I help brands establish a strong connection with their audience through the power of design. I firmly believe that good design is good business, as it reflects the identity of a brand and sets them apart in the market.Currently, I work as a design partner at Meaningful Gigs.I am also the founder and creative director of Hingees.com, a lifestyle brand with a strong design foundation. The concept of Hingees is to build a community of individuals who appreciate and are moved by simple, yet beautiful things.In the past, I have led a distributed team of multilingual creatives across different markets and countries. This included people who speak English, French, and Arabic. My skillset blends brand design, brand strategy, product development, and visual communication with a diverse background ranging from agency, corporate and freelance environments.Beyond design, I enjoy taking photos of architecture and everyday life. Other times, I gush over brilliant storytelling in film (and all the typography and smart product placements).