*Pioneered and grew my unit from a one-person team to six other professionals in the reporting line to help accommodate the growing needs of the department from inception to date. *Managed the corporate marketing and communications functions, overseeing the marketing budget of millions of Naira across 8 locations. *Initiated and launched Corona’s Digital transformation programme with the unveiling of the Corona Schools’ websites. *Initiated the official registration and constitution of the Corona Schools Alumni Association and the development of the Alumni Association’s Governing Constitution and the appointment of the executive alumni officials. *Developed the Corona Schools’ Corporate Communication Policy and the Social Media Policy document, launched and completed the first-ever official Corona Brand Manual for all internal and external branding protocols to ensure consistency in the brand message for the brand in 2019. *Initiated Branding and Marketing Workshop for all Schools Management to help drive consistency and the appropriate use of brand assets across all schools locations.*Initiated and launched a Virtual School Tour for the Corona Schools’ website showcasing the facilities for all 8 locations, which enables parents to make enrollment decisions on the spot from wherever they are based in the world. *Serve as liaison for media relations, developing press releases and ensuring their strategic distribution to media to boost organisational awareness and reputation within the target market. E.g. Securing a feature cover of The Guardian Woman for the CEO, targeted story and feature placement in parenting communities and blogs.*Consistently examining the value of all work produced by all team members to ensure it’s delivering against KPIs; regularly reports the achievement of monthly, quarterly, and yearly goals and objectives back to the management. This includes using evaluation and analytic tools such as HubSpot and others.

*Managed digital strategies and recommendations for client brands based on client business objectives, online strategies, and their competitive landscape.*Planned brand-building strategies, developed consumer digital behaviour insight and trends, and analysed the impact of various digital touchpoints on the client’s business and marketing strategies.*Worked with clients to compose compelling stories that communicate brand proposition and supported them in utilising digital channels and assets to communicate the brand positioning and establish brand equity.*Facilitated workshops and training for organisations as follows: The US Consulate, Fifth Gear Consulting, SWEC-Women in Business Hub, Ladies in Business Club etc. *Projects success and achievements featured in the Guardian Woman Newspaper, The Leading Ladies Africa, Business Day and Tribune Newspaper among others. *Developed reputation management plans to enhance the company’s reputation by managing corporate news and communication channels.*Implemented media strategies to enhance awareness through various platforms and coordinated with the press to disseminate news about client organisations.

*Devised creative and cost-effective incentive and morale-boosting programs (including special events and tiered awards structure) that increased employee satisfaction and productivity for clients.*Established performance specifications, cost and price parameters and sales estimates for brand campaigns and measured performance of all campaigns against pre-set performance indicators.*Coordinated projects from inception to execution, overseeing each phase to ensure it ran smoothly, tracked project deliverables and designed project documents to monitor performance and for ease of data retrieval.*Successfully planned, organised, and managed various marketing events and projects for client organisations.

*Developed and planned marketing strategies to generate and promote brand awareness; designed and implemented promotional campaigns and collated results to measure performance to improve subsequent campaigns.*Produced creative content, published marketing collaterals in line with marketing plans and managed both online and print marketing campaigns.

Responsibilities included: Assisted in news production for the daily content for on air and multimedia platforms. Writing and rewriting news stories. Editing and producing assistance for daily newscasts.