Being the lead creative for the Brand Activation department, responsible for a group of Creative Directors, Art Directors, and copywriters creating digital advertising campaigns and experiences for clients like Cadillac & Chevrolet, Mastercard, Westlotto, Merz, Sanofi, Hyundai, and Miele Professional.

Responsible for creating digital advertising campaigns and experiences for clients like Cadillac & Chevrolet, Mastercard, Aids Foundation Germany, Nespresso, Cisco, Microsoft, Opel, Black & Decker, and Zurich Insurance.

At DearNova/iO, I became the Creative Lead at one of the leading and most innovative and technology driven experts in the Netherlands. A Think Tank-like environment where the customer's problem is always at the heart.

Swordish Media was one of the first advertising agencies in Amsterdam with a focus on digital advertising, web development, social media, and content production. Pioneering our way and pushing the establishment.

At WWAV I was responsible for devising and executing advertising campaigns for non-profit organizations. Customers included WWF, Natuurmonumenten, KWF cancer control, and many more.

Etcetera was a subsidiary of DDB/Omnicom. Here I specialized in shaping and designing advertising campaigns.

Out of my love for design, I started a design studio in the heart of Amsterdam. With this studio, we mainly focused on start-ups and subsequently gave them a professional appearance.

Looking for a different challenge I joined EURO RSCG 4D. It was a specialized digital agency. That year I worked with other creative teams on the 2002 release of the Nokia game, A game solely designed for Nokia. The Nokia Game was a series of Alternate Reality Games (ARGs) produced by Human-i Euro RSCG for Nokia.

The creative industry was changing with the arrival of the Internet, and being part of one of the first digital departments of PPGH JWT I created digital experiences for clients like Heineken, BMW, Apotheker.org (The first Dutch digital Pharmacy), and ANWB (The Royal Dutch Touring Club).

At TMP Worldwide I started my career as a Junior Art Director where I had to learn the trade. TMP Worldwide is part of monster.com and is the leading agency in Employee Communications. Working for clients like Nike, Mitsubishi, Heineken and more.