Oladayo Idowu Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Develop and implement comprehensive brand strategies that align with company goalsMonitor performance metrics and leverage the insights to detect trends and refine brand strategy.Create and oversee the development of brand messaging and creative concepts across various channels.Plan, execute, and monitor multi-channel marketing campaigns, including digital, social media, print, and events.Work closely with key stakeholders to ensure brand consistency and alignment across all touchpoints.Coordinate with external agencies to execute marketing initiatives and promotions.Oversee the creation of brand-related content, including social media posts, promotional materials, and advertising.Ensure all content is on-brand, engaging, and optimized for different platforms.Utilize data and analytics tools to measure campaign effectiveness and adjust strategies as needed.Establish and maintain brand guidelines to ensure consistent application of brand elements across all marketing materials and communications.Lead and mentor the Associate, Marketing and Design, providing guidance, support, and performance evaluations.Prepare and present reports on brand performance, campaign results, and market insights.

New York City Metropolitan Area

Created original content for social media channels garnering over 100% increase in follower growth and engagement on LinkedIn, which aided to our recruitment efforts. Developed and executed strategies for audience and engagement growth.Used best practices for social media to assist with the expansion of the brand visibility by increasing Instagram followers by 63% and organic engagement by 33%.Managed social media campaigns and partnerships with key stakeholders.Facilitated on-site, in the moment event coverage on various social channels.Managed and executed on day-to-day social media strategy.Generated content and campaigns across social platforms with a focus on compelling content and copy that spoke to our audience.Created and executed social media strategies on a monthly, quarterly, and annual basis, ensuring content was aligned with the brand’s voice and positioning.Developed activity calendar for the organization across all existing channels and developed strategies for emerging social media platforms.

Greater New York City Area

Developed the brand identity, including the logo and overall aesthetic.Designed and maintained branding materials to ensure consistent brand representation across all platforms.Participated in pitching and securing opportunities with clients such as LinkedIn, Twitter, A&E, NBA, Bumble.Directed the execution of creative campaigns across print and digital media.Provided creative direction and support for website rebranding and other developmental projects.Created and managed creative timelines for all social media channels.Worked with the founder in planning and executing events and programs.

New York City Metropolitan Area

Determined patients’ needs by specifying the data and market information needed to develop optimal patient experience and effective problem solving solutions in tandem with the Population Health, Data, and Development departmentsDeveloped and directed marketing strategies for CHN’s brand, programs, and services while drawing inspiration for these campaigns from reviews, market research, and various focus groupsManaged all social media platforms with the intention of engaging the communities, promoting events and services, and increasing brand awarenessAnalyzed campaign performance metrics and findings to proactively alter campaign strategies on a need-be basis and report to upper managementDesigned and developed creative materials in a timely and resourceful manner, such as brochures, ads, fliers, and video productionOversaw and organized work from outsourced design partners and vendors

Greater New York City Area

Grew Instagram net follower growth by 88% and engagement by 600% by creating original contentCreated layouts and designs for all CHN marketing collateral.Assisted the CHN marketing department by researching and collaborating with vendors for various projects, including signage, uniforms, and business cards.Oversaw the design and consistency of all print and digital materials, including letterhead, logos, brochures, signage, and business cards.Crafted targeted marketing content for annual reports, newsletters, posters, and website updates.Contributed to the marketing department’s development and implementation of marketing campaigns for Community Healthcare Network’s programs and services.Ensure consistent representation of CHN’s image and brand across all communications by collaborating with CHN Executives.Designed and implement marketing and outreach campaignsMaintained consistency in public image through the design of materials such as signage, ad campaigns, stationery, and business cards.Collaborated with consultants and vendors on the design and production of educational materials, publications, and marketing collateral.

Greater New York City Area

Designed original content for social media, including illustrations, infographics, typography, and GIFs.Developed innovative strategies to support brand initiatives, focusing on influencers, partnerships, and consumer engagement.Collaborated with the Creative Director to produce rebranding materials for clients, such as hangtags, packaging, and in-store displays for FootBedsDesigned impactful ads for print and digital media for Mariot Vivot, featured at JFK Airport.Art directed shoots for editorial, social media, and email marketing.Developed custom pitch packages to attract new clients.Managed the design, production, and maintenance of digital assets.

Greater New York City Area

Coordinated with the team to produce digital and print advertising materials for clients.Assisted in collaborative efforts and event planning.Organized and managed lunches, functions, parties, and various events both on-site and off-site.Supported recruiting and hiring processes, including interview scheduling and new employee onboarding.Provided administrative support to the Principal and PR team, including scheduling meetings, handling phone calls, managing expense reports, and coordinating travel.

Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: A.T.V, Albany Student Press, Angelic Voices of Praise - Liturgical DanceAlbany Student Television, Albany.

Mass Communication/Media Studies

Activities and Societies: N.Y.P.I.R.G, Cortland Dance Company, Cortland Gospel ChoirN.Y.P.I.R.G, Cortland Dance Company