Olafur Gudjonsson Email & Phone Number

San Francisco, California

Stagehand, carpentry, rigging, lighting/electrics for corporate events, concerts, theaters/tv/movie-production.

San Francisco Bay Area

I design and build custom high-end furniture from concept to finished piece. I have a background in engineering and a lifelong passion for problem-solving. I firmly believe that elegant design and aesthetic beauty emerges when ones seeks to find the most efficient mechanical solutions to balanced the use of complementary materials which together serve their purpose to defy gravity and balance space providing mechanical integrity. Beautiful things tend to perform beautifully. My goal is to tickle the mind with an elegant piece while uncompromising function through the harmonic use of materials and textures, colors and finish, a respect for physics, mechanical intuition, and guided by a deep understanding of positive/negative space and the Golden Rule of proportions.

San Francisco, California

• Developing marketing and branding solutions for artists and craftsmen, as well as business models to help them focus on their skillsets and maximize output and market penetration.

San Francisco, California

• Operated transportation services in the Bay Area• Spoke at the San Francisco Taxi Cab Commission in 2006. Assisted with developing the argument and need for passing the Green Transportation Bill by the Taxi-cab commission in the Bay Area. • Argued the need for Cab Companies to cover healthcare costs for all drivers unless they agreed to implement a green energy policy for all future vehicles across their entire fleets.

Greater Los Angeles Area

• Conducted a SWOT analysis to develop and implement a stronger new direct marketing plan and company positioning within a competitive and crowded field.• Implemented a stronger strategic sales approach, which led towards broader and more effective target marketing. • Increased consumer awareness of our relatively new company emphasizing our superior product and application techniques increasing sales by 36% since 2003. (Or by $234,000)• Designed and successfully launched new marketing collateral and sales field manual based on market research; the main selling tool for the sales team.• Initiated service expansion to include high-end, high-return clients, which allowed us to reach a broader consumer base while increasing marginal revenue.• Managed pool restoration sales and follow up, specializing in high-end product and design needs for high-margin clients demanding more involvement.

Greater Los Angeles Area

• Successfully conducted field investigations and surveillance of possible manufactures and resellers of counterfeit apparel. Clients included Louis Vuitton, Gucci, Von Dutch, Phat Farm, Nike, and Dooney & Burke, New-balance, etc.• Tested, investigated, and analyzed products for authenticity and originality.• Attended depositions and testified in Court on behalf of original manufacturers.• Aided in serving warrants and detaining of delinquent parties and related goods.

Reykjavík, Iceland

• Successfully contributed to the Sales/Marketing department for the Sole Distributor/Packaging Company of domestic and imported cheeses in Iceland. (Annual Sales Estimated $15 million+ *2002 IS KR converted)• Dedicated to making personal contacts with new businesses and selling new business ideas to clientele to assist in maximizing market revenue potential.• Assisted in the integration of the company´s first bar-coding and inventory management system.• Successfully produced marketing collateral for special city and small community events, seasonal airtime commercial television ads, and coordinated promotional special events.

Reykjavík, Iceland

• Successfully administered the development of a new market/client base in promotional advertising within the Icelandic Television broadcasting segment. • Responsible in the creation of a subsidiary firm which bulk-purchased unsold TV airtime from a new Television station, Skjar 1, and resold 60 second spots as promotional placements for product and service providers which enabled clients to promote or educate viewers about various offers and/or messages on a seasonal basis, where conventional TV advertisement was cost-prohibitive.• Consistently added to the success of client’s sales and revenues effectively cannibalizing our company out of existence as predicted during the company’s developmental stage. The realized success of our clients and word of mouth led to decrease the market segment’s risk aversion towards developing complete marketing and advertising campaigns, thus reducing the amount of unsold advertising slots for us to bulk purchase at a discount.

Reykjavik, Iceland

• Hired by first of its kind start-up recording company to streamline operations and manage fiscal budgeting and revenue analysis to acquire funding for 2-year marketing and operational goals. Funding of $350 thousand obtained. • Facilitated studio completion and authored legal record and publishing contracts. This was the first Icelandic recording and publication company dedicated to exportation of Icelandic musical talent to international markets. • Scouted for new talent & coordinated music production, product orders, distribution, promotional plans and execution.• Developed marketing initiatives to showcase and promote in-house artist under the name “Heartbeat in Reykjavik”. This was the spark that led to the creation of the Iceland Airwaves festival in 1999, which has become an annual essential element of the Icelandic tourism industry and a seasonal promotional travel package for Iceland Air for the month of October.

Reykjavík, Iceland

• Consulted founding owners in developing and implementing their mission statement & Generated applications for finances and relevant promotional portfolios to achieve funding and copyright goals.• Conducted Marketing analysis and researched possible areas of development regarding promotion, product segments (including possible educational video game in alliance with Discovery Kids)• Streamlined and outlined 1, 2, and 3-year operational goals. Secured initial funding goals for 6-month developmental period.• Product: children’s show geared towards information on behavioral/material/academic issues, socio/psycho/cultural issues; as well as environmental issues with emphasis on developmental preparation for taking on the “future” in a positive and fulfilling way.

Bachelor Of Science (Bs), Business, Management, Marketing, And Economics

Intro To Product & Transportaion Design

Attained extensive understanding and basic experience within the field of product and transportation development.

B.A., Graphic Communications

Activities and Societies: Worked at Lehigh University´s Media Center, assisting Staff and other students with presentations, document.

Highschool Diploma, Economics

High School Diploma

Activities and Societies: Track, Ski Team

Education record

Activities and Societies: Track & Field, Ski Team