Recruited to:• Lead the development of ICONIQ’s brand activation globally• Develop experiential marketing plans and forecast the required budgets – both short & long term• Develop key metrics and KPIs to measure the success of ICONIQ's marketing activities. Manage ICONIQ's product placement strategy, including: film, television, and product seeding in the entertainment industry.• Build an entertainment portfolio with brand-appropriate entertainment partners and feature film franchises.• Lead the strategy, creative development and delivery roadmap of fixed site brand experience centres.• Lead global and international experiential strategies and events; guide and support activities, which are carried out by colleagues and 3rd parties. Build appropriate Brand Immersion team structure and resources.• Review objectives and set performance targets for employees. Lead Brand Immersion team, strengthening professional skills and competency. • Provide organizational leadership for global and international brand marketing strategy and brand events. • Supervise the day-to-day marketing operations team to ensure marketing projects and events are delivered on time.

Key accomplishments included:• Performed strategic brand planning, project delivery, and cross-functional brand and marketing integration.• Was responsible for the development and delivery of all Brand Experience. Developed and implemented annual marketing plans. Managed communications, CRM, digital, social, retailer marketing, PR, and experiential.• Developed the strategy, creative and operation model of the first fixed site Land Rover Experience centre in China. Delivered to completion with successful operation at a premium destination resort in China. Global benchmark of an experience centre outside of the home market (UK)• Expertly drove operational excellence and cost efficiencies. Handled annual budget planning and management of financial budgets. Utilized expertise in creating and managing brand partnerships and sponsorship activity.• Demonstrated ability and expert skills in designing, developing, and leading fixed site experience centers. • Management recognized for successfully launching a wide range of products to China market from 2011-2017.

• Efficiently headed up of Jaguar / Land Rover China events, exhibitions, auto shows, and sponsorship team.• Was responsible for everything experiential within JLR China. Developed teams and managed agency partners.• Communicated strategic plans to the event team, and assigned specific tasks for each member of the team.

• Provided executive-level leadership of the Land Rover event management contract. Built a unique client proposition in delivering logistical and operational excellence, employing a value-added approach, and conducting brand, market, and consumer analysis to ensure that the event was aligned with brand and corporate objectives.• Offered high-level input into the creative design of activities and worked collaboratively with both the event team and the client to deliver affinity with the brand. Continuously oversaw the end to end event lifecycle.• Managed single event budgets of up to £10m while driving operational excellence and cost efficiency.• Experienced in producing event agendas via an excellent understanding of all aspects of organizing events.• Gained a better understanding of how to get the best out of people and how to motivate a team for events.

• Played a crucial role in end-to-end project management of global brand communication events for Land Rover, which included product launches, training, incentive program, press events, and motor shows.• Detail-orientated and involved in all aspects from planning through to logistics and onsite operations.• Worked with event team at the business development stage – providing input into bid proposals and event conceptualization. Oversaw all delegate and global market communication, and ensured brand alignment.• Utilized relationship management skills to maintain an open and active line of communication with the client – providing continued satisfaction and resolving issues or problems quickly and often independently.• Played a contributory role in financial planning and budgetary control of operations (up to £2m per event).• Demonstrated high-levels of customer awareness to always ensure a first-class customer experience.