The Oniparo company intends to leverage the old common African practice where used wearables were exchanged for plastic household materials in a form of trade-by-barter system.They aim to connect individuals, households that have valuable items that they have no use for or that are surplus to their needs with other people that these items can be useful for. It could be an outright giveaway or  in exchange not only because they are trying to avoid waste but also because they care and are concerned about the health of our planet.My role:- Led a team of 3 designers in the creation of the digital experiences. Website and barter app (coming soon)- Conduct user research to inform design decisions and identify pain points in the user journey- Create wireframes, user flows, and prototypes to communicate design concepts and iterate on designs- Collaborate with cross-functional stakeholders, including a product manager, developers, and QA, to ensure designs are implemented effectively- Conduct usability testing and analyze user feedback to improve the user experience

They are a novel consulting firm preferentially serving early Edu-tech and health startups, guiding them to reach optimal heights. Cosmos Club builds for the future, for one that involves cutting edge technologies. They embrace new, daring ideas, and play around unconventional methods. They love to share these bold ideas with an audience and on this version one, I was tasked to design a web app to put descriptive information out and collect email.- Collaborated with other designers and developers to implement branding guidelines- Designed a web-based learning management system landing page to be used by entrepreneurs and self-help professionals.- Conducted user research and developed user personas to inform design decisions.- Designed wireframes and prototypes to communicate design concepts and user flows.- Worked closely with developers to ensure designs were implemented as intended.- Conducted usability testing to validate designs and identify areas for improvement.

They are a novel consulting firm situated in Wyoming preferentially serving early Edu-tech and health startups, guiding them to reach optimal heights. Cosmos Club builds for the future, for one that involves cutting edge technologies. They embrace new, daring ideas, and play around unconventional methods. What they do is exciting, and they will love to share these bold ideas with their audience. They want to innovate, try various ideas, again and again. On this one, I collaborated with the stakeholders to facilitate a strategy workshop and afterwards delivered the following:What I delivered- Conducted market research and analyzed data to inform brand strategy and identity development- Designed visual identity elements, including logos, color schemes, typography, and imagery- Developed brand messaging and voice to reflect the brand's personality and values- Managed brand identity implementation across all touchpoints, including website, social media, marketing materials, and packaging- Collaborated with cross-functional teams, including developers, copywriters, and project managers- Continuously evaluated and refined brand identities to ensure they remained effective and relevant

-Oversee the execution of branding, marketing and pricing strategies-Ensure our brand message is strong and consistent across all channelsand marketing efforts (i.e. events, email and other digital campaigns,web pages and promotional material etc.)-Enforce company-wide adoption of brand standards and style guidese.g. in day-to-day activities and operations design.-Analyze consumer behaviour, determine and refine customer personas.-Identify opportunities to reach new market segments and expandmarket share.

They are niche boutique in London, U.K for corporate and working class women who’s body shape doesn’t fit in the conventional clothing size charts. The business goal was to sell high-quality custom made fashion pieces for corporate women or career women who work in spaces where confident front facing presence is required, the brand prioritizes this as they encourage bold audacious women to be confident at what they do and I was hired to develop an identity that reflects these. My action steps1. I worked closely with the client and other stakeholders to ensure that the brand identity meets their expectations and I incorporated the feedback into the design process.2. I researched and analyzed the brand, its competitors, and its target audience. This helps them understand the brand's unique value proposition and create designs that are both visually appealing and relevant to the target audience.3. Based on this research, I developed design concepts that captured the essence of the brand and its key messaging.4. Visual design: This included the visual elements of the brand, such as the logo, typography, color palette, and other graphic elements. 5. I finalized it with a brand guidelines that outline the visual standards for the brand.