In Velocity we believe in smart work. We know that properly implemented and used collaboration and automation tools build business value and competitive advantage in the market. To create real value for you and deliver fast results:- We thoroughly analyze your company's needs- We quickly and efficiently implement tools optimal for your business- We adapt their performance to existing processes and projects- We train and support your team so you can benefit from new solutions right away and to the maxAre you looking for new tools to help you grow your business? Let me know, I can help :)As Head Coach and CMO I - foster customer relations & service- provide business need analysis- run on-site communication & automation tool implementation- focus on training and team support

o Region East Europe: (PL/CZ/SK/HU/BG/RO/LV/LT/EE/GR/CY/HR)- Build on and extend global strategies and framework to drive customer group regional growth- Create a thorough Customer action and communication plan to engage customer and brand growth - Be part of setting goals and follow up on results and test plans

Responsible for enabling CEE markets to deliver digital sales targets and for the digital channels’ growth. In cooperation with central and CEE markets partners, I am designing the commercialisation and monetisation strategy including digital merchandising plan, as well as online marketing, SEO and content marketing guidelines and best practices. I am also in charge of supporting the execution of Customer Lifetime Value (CLTV) management framework across all touchpoints as well as of optimisation and harmonization of user experience and journey through always-on UX programs.

- creating and implementing comprehensive content marketing strategy based on stakeholders’ interests aligned at a regional level. Driving growth through: customer acquisition, best in class customer experience, building quality perception and brand relevance and boosting consideration and conversion - planning, producing, delivering throughout the region and optimizing impactful written and visual content supporting: product launches, seasonal events, performance and branding campaigns, social media engagement, customer lifecycle management, social selling initiatives and mobile acceleration. Developing regional assets as building blocks for local creative teams. KPIs: revenue growth, traffic, engagement; assets adoption throughout the region- developing digital assets aimed at growing representatives’ businesses, ranging from online product and business trainings, product catalogues, loyalty programs to sharable visual assets supporting social selling initiatives across the region- building capabilities and internal communication networks, tools, training and knowledge sharing processes to align business goals, develop and deliver growth driving content and assure performance feedback. Developing and coordinating working relations of 5 multinational digital teams from Central European clusters - managing a team of creative in-house professionals and outside vendors performing within a complex matrix of stakeholders, ranging from Global Marketing to Local Sales Support; designing and managing processes and budgets to ensure that delivered content supports all main business goals.

I am responsible for the creation and implementation of content marketing & content distribution strategy at Avon. I run a team of creatives focused on delivering multimedia content (with focus on video) for Avon online store and social media to help activate key launches and build context around products, supporting both online and offline sales through customers’ engagement. Our content is distributed to and published in 19 Central European countries and helps local teams deliver on their business priorities.

- developing new lifestyle products and brands under the master brand of gazeta.pl, incl. foch.pl, lula.pl, groszki.pl and kobieta.gazeta.pl. Setting business objectives and KPIs; actively participating in designing and product development processes to represent business interests and provide context for development teams; developing content strategies and building capabilities and processes. - building and managing editorial teams; designing editorial schedules, creating and promoting new rich media formats; providing constant optimization of editorial efforts according to ongoing analysis of performance. KPIs: traffic (also returning), pageviews and engagement. We grew the real users metric by 10% in the highly competitive lifestyle category (Gemius/PBI).

- developing and implementing online communication strategies in harmony with all aspects of a company's identity and image. Designing rich media content, building social media presence, managing conversations and fostering loyalty and advocacy among fan base. Examples: digitalizing newsroom for BRE Bank’s PR Department, creating content strategy and outlet for Colliers International

- developing Polish Radio's online presence from a few separate channel websites to a comprehensive national broadcaster portal. Designing architecture, layouts and content production for core broadcasts, launching standalone newsroom, opening national audioarchives online, maintaing a current audio schedule and supporting editorial offices of all channels.- building a new comprehensive editorial team to deliver on both online growth and internal support KPIs; We managed to double Radio's online reach in the News category and supported development and of all Channels presence and engagement with listerners.- building a network of internal stakeholders actively participating in internal digitalization and online growth; creating competence centers and change management processes within the organizational structure to ensure digital goals adoption

I was responsible for the development of lifestyle brands under kobieta.gazeta.pl: groszki.pl, lula.pl, ugotuj.to, wysokieobcasy.pl. Designing layouts, functionalities, developing content and communities, managing blogger relations

Web editor at GazetaPraca.pl, responsible for managing content of the website. Coordinator at first edition of Online Job Fairs: managing online stalls for hiring companies, chats with possible employees, interviewing special guests (politicians and journalists).

Management Trainee Programme - 'People Grow'

coordinating nationwide information campaigns, translating promotional materials, maintaining relations with media