distribution of promotional materials tailored for cinema theatres.

Ukraine

This role has been instrumental in honing my skills in crafting comprehensive commercial offers, fostering proficiency in negotiating and successfully concluding agreements with clients. I have developed a proven track record in strategically cultivating partnerships with diverse stakeholders, including mass media, advertising agencies, and direct clients.

Brand Strategy

Education record