As a freelance journalist, I work with an international PR agency to create high-impact, tailored content for global media. I specialize in crafting expert-level articles and interviews that showcase client expertise, aligning each piece with the editorial standards of the targeted media outlet. •Conduct in-depth client research to identify key insights and develop compelling narratives.•Strategically identify newsworthy angles to position clients within relevant industry conversations.•Research and write high-quality, media-specific articles and interviews that engage readers and highlight client expertise.•Collaborate with PR teams to ensure content meets client objectives and adheres to editorial style.

Initially joining RT English as a journalist, I was responsible for identifying and researching newsworthy stories, with a strong focus on fact-checking, source validation, and detailed topic analysis. I mastered the art of finding accurate information in multiple languages and consistently delivered high-quality articles tailored to a global audience. Additionally, I selected and curated images from international photo banks to accompany articles.•Researched and wrote news stories, ensuring they were accurate and relevant to a diverse readership.•Conducted in-depth fact-checking and sourced original material from various global outlets.•Worked with photo editors to select compelling visuals for online publications.Later, I transitioned to the social media team, where I focused on creating engaging content for various media platforms. I crafted witty and eye-catching social media posts, memes for funny news stories, and edited short video clips, including selecting music and creating headlines to draw the audience's attention.•Developed creative posts and memes for a variety of media platforms to increase audience engagement.•Edited and produced short videos, selecting music and visuals to enhance the viewer experience.•Created humorous and engaging headlines that resonated with diverse social media audiences.

Starting as a journalist in the fast-paced breaking news department, I quickly earned a promotion to editor due to my ability to efficiently gather and verify information, write quickly, and produce high-quality reports. Throughout my tenure, I was responsible for overseeing the newsroom operations, mentoring junior staff, and ensuring the rapid publication of high-impact news stories.•Breaking News & Exclusive Reports: Sourced and wrote urgent news articles, often breaking stories ahead of competitors. My ability to react quickly and create compelling narratives consistently placed articles among the top-read pieces.•Research & Fact-checking: Engaged in deep research, cross-referencing international and local sources to ensure the accuracy and credibility of all published content.•Headline Writing: Crafted attention-grabbing headlines that significantly increased article views and engagement.•Editorial Leadership: As a news editor, I coordinated the daily news flow, assigned tasks to the newsroom team, and provided critical editorial feedback to ensure high journalistic standards were met.•Team Development: Trained new hires in the newsroom, helping them adapt to the high-pressure environment and refining their news-writing skills.

I played a pivotal role in building and growing the Instagram presence for one of the leading sewing schools in St. Petersburg. Joining at the very inception of the school, I created and executed a comprehensive social media strategy that increased brand visibility and also drove significant sales through organic engagement.•Account Creation & Growth: Developed the Instagram account from scratch, creating an engaging visual aesthetic and content themes that resonated with the target audience.•Content Creation & Strategy: Conceptualized and wrote all social media posts, from educational tips to promotional content, maintaining a consistent and friendly brand voice.•Audience Engagement: Actively responded to comments, queries, and direct messages, building a loyal community and fostering trust with our audience.•Influencer Collaborations: Negotiated partnerships with local influencers and bloggers, significantly increasing the account's reach and engagement through creative collaborations.•Sales through Social Media: Personally managed all inquiries via Instagram, consulted potential clients on courses, and successfully converted them into paying customers. Within the first month, Instagram became a key sales channel, contributing to consistent monthly revenue of up to 200,000 RUB (2,000$.)•Campaigns & Initiatives: Launched innovative content series and interactive campaigns, driving user engagement and expanding the school's online presence.

As a freelance writer, I collaborated with diverse clients across various industries, delivering high-quality content tailored to meet their specific needs. Over the course of several years, I developed strong expertise in content creation for digital platforms, social media, and websites, with a focus on engaging and converting target audiences.•Content Creation: Wrote and edited articles, blog posts, and website copy, ensuring clarity, tone alignment, and engagement.•Social Media Writing: Crafted compelling social media posts designed to resonate with audiences across various platforms, optimizing for engagement and shareability.•Marketing & Advertising Texts: Produced effective advertising copy for campaigns, focusing on clear messaging and persuasive calls to action.•SEO-Optimized Content: Created keyword-rich content that aligned with SEO strategies, driving organic traffic to clients' websites.•Industry Versatility: Worked with clients in various sectors including e-commerce, fashion, education, and technology, adapting tone and messaging to align with each brand’s unique voice.•Client Communication: Maintained strong relationships with clients, ensuring projects were delivered on time and to their satisfaction.